is-your-ASO-strategy-ready-iOS-11-iPhone-X

Is your ASO strategy ready for iOS11?

In the fall of 2017, Apple will be releasing their iOS11 update, which is going to be extensive and the biggest overhaul of the App Store yet, below are important new iOS11 features. The focus will be on how your apps present themselves and how they will be experienced by App Store users. Aesthetics will become ever more important in iOS11. New iOS11 features – and what it…
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ASO, App STore Optimization Day

App Day 2017: Make better business with apps

Everyone wants to make business with apps – only the lucky few succeed. Indeed, this is a fact today, where competition in the app stores is fierce. The Copenhagen App Day 2017, hosted by The Association of Danish Media in co-creation with Mobtimizers, offered valuable insights on the future business of apps. Here are Mobtimizers’ selected highlights. The future app economy As the app economy…
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App Store Optimization Tips: Create an Effective ASO Plan

App Store Optimization Tips: Create an Effective ASO Plan For anyone who has heard of SEO, the idea of App Store Optimization (ASO) is not a foreign concept. With SEO, the basic idea is to ensure better ranking by the search engines, but for apps this is specifically related to App Store search engines. The ultimate goal of an ASO plan is to grow the…
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App Store Video conversion & App Store Optimization essentials

App Marketing Strategy Essentials for Growth

Once again, Mobtimizers has joined one of the world’s leading conferences on App Marketing to share insights with the leaders of the app economy. The theme of the day was app marketing strategy essentials for growth and this article discusses the main highlights from the first part of The App Promotion Summit in Berlin, 2016. (APS Berlin 2016 Takeaways, Part I) Overall, the App Promotion Summit centered around…
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App Store Search Ads Work: Increases Visibility and Ranking

The verdict is in, Mobtimizers endorses using App Store Search Ads. One of the most highly anticipated features of Apple’s iOS 10 release was the new Search Ads format, allowing for paid traffic within the Apple App Store, and promising potential for increased downloads and discoverability. Mobtimizers is following this development closely. Though Search Ads have only launched recently, and most app developers and marketers…
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WeShare by MobilePay, Video Trailer and App Store Optimization client. Mobile Strategy and guidance.

WeShare by MobilePay: App Store Optimization (ASO)

Improved visibility in Apple App Store and Google Play Store with App Store Optimization In June 2016 MobilePay launched their follow up app’, WeShare, in the Apple App Store, Google Play and Windows Stores. MobilePay worked intensively on the development of the app – including a strategy for launch and App Store Optimization, as they wanted to achieve the highest possible visibility, in particular within…
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