Question 1

What should a good app landing page contain?

Accepted Answer

A good app landing page should contain a compelling headline, clear copy, appealing design, and prominent call-to-action buttons.

Question 2

What are app landing pages called on iOS and Android?

Accepted Answer

For App Store it is called Custom Product Pages, for Play Store it is called Custom Store Listings.

Question 3

How can I get more app downloads?

Accepted Answer

Use app landing pages to get more app downloads. See the essential elements in this guide.

Question 4

What makes a good app landing page?

Accepted Answer

A good app landing page should have a compelling headline, clear and concise copy, visually appealing design, and prominent call-to-action (CTA) buttons. Screenshots, videos, and customer reviews are also important to give users a sense of what the app is like.

Question 5

What should be on an app landing page?

Accepted Answer

Use clear and concise copy that highlights the unique value proposition of the app • Include screenshots and videos to give users a sense of what the app looks like and how it works.

Question 6

How do I create a landing page for an app?

Accepted Answer

You can create your app landing page in App Store Connect under Custom Product Pages. In Google Play, go to Customer Store Listings.

Question 7

What is a web based app landing page?

Accepted Answer

An app landing page is a webpage (often mobile friendly) that is specifically designed to drive mobile users towards new downloads or re-downloads. It is an important marketing and conversion tool for app developers.

Question 8

What is custom product pages in App Store (ASO)?

Accepted Answer

A Custom Product Page is an app landing page that is built directly in the App Store. A Custom Product Page is a variant of the generic app store page. The pages have limitations in terms of design and content, as they follow the App Store guidelines.

Question 9

What are Custom Store Listings (CSL)?

Accepted Answer

A Custom Store Listing is an app landing page that is built directly in Google Play. An important advantage is that from a user perspective the pages look like the “normal” Google Play Page, and the app can be downloaded directly from the Custom Store Listing.

Question 10

What is store listing or custom product page in ASO?

Accepted Answer

A Store listing in ASO is a tailored landing page directly in the App Store or Google Play. It differs from the generic page and can be targeted towards specific segments.

Question 11

Why should I choose an ASO agency to optimize ASO?

Accepted Answer

As an agency we can apply insights from multiple accounts to benefit you.

Question 12

What are the main services an ASO agency offers?

Accepted Answer

Main services include: Keyword research, app title and description optimization, app icon and screenshot design, reviews and ratings management, backlinks and external promotion.

Question 13

How do I measure the success of ASO?

Accepted Answer

Success is measured on the details you desire. It is often set at increased visibility, downloads or revenue increase and measured against the cost of your ASO agency.

Maximizing App Downloads: The Importance of App Landing Pages

What is App Store Optimization (ASO) and What Services Can an ASO Agency Provide You?

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