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Essential iOS 13 and Google Play Updates

We’ve compiled a list of important updates that impacts ASO for both Google Play as well as iOS, all of which can give your app a competitive edge. 2019 Updates to iOS New metric introduced in App Store Connect: iOS App Deletions. This metric has been a highly sought after by our clients. With the iOS App Deletion Metric you can “find out how many times…
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Discount rebate code for APS NYC 2017 App Promotion Summit Workshop

App Promotion Summit 2017 New York with Mobtimizers – APS New York discount

Get your APS New York discount code and join the Mobtimizers workshop at the App Promotion Summit on April 6, 2017. After several groundbreaking conferences in London and Berlin, APS is heading to the city that never sleeps this spring. APS sets a particular standard with fast-paced, short presentations, mixed up formats, and interactive conversations following the thought-provoking presentations. APS is known for their distinct…
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APS Berlin 2016/2017. ASO and videos are essentials for visibility and ranking

App Store Optimization and Videos: Essential for Visibility

How do you reach your audience and convince them to choose your app? This is a challenge most app developers recognize. Thus, App Store Optimization (ASO) has become a more important discipline in app marketing today. But how do you perform the best ASO? And how important is App Store Video for conversion? These were some of the main discussions at this year’s App Promotion…
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App Store Video conversion & App Store Optimization essentials

App Marketing Strategy Essentials for Growth

Once again, Mobtimizers has joined one of the world’s leading conferences on App Marketing to share insights with the leaders of the app economy. The theme of the day was app marketing strategy essentials for growth and this article discusses the main highlights from the first part of The App Promotion Summit in Berlin, 2016. (APS Berlin 2016 Takeaways, Part I) Overall, the App Promotion Summit centered around…
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App Store Search Ads Work: Increases Visibility and Ranking

The verdict is in, Mobtimizers endorses using App Store Search Ads. One of the most highly anticipated features of Apple’s iOS 10 release was the new Search Ads format, allowing for paid traffic within the Apple App Store, and promising potential for increased downloads and discoverability. Mobtimizers is following this development closely. Though Search Ads have only launched recently, and most app developers and marketers…
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New in iOS 10: How Apple App Store Search Ads is Relevant for Your Business

The new Search Ad format is currently being BETA tested in the US and is in the pipeline for launch in the fall of 2016. With this update Apple opens up new opportunities for marketing via its App Store. This is highly anticipated news for businesses and companies that already work strategically with App Store Optimization (ASO) and have allocated a specific budget to market…
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