App-Store-Optimization---Being-Earnest

The Importance of the App Description in App Store Optimization (ASO)

App store optimization (ASO) is important for app marketers or companies, as it helps them increase the visibility and discoverability of their app in the App Store and Google Play. A key part of App Store Optimization is the app description.  An app description is a text that provides information about an app and its features to potential users. It is an essential part of…
Read More
ASO-Maximizing-App-Downloads-App-Landing-Pages-Blogpost-thumb

Maximizing App Downloads: The Importance of App Landing Pages

In this article we will discuss the right tools and strategies to promote mobile apps via web and app stores. One of the most important tools for app promotion is the app landing page, which can help drive more downloads and increase user engagement. App landing pages are specifically designed to provide information about a mobile app and convince users to download it. App landing…
Read More
What is an ASO Agency. App-Store-Optimization-What-Can-An-ASO-Agency-Provide_you

What is App Store Optimization (ASO) and What Services Can an ASO Agency Provide You?

App Store Optimization (ASO) services are a set of tools and strategies used to improve the visibility and ranking of mobile apps in app store search results, such as the Apple App Store and Google Play Store. An ASO Agency is a consulting agency that focuses on improving an app’s organic growth, while also being able to strategize with and support paid marketing efforts. An…
Read More
driving-more-re-downloads-New-In-app-events-iOS-App-Store-Optimization-Plan-re-downloads-US-English

Increasing Your Apps Re-downloads with iOS In-App Events

What are in-app events? In-app events were released November 2021 and give developers an opportunity to promote their apps in the App Store with in-app event cards. In-app events appear on your product page, in search results, and in editorially curated selections and personalized recommendations on the Today, Games, and Apps tabs. In-app event cards contain information that will be indexed when users search for…
Read More
ASO, App STore Optimization Day

App Day 2017: Make better business with apps

Everyone wants to make business with apps – only the lucky few succeed. Indeed, this is a fact today, where competition in the app stores is fierce. The Copenhagen App Day 2017, hosted by The Association of Danish Media in co-creation with Mobtimizers, offered valuable insights on the future business of apps. Here are Mobtimizers’ selected highlights. The future app economy As the app economy…
Read More
App Store Video conversion & App Store Optimization essentials

App Marketing Strategy Essentials for Growth

Once again, Mobtimizers has joined one of the world’s leading conferences on App Marketing to share insights with the leaders of the app economy. The theme of the day was app marketing strategy essentials for growth and this article discusses the main highlights from the first part of The App Promotion Summit in Berlin, 2016. (APS Berlin 2016 Takeaways, Part I) Overall, the App Promotion Summit centered around…
Read More
Key to app success is engagement. How to succeed with app, engagement.

How to be Successful in The Mobile Era – App Engagement

The 2016 Mobile Media & Advertising Conference, arranged by Danske Medier (the Danish Association of Media) partnered with Mobtimizers on September 29th, emphasized what we have known for a long time: Mobile and apps are dominating internet consumption and thinking mobile first is now a requirement for anyone wanting to interact with the 2017 consumer. App engagement is key, though.  Among the speakers were leading…
Read More
Tealium-Graphic-Conference-Data-Mobile

How to Run Faster With Data: New Advancements in Data Energizes Mobile Innovation

    Mark Chaudhry, Head of Customer Data Services, Coop Denmark – the country’s largest retail chain and currently working with Mobtimizers on several projects – presented the chain’s recent experience working with digital transformation. (Take-aways from the Digital Velocity Europe 2016 event hosted by Tealium) Mobtimizers just returned from a two-day conference and training session in London at the Digital Velocity Europe 2016 event hosted…
Read More
Mobile Strategy, the 40,000 foot approach

Mobile Strategy, the 40,000 foot approach

The first time we saw Osterwalder’s presentation of the business model canvas, we realized that we had come across a great tool to help structure business models. The simplicity of the model is it’s true force. It enables established businesses as well as entrepreneurs to quickly restructure and question their business models. Changes to customer behavior and needs, specifically related to the explosive growth in…
Read More
mobil strategi

Mobile Survey 2015: Companies are shifting focus to mobile

A 2015 mobile survey by Econsultancy and Adobe shows companies across the globe are increasing their focus on mobile. Budgets and efforts towards leveraging mobile platforms for business opportunities and customer relations are increasing compared to last year, but measuring the effects is still a challenge. A global 2015 mobile survey conducted by Econsultancy for Adobe finds that marketers and digital professionals are now channeling…
Read More
Takeaways from APS Berlin 2014 - App Promotion Summit

Five Forces of App Marketing (APS Berlin 2014 take-aways)

What are the key strategies for creating business value through your apps today and in the near future? Mobtimizers joined one of the world’s leading conferences on App Promotion and Marketing to share insights with the leaders of the app economy. This article discusses the main highlights from The App Promotion Summit in Berlin, 2014. During our APS London visit last August, we saw a…
Read More
White Paper: App Store Optimization Basics Graphic

App Store Optimization Study (Free Download)

Download White Paper Now New York, NY, September 29, 2014 – Mobtimizers recently released its App Store optimization white paper. This white paper is available as a free download, and provides valuable insights for anyone working in the mobile and app sphere. The report was presented at IIH Nordic‘s Web Analytics Conference last Wednesday in Copenhagen by CEO Brian Egerup. The presentation slides detailing many…
Read More
Takeaways from App Promotion Summit 2014.

The Future of App Optimization and Marketing

Takeaways from App Promotion Summit 2014. Update August 23rd 2014: Google made available a new set of features today allowing advertisers and developers to drive installs from Google search as well as Youtube. Read more here: Driving Mobile and App Installs with Google Search Update July 19th 2014: As mentioned below, facebook ads currently give one of the best ROIs. New estimates from eMarketer, in…
Read More
ASO with Seasonalizing Keywords with Google Trends

ASO keywords: How to trump your competition with superior timing

In the world of marketing, timing has always been a crucial factor in the success of a campaign. This article takes a look at the link between App Store Optimization (ASO) and ASO keywords timing – specifically how you can benefit by developing a keyword list with timing in mind.  Let’s take a pragmatic approach on optimizing ASO keywords timing for an app that is currently…
Read More
Google+