is-your-ASO-strategy-ready-iOS-11-iPhone-X

Is your ASO strategy ready for iOS11?

In the fall of 2017, Apple will be releasing their iOS11 update, which is going to be extensive and the biggest overhaul of the App Store yet, below are important new iOS11 features. The focus will be on how your apps present themselves and how they will be experienced by App Store users. Aesthetics will become ever more important in iOS11. New iOS11 features – and what it…
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App Store Optimization Tips: Create an Effective ASO Plan

App Store Optimization Tips: Create an Effective ASO Plan For anyone who has heard of SEO, the idea of App Store Optimization (ASO) is not a foreign concept. With SEO, the basic idea is to ensure better ranking by the search engines, but for apps this is specifically related to App Store search engines. The ultimate goal of an ASO plan is to grow the…
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APS Berlin 2016/2017. ASO and videos are essentials for visibility and ranking

App Store Optimization and Videos: Essential for Visibility

How do you reach your audience and convince them to choose your app? This is a challenge most app developers recognize. Thus, App Store Optimization (ASO) has become a more important discipline in app marketing today. But how do you perform the best ASO? And how important is App Store Video for conversion? These were some of the main discussions at this year’s App Promotion…
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App Store Video conversion & App Store Optimization essentials

App Marketing Strategy Essentials for Growth

Once again, Mobtimizers has joined one of the world’s leading conferences on App Marketing to share insights with the leaders of the app economy. The theme of the day was app marketing strategy essentials for growth and this article discusses the main highlights from the first part of The App Promotion Summit in Berlin, 2016. (APS Berlin 2016 Takeaways, Part I) Overall, the App Promotion Summit centered around…
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Key to app success is engagement. How to succeed with app, engagement.

How to be Successful in The Mobile Era – App Engagement

The 2016 Mobile Media & Advertising Conference, arranged by Danske Medier (the Danish Association of Media) partnered with Mobtimizers on September 29th, emphasized what we have known for a long time: Mobile and apps are dominating internet consumption and thinking mobile first is now a requirement for anyone wanting to interact with the 2017 consumer. App engagement is key, though.  Among the speakers were leading…
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WeShare by MobilePay, Video Trailer and App Store Optimization client. Mobile Strategy and guidance.

WeShare by MobilePay: App Store Optimization (ASO)

Improved visibility in Apple App Store and Google Play Store with App Store Optimization In June 2016 MobilePay launched their follow up app’, WeShare, in the Apple App Store, Google Play and Windows Stores. MobilePay worked intensively on the development of the app – including a strategy for launch and App Store Optimization, as they wanted to achieve the highest possible visibility, in particular within…
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We Love ASO, Should We Love ASO Equally (App Store Optimization)?

We love SEO. Should we love App Store Optimization equally (ASO)?

Search engine optimization (SEO) is a proven marketing concept that most digital marketers have embraced. ASO, on the other hand, is a new and lesser known discipline, yet important to digital marketeers. This article answers common questions we get from clients on ASO.  What is ASO? ASO is the process of optimizing your app presence in the App Stores by improving organic search ranking. Your…
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App store optimization ASO – Term

The science of: Being found better by users in the app stores, due to the fact that App Store Search is the No. 1 source for people to discover new applications Rank higher compared to competitors Rank higher for specific keywords Rank higher in Google´s semantic search for applications Create appealing graphics (icon, screenshots and promo video) to increase the chances of being downloaded
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