A deep dive into your customers
pains, gains and jobs

Maintaining an app is hard work and requires great attention to detail – we often forget to take a step back and resonate on the big picture. We facilitate workshops that helps your team gain a new perspective with a 40,000 foot view of their work.

Value Proposition Mapping enables teams to understand their customers and users, thus building a foundation for clearer communication, better engagement, and often more focused product development. It also helps you identify intent-based keywords that your customers are using, thus increasing visitors to your App Store Pages.

What are the benefits
of App Store Optimization?

63% of Apps are found through general, searching exploration and,
browsing in the App Store, thereby making ASO an indispensable
part of App development. Companies developing Apps are well
versed in creating elaborate budgets covering all aspects for the
design and development of an App. What is often left out in
these budgets are funding for continued development
of the Apps existence.

With an explosive growth in app usage, outperforming desktop
usage in many sectors, ASO is becoming a critical part of any
global brand presence.

Measurable Outcome of
a Value Proposition Workshop

Learnings from the workshop can be implemented for
testing right away. During workshops new, and often
surprising, insights comes to light. The results of these
lead to improvement in design elements in the app store,
new keyword ideas, brand positioning for local markets,
and many other hypotheses that can be proven
through multivariate testing.

In the example right, design elements were updated
along with new value propositions (CTA) and tests
were implemented through Google Play Experiments.
The change had an immidiate impact on conversion
rates, generating a 4.7% increase in downloads.

Measurable Outcome of
a Value Proposition Workshop

Takeaways from the workshop can be implemented for
testing right away. During workshops, new and often
surprising insights comes to light. The results of these
are changes to design elements on the app store,
new keyword ideas, brand positioning for local
markets and many other hypothesis that can
be tested through multivariate testing.

By ensuring ongoing implementation of
experiments, one client increased
conversion rates with 39% just
through optimization of their
app store presence.