Key to app success is engagement. How to succeed with app, engagement.

How to be Successful in The Mobile Era – App Engagement

The 2016 Mobile Media & Advertising Conference, arranged by Danske Medier (the Danish Association of Media) partnered with Mobtimizers on September 29th, emphasized what we have known for a long time: Mobile and apps are dominating internet consumption and thinking mobile first is now a requirement for anyone wanting to interact with the 2017 consumer. App engagement is key, though.  Among the speakers were leading…
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Takeaways from App Promotion Summit 2014.

The Future of App Optimization and Marketing

Takeaways from App Promotion Summit 2014. Update August 23rd 2014: Google made available a new set of features today allowing advertisers and developers to drive installs from Google search as well as Youtube. Read more here: Driving Mobile and App Installs with Google Search Update July 19th 2014: As mentioned below, facebook ads currently give one of the best ROIs. New estimates from eMarketer, in…
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