How to Avoid ASO Black Hatters

How to Avoid ASO Black Hatters

If you work in a corporate environment, you are well shielded from tricksters and black hatters who roam the world of app optimization. They are out there promising the moon and stars, and unfortunately they are louder than many of the white hat companies that do ASO and app optimization by the book. Here is a quick guide to help you distinguish between the two…
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ASO with Seasonalizing Keywords with Google Trends

ASO keywords: How to trump your competition with superior timing

In the world of marketing, timing has always been a crucial factor in the success of a campaign. This article takes a look at the link between App Store Optimization (ASO) and ASO keywords timing – specifically how you can benefit by developing a keyword list with timing in mind.  Let’s take a pragmatic approach on optimizing ASO keywords timing for an app that is currently…
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How to Outsource ASO and App Optimization Successfully

The outsourcing craze that permeated the last decade is coming to an end and companies are reassessing their outsourcing strategies. However, outsourcing can still be a cost-effective alternative to hiring an in-house team. Research shows that the perceived benefits of outsourcing often don’t materialize. First, the wage rate arbitrage that existed in the last two to three decades is going away. Price differences between markets…
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New features in the app store.Explore function Trending Searches Scrolling Results Video Previews Testflight Beta Service App Bundles Editors Choice Mark

Exciting ASO News from the Apple June 2nd, 2014 Special Event.

If you work with mobile and app development, you are probably delighted about the new release of iOS 8 and all its new features. Developers are already exploring how these new features can help them update and enhance exciting apps. Meanwhile, Apple also announced a few less noticeable, yet important, updates to their iOS platform. Here are a couple of updates that will have an…
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The 3 step process of funneling app reviews.

The Ultimate Guide to App Store Optimization (ASO) for managers

Your organization has outsourced the creation of a new iPhone and Android app and after 6 months of painstaking testing and an exhausting roll-out in the app stores you sit back in your chair and exhale deeply. Hopefully you are excited to start planning another app, or maybe you are already thinking of all the great updates your team can implement in the next version…
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