ASO, App STore Optimization Day

App Day 2017: Make better business with apps

Everyone wants to make business with apps – only the lucky few succeed. Indeed, this is a fact today, where competition in the app stores is fierce. The Copenhagen App Day 2017, hosted by The Association of Danish Media in co-creation with Mobtimizers, offered valuable insights on the future business of apps. Here are Mobtimizers’ selected highlights. The future app economy As the app economy…
Read More

App Store Optimization Tips: Create an Effective ASO Plan

App Store Optimization Tips: Create an Effective ASO Plan For anyone who has heard of SEO, the idea of App Store Optimization (ASO) is not a foreign concept. With SEO, the basic idea is to ensure better ranking by the search engines, but for apps this is specifically related to App Store search engines. The ultimate goal of an ASO plan is to grow the…
Read More
APS Berlin 2016/2017. ASO and videos are essentials for visibility and ranking

App Store Optimization and Videos: Essential for Visibility

How do you reach your audience and convince them to choose your app? This is a challenge most app developers recognize. Thus, App Store Optimization (ASO) has become a more important discipline in app marketing today. But how do you perform the best ASO? And how important is App Store Video for conversion? These were some of the main discussions at this year’s App Promotion…
Read More
Key to app success is engagement. How to succeed with app, engagement.

How to be Successful in The Mobile Era – App Engagement

The 2016 Mobile Media & Advertising Conference, arranged by Danske Medier (the Danish Association of Media) partnered with Mobtimizers on September 29th, emphasized what we have known for a long time: Mobile and apps are dominating internet consumption and thinking mobile first is now a requirement for anyone wanting to interact with the 2017 consumer. App engagement is key, though.  Among the speakers were leading…
Read More
Search Ads Case Study ROI Success Thumbnail

App Store Search Ads Work: Increases Visibility and Ranking

The verdict is in, Mobtimizers endorses using App Store Search Ads. One of the most highly anticipated features of Apple’s iOS 10 release was the new Search Ads format, allowing for paid traffic within the Apple App Store, and promising potential for increased downloads and discoverability. Mobtimizers is following this development closely. Though Search Ads have only launched recently, and most app developers and marketers…
Read More
We Love ASO, Should We Love ASO Equally (App Store Optimization)?

We love SEO. Should we love App Store Optimization equally (ASO)?

Search engine optimization (SEO) is a proven marketing concept that most digital marketers have embraced. ASO, on the other hand, is a new and lesser known discipline, yet important to digital marketeers. This article answers common questions we get from clients on ASO.  What is ASO? ASO is the process of optimizing your app presence in the App Stores by improving organic search ranking. Your…
Read More
White Paper: App Store Optimization Basics Graphic

App Store Optimization Study (Free Download)

Download White Paper Now New York, NY, September 29, 2014 – Mobtimizers recently released its App Store optimization white paper. This white paper is available as a free download, and provides valuable insights for anyone working in the mobile and app sphere. The report was presented at IIH Nordic‘s Web Analytics Conference last Wednesday in Copenhagen by CEO Brian Egerup. The presentation slides detailing many…
Read More
ASO with Seasonalizing Keywords with Google Trends

ASO keywords: How to trump your competition with superior timing

In the world of marketing, timing has always been a crucial factor in the success of a campaign. This article takes a look at the link between App Store Optimization (ASO) and ASO keywords timing – specifically how you can benefit by developing a keyword list with timing in mind.  Let’s take a pragmatic approach on optimizing ASO keywords timing for an app that is currently…
Read More
Showing an updated version of The Lean Startup Development Model

How to Outsource ASO and App Optimization Successfully

The outsourcing craze that permeated the last decade is coming to an end and companies are reassessing their outsourcing strategies. However, outsourcing can still be a cost-effective alternative to hiring an in-house team. Research shows that the perceived benefits of outsourcing often don’t materialize. First, the wage rate arbitrage that existed in the last two to three decades is going away. Price differences between markets…
Read More
Menu
Google+