App store optimization ASO – Term

The science of: Being found better by users in the app stores, due to the fact that App Store Search is the No. 1 source for people to discover new applications Rank higher compared to competitors Rank higher for specific keywords Rank higher in Google´s semantic search for applications Create appealing graphics (icon, screenshots and promo video) to increase the chances of being downloaded
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How to drive mobile and app installs with Google Search

Driving Mobile and App Installs with Google Search

Driving Mobile and App Installs with Google Search It’s official, Google announced today that App developers and marketers can drive installs via Google Search and YouTube. The features were announced earlier this year at Google’s “Step Inside Adwords” April 22nd 2014 Presentation. Search terms by users will help advertisers make targeted campaigns to drive downloads or re-engagement. An app developer such as Northcube AB could…
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