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is-your-ASO-strategy-ready-iOS-11-iPhone-X

Is your ASO strategy ready for iOS11?

Kristoffer Restofte Salomon
App Analytics, App Marketing, App Optimization, App Store Optimization (ASO)
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No Comments
In the fall of 2017, Apple will be releasing their iOS11 update, which is going to be extensive and the biggest overhaul of the App Store yet, below are important new iOS11 features. The focus will be on how your apps present themselves and how they will be experienced by App Store users. Aesthetics will become ever more important in iOS11. New iOS11 features – and what it…
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ASO, App STore Optimization Day

App Day 2017: Make better business with apps

Kristoffer Restofte Salomon
App Marketing, App Optimization, App Store Optimization (ASO), App Strategy, Mobile Marketing, Mobile Marketing Automation, Mobile Optimization, Mobile Strategy
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No Comments
Everyone wants to make business with apps – only the lucky few succeed. Indeed, this is a fact today, where competition in the app stores is fierce. The Copenhagen App Day 2017, hosted by The Association of Danish Media in co-creation with Mobtimizers, offered valuable insights on the future business of apps. Here are Mobtimizers’ selected highlights. The future app economy As the app economy…
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App Store Optimization Tips: Create an Effective ASO Plan

Peter Godtfredsen
App Marketing, App Store Optimization (ASO), Mobile Marketing, Mobile Optimization
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1 Comment
App Store Optimization Tips: Create an Effective ASO Plan For anyone who has heard of SEO, the idea of App Store Optimization (ASO) is not a foreign concept. With SEO, the basic idea is to ensure better ranking by the search engines, but for apps this is specifically related to App Store search engines. The ultimate goal of an ASO plan is to grow the…
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APS Berlin 2016/2017. ASO and videos are essentials for visibility and ranking

App Store Optimization and Videos: Essential for Visibility

Christina Terry
App Optimization, App Store Optimization (ASO), App Store Search Ads (iOS), Mobile Marketing, Mobile Optimization, Mobile Strategy, Uncategorized
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No Comments
How do you reach your audience and convince them to choose your app? This is a challenge most app developers recognize. Thus, App Store Optimization (ASO) has become a more important discipline in app marketing today. But how do you perform the best ASO? And how important is App Store Video for conversion? These were some of the main discussions at this year’s App Promotion…
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App Store Video conversion & App Store Optimization essentials

App Marketing Strategy Essentials for Growth

Christina Terry
App Marketing, App Optimization, App Store Optimization (ASO), App Store Search Ads (iOS), App Strategy, Uncategorized
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1 Comment
Once again, Mobtimizers has joined one of the world’s leading conferences on App Marketing to share insights with the leaders of the app economy. The theme of the day was app marketing strategy essentials for growth and this article discusses the main highlights from the first part of The App Promotion Summit in Berlin, 2016. (APS Berlin 2016 Takeaways, Part I) Overall, the App Promotion Summit centered around…
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Key to app success is engagement. How to succeed with app, engagement.

How to be Successful in The Mobile Era – App Engagement

Christina Terry
App Marketing, App Optimization, App Store Optimization (ASO), App Strategy, Mobile Marketing, Mobile Optimization, Mobile Strategy
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The 2016 Mobile Media & Advertising Conference, arranged by Danske Medier (the Danish Association of Media) partnered with Mobtimizers on September 29th, emphasized what we have known for a long time: Mobile and apps are dominating internet consumption and thinking mobile first is now a requirement for anyone wanting to interact with the 2017 consumer. App engagement is key, though.  Among the speakers were leading…
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WeShare by MobilePay, Video Trailer and App Store Optimization client. Mobile Strategy and guidance.

WeShare by MobilePay: App Store Optimization (ASO)

Peter Godtfredsen
App Store Optimization (ASO)
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1 Comment
Improved visibility in Apple App Store and Google Play Store with App Store Optimization In June 2016 MobilePay launched their follow up app’, WeShare, in the Apple App Store, Google Play and Windows Stores. MobilePay worked intensively on the development of the app – including a strategy for launch and App Store Optimization, as they wanted to achieve the highest possible visibility, in particular within…
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How-Apple-App-Store-Search-Ads-is-Relevant-for-Your-Business-ASO

New in iOS 10: How Apple App Store Search Ads is Relevant for Your Business

Peter Godtfredsen
App Marketing, App Store Optimization (ASO), App Store Search Ads (iOS)
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2 Comments
The new Search Ad format is currently being BETA tested in the US and is in the pipeline for launch in the fall of 2016. With this update Apple opens up new opportunities for marketing via its App Store. This is highly anticipated news for businesses and companies that already work strategically with App Store Optimization (ASO) and have allocated a specific budget to market…
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We Love ASO, Should We Love ASO Equally (App Store Optimization)?

We love SEO. Should we love App Store Optimization equally (ASO)?

