The Future of App Optimization and Marketing
App Store, APS Summit, Asia, CLV, Future of optimization, Marketing, Optimization, Push, Targeted Ads, Tutorial
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Takeaways from App Promotion Summit 2014. Update August 23rd 2014: Google made available a new set of features today allowing advertisers and developers to drive installs from Google search as well as Youtube. Read more here: Driving Mobile and App Installs with Google Search Update July 19th 2014: As mentioned below, facebook ads currently give one of the best ROIs. New estimates from eMarketer, in…
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