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To Test Or Not To Test…(There Is No Question)

How continuous testing brought our clients a 40% increase in conversions A key component of mobile app marketing is testing. Testing helps us define what works and what doesn’t, as we gather data and evidence in support of strategic changes. At Mobtimizers we continuously test to achieve data-driven results for our clients as part of our App Store Optimization strategy. Watch Appfigures interview Mobtimizers on…
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The Importance of the App Description in App Store Optimization (ASO)

App store optimization (ASO) is important for app marketers or companies, as it helps them increase the visibility and discoverability of their app in the App Store and Google Play. A key part of App Store Optimization is the app description.  An app description is a text that provides information about an app and its features to potential users. It is an essential part of…
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