is-your-ASO-strategy-ready-iOS-11-iPhone-X

Is your ASO strategy ready for iOS11?

In the fall of 2017, Apple will be releasing their iOS11 update, which is going to be extensive and the biggest overhaul of the App Store yet, below are important new iOS11 features. The focus will be on how your apps present themselves and how they will be experienced by App Store users. Aesthetics will become ever more important in iOS11. New iOS11 features – and what it…
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ASO, App STore Optimization Day

App Day 2017: Make better business with apps

Everyone wants to make business with apps – only the lucky few succeed. Indeed, this is a fact today, where competition in the app stores is fierce. The Copenhagen App Day 2017, hosted by The Association of Danish Media in co-creation with Mobtimizers, offered valuable insights on the future business of apps. Here are Mobtimizers’ selected highlights. The future app economy As the app economy…
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App Store Optimization Tips: Create an Effective ASO Plan

App Store Optimization Tips: Create an Effective ASO Plan For anyone who has heard of SEO, the idea of App Store Optimization (ASO) is not a foreign concept. With SEO, the basic idea is to ensure better ranking by the search engines, but for apps this is specifically related to App Store search engines. The ultimate goal of an ASO plan is to grow the…
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Discount rebate code for APS NYC 2017 App Promotion Summit Workshop

App Promotion Summit 2017 New York with Mobtimizers – APS New York discount

Get your APS New York discount code and join the Mobtimizers workshop at the App Promotion Summit on April 6, 2017. After several groundbreaking conferences in London and Berlin, APS is heading to the city that never sleeps this spring. APS sets a particular standard with fast-paced, short presentations, mixed up formats, and interactive conversations following the thought-provoking presentations. APS is known for their distinct…
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App Store Video conversion & App Store Optimization essentials

App Marketing Strategy Essentials for Growth

Once again, Mobtimizers has joined one of the world’s leading conferences on App Marketing to share insights with the leaders of the app economy. The theme of the day was app marketing strategy essentials for growth and this article discusses the main highlights from the first part of The App Promotion Summit in Berlin, 2016. (APS Berlin 2016 Takeaways, Part I) Overall, the App Promotion Summit centered around…
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Key to app success is engagement. How to succeed with app, engagement.

How to be Successful in The Mobile Era – App Engagement

The 2016 Mobile Media & Advertising Conference, arranged by Danske Medier (the Danish Association of Media) partnered with Mobtimizers on September 29th, emphasized what we have known for a long time: Mobile and apps are dominating internet consumption and thinking mobile first is now a requirement for anyone wanting to interact with the 2017 consumer. App engagement is key, though.  Among the speakers were leading…
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Search Ads Case Study ROI Success Thumbnail

App Store Search Ads Work: Increases Visibility and Ranking

The verdict is in, Mobtimizers endorses using App Store Search Ads. One of the most highly anticipated features of Apple’s iOS 10 release was the new Search Ads format, allowing for paid traffic within the Apple App Store, and promising potential for increased downloads and discoverability. Mobtimizers is following this development closely. Though Search Ads have only launched recently, and most app developers and marketers…
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New in iOS 10: How Apple App Store Search Ads is Relevant for Your Business

The new Search Ad format is currently being BETA tested in the US and is in the pipeline for launch in the fall of 2016. With this update Apple opens up new opportunities for marketing via its App Store. This is highly anticipated news for businesses and companies that already work strategically with App Store Optimization (ASO) and have allocated a specific budget to market…
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We Love ASO, Should We Love ASO Equally (App Store Optimization)?

We love SEO. Should we love App Store Optimization equally (ASO)?

Search engine optimization (SEO) is a proven marketing concept that most digital marketers have embraced. ASO, on the other hand, is a new and lesser known discipline, yet important to digital marketeers. This article answers common questions we get from clients on ASO.  What is ASO? ASO is the process of optimizing your app presence in the App Stores by improving organic search ranking. Your…
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Takeaways from APS Berlin 2014 - App Promotion Summit

Five Forces of App Marketing (APS Berlin 2014 take-aways)

What are the key strategies for creating business value through your apps today and in the near future? Mobtimizers joined one of the world’s leading conferences on App Promotion and Marketing to share insights with the leaders of the app economy. This article discusses the main highlights from The App Promotion Summit in Berlin, 2014. During our APS London visit last August, we saw a…
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How to drive mobile and app installs with Google Search

Driving Mobile and App Installs with Google Search

Driving Mobile and App Installs with Google Search It’s official, Google announced today that App developers and marketers can drive installs via Google Search and YouTube. The features were announced earlier this year at Google’s “Step Inside Adwords” April 22nd 2014 Presentation. Search terms by users will help advertisers make targeted campaigns to drive downloads or re-engagement. An app developer such as Northcube AB could…
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ASO with Seasonalizing Keywords with Google Trends

ASO keywords: How to trump your competition with superior timing

In the world of marketing, timing has always been a crucial factor in the success of a campaign. This article takes a look at the link between App Store Optimization (ASO) and ASO keywords timing – specifically how you can benefit by developing a keyword list with timing in mind.  Let’s take a pragmatic approach on optimizing ASO keywords timing for an app that is currently…
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