App Store Optimization Tips: Create an Effective ASO Plan
For anyone who has heard of SEO, the idea of App Store Optimization (ASO) is not a foreign concept. With SEO, the basic idea is to ensure better ranking by the search engines, but for apps this is specifically related to App Store search engines. The ultimate goal of an ASO plan is to grow the user base, sales, reach broader or newer markets, and strengthen your brand.
App Store Optimization (ASO) is a key component of organic growth in App Stores. And ASO is one of the most important strategies to know. There are multiple techniques and tools to use, if you want to lift conversions, boost organic downloads, and reduce churn.
Mobtimizers already assists international apps and brands with ASO services and app store optimization best practices for both App Store and Google Play – and we are happy to get you started as well.
In 2018, 65% of all apps are found through organic searches in the App Stores. Your app will compete with more than 2 million other apps just in the Apple App Store alone. ASO has become the foundational step in the app marketing process. Once ASO has been implemented, all other marketing efforts gain a greater chance of ROI and success.
By now, apps and mobile have surpassed desktop in popularity – and today ASO has become a critical part of a successful, global brand presence.