Peter Godtfredsen
App Marketing, App Store Optimization (ASO), Mobile Optimization
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No Comments
Search engine optimization (SEO) is a proven marketing concept that most digital marketers have embraced. ASO, on the other hand, is a new and lesser known discipline, yet important to digital marketeers. This article answers common questions we get from clients on ASO.  What is ASO? ASO is the process of optimizing your app presence in the App Stores by improving organic search ranking. Your…
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Takeaways from APS Berlin 2014 - App Promotion Summit

Five Forces of App Marketing (APS Berlin 2014 take-aways)

Peter Godtfredsen
App Marketing, App Optimization, App Store Optimization (ASO), App Strategy, Mobile Marketing, Mobile Strategy
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No Comments
What are the key strategies for creating business value through your apps today and in the near future? Mobtimizers joined one of the world’s leading conferences on App Promotion and Marketing to share insights with the leaders of the app economy. This article discusses the main highlights from The App Promotion Summit in Berlin, 2014. During our APS London visit last August, we saw a…
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White Paper: App Store Optimization Basics Graphic

App Store Optimization Study (Free Download)

Peter Godtfredsen
App Store Optimization (ASO), App Strategy, Mobile Analytics, Mobile Optimization
No Comments
Download White Paper Now New York, NY, September 29, 2014 – Mobtimizers recently released its App Store optimization white paper. This white paper is available as a free download, and provides valuable insights for anyone working in the mobile and app sphere. The report was presented at IIH Nordic‘s Web Analytics Conference last Wednesday in Copenhagen by CEO Brian Egerup. The presentation slides detailing many…
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How to drive mobile and app installs with Google Search

Driving Mobile and App Installs with Google Search

Peter Godtfredsen
App Marketing, App Store Optimization (ASO), Mobile Marketing
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1 Comment
Driving Mobile and App Installs with Google Search It’s official, Google announced today that App developers and marketers can drive installs via Google Search and YouTube. The features were announced earlier this year at Google’s “Step Inside Adwords” April 22nd 2014 Presentation. Search terms by users will help advertisers make targeted campaigns to drive downloads or re-engagement. An app developer such as Northcube AB could…
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Takeaways from App Promotion Summit 2014.

The Future of App Optimization and Marketing

Peter Godtfredsen
App Analytics, App Optimization, App Store Optimization (ASO), App Strategy
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2 Comments
Takeaways from App Promotion Summit 2014. Update August 23rd 2014: Google made available a new set of features today allowing advertisers and developers to drive installs from Google search as well as Youtube. Read more here: Driving Mobile and App Installs with Google Search Update July 19th 2014: As mentioned below, facebook ads currently give one of the best ROIs. New estimates from eMarketer, in…
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How to Avoid ASO Black Hatters

How to Avoid ASO Black Hatters

Peter Godtfredsen
App Store Optimization (ASO)
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No Comments
If you work in a corporate environment, you are well shielded from tricksters and black hatters who roam the world of app optimization. They are out there promising the moon and stars, and unfortunately they are louder than many of the white hat companies that do ASO and app optimization by the book. Here is a quick guide to help you distinguish between the two…
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ASO with Seasonalizing Keywords with Google Trends

ASO keywords: How to trump your competition with superior timing

Peter Godtfredsen
App Analytics, App Marketing, App Optimization, App Store Optimization (ASO), App Strategy, Mobile Analytics, Mobile Optimization
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2 Comments
In the world of marketing, timing has always been a crucial factor in the success of a campaign. This article takes a look at the link between App Store Optimization (ASO) and ASO keywords timing – specifically how you can benefit by developing a keyword list with timing in mind.  Let’s take a pragmatic approach on optimizing ASO keywords timing for an app that is currently…
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Showing an updated version of The Lean Startup Development Model

How to Outsource ASO and App Optimization Successfully

Peter Godtfredsen
App Analytics, App Optimization, App Store Optimization (ASO), Mobile Analytics, Mobile Optimization
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2 Comments
The outsourcing craze that permeated the last decade is coming to an end and companies are reassessing their outsourcing strategies. However, outsourcing can still be a cost-effective alternative to hiring an in-house team. Research shows that the perceived benefits of outsourcing often don’t materialize. First, the wage rate arbitrage that existed in the last two to three decades is going away. Price differences between markets…
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New features in the app store.Explore function Trending Searches Scrolling Results Video Previews Testflight Beta Service App Bundles Editors Choice Mark

Exciting ASO News from the Apple June 2nd, 2014 Special Event.

Peter Godtfredsen
App Store Optimization (ASO)
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No Comments
If you work with mobile and app development, you are probably delighted about the new release of iOS 8 and all its new features. Developers are already exploring how these new features can help them update and enhance exciting apps. Meanwhile, Apple also announced a few less noticeable, yet important, updates to their iOS platform. Here are a couple of updates that will have an…
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The 3 step process of funneling app reviews.

The Ultimate Guide to App Store Optimization (ASO) for managers

Peter Godtfredsen
App Optimization, App Store Optimization (ASO)
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2 Comments
Your organization has outsourced the creation of a new iPhone and Android app and after 6 months of painstaking testing and an exhausting roll-out in the app stores you sit back in your chair and exhale deeply. Hopefully you are excited to start planning another app, or maybe you are already thinking of all the great updates your team can implement in the next version…
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