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App-Store-Optimization---Being-Earnest

The Importance of the App Description in App Store Optimization (ASO)

Peter Godtfredsen
App Optimization, App Store Optimization (ASO), App Strategy
AB Testing, App Description, App Store Optimization, ASO, Description, Long Description
App store optimization (ASO) is important for app marketers or companies, as it helps them increase the visibility and discoverability of their app in the App Store and Google Play. A key part of App Store Optimization is the app description.  An app description is a text that provides information about an app and its features to potential users. It is an essential part of…
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What is an ASO Agency. App-Store-Optimization-What-Can-An-ASO-Agency-Provide_you

What is App Store Optimization (ASO) and What Services Can an ASO Agency Provide You?

Peter Godtfredsen
App Marketing, App Store Optimization (ASO), App Strategy
App Marketing, App Marketing ROI, App Store Optimisation, App Store Optimization, ASO, ASO Agency, ASO Services, ROI
No Comments
App Store Optimization (ASO) services are a set of tools and strategies used to improve the visibility and ranking of mobile apps in app store search results, such as the Apple App Store and Google Play Store. An ASO Agency is a consulting agency that focuses on improving an app’s organic growth, while also being able to strategize with and support paid marketing efforts. An…
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driving-more-re-downloads-New-In-app-events-iOS-App-Store-Optimization-Plan-re-downloads-US-English

Increasing Your Apps Re-downloads with iOS In-App Events

Liat Tamam
App Store Optimization (ASO), App Strategy, Mobile Marketing
app store connect, ASO, in-app events
No Comments
What are in-app events? In-app events were released November 2021 and give developers an opportunity to promote their apps in the App Store with in-app event cards. In-app events appear on your product page, in search results, and in editorially curated selections and personalized recommendations on the Today, Games, and Apps tabs. In-app event cards contain information that will be indexed when users search for…
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ASO Case Study: Multi-billion Dollar Remittance Company Achieved an ROI of 6X

ASO Case Study: Multi-billion Dollar Fintech Company Achieved an ROI of 6X

Liat Tamam
App Store Optimization (ASO)
ASO, ASO Case Study, Google Play, iOS
  Utilizing ASO, GP experiments, new iOS features of Custom Product Pages and Product Page Optimization A multi-billion dollar remittance company partnered with Mobtimizers to achieve their ambitious targets for downloads and conversions in both Apple Store and Google Play across several key markets. During the long term partnership Mobtimizers delivered on ASO goals, performance analysis, designed their experimentation roadmap, and helped roll out and…
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iOS-13-ASO-Essential-Google-Update

Essential iOS 13 and Google Play Updates

Peter Godtfredsen
App Store Optimization (ASO), App Store Search Ads (iOS), Mobile Analytics
Apple Watch, Apple Watch Store, ASO, Deletions Metric, Google Play Update, iOS 13, iOS13, Search Ads
No Comments
We’ve compiled a list of important updates that impacts ASO for both Google Play as well as iOS, all of which can give your app a competitive edge. 2019 Updates to iOS New metric introduced in App Store Connect: iOS App Deletions. This metric has been a highly sought after by our clients. With the iOS App Deletion Metric you can “find out how many times…
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is-your-ASO-strategy-ready-iOS-11-iPhone-X

Is your ASO strategy ready for iOS11?

Brian Egerup Kjærulff
App Analytics, App Marketing, App Optimization, App Store Optimization (ASO)
App Marketing, App Optimization, App Store, App Store Optimization, app strategy, apple, Apple App Store, Apple Store Search Ads, ASO, branding, google, Google Play, Google Trends, iOS, ios11, Marketing, measuring mobile, mobile strategy, Optimization, Visibility
No Comments
In the fall of 2017, Apple will be releasing their iOS11 update, which is going to be extensive and the biggest overhaul of the App Store yet, below are important new iOS11 features. The focus will be on how your apps present themselves and how they will be experienced by App Store users. Aesthetics will become ever more important in iOS11. New iOS11 features – and what it…
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App Store Optimization Tips: Create an Effective ASO Plan

Peter Godtfredsen
App Marketing, App Store Optimization (ASO), Mobile Marketing, Mobile Optimization
App Store Optimization, App Trailer Videos, ASO, ASO for iOS11, ASO Plan, ASO Strategy, iOS 11 ASO, iOS 11 Optimization, ios11, iOS11 App Store Optimization, Visibility
1 Comment
App Store Optimization Tips: Create an Effective ASO Plan For anyone who has heard of SEO, the idea of App Store Optimization (ASO) is not a foreign concept. With SEO, the basic idea is to ensure better ranking by the search engines, but for apps this is specifically related to App Store search engines. The ultimate goal of an ASO plan is to grow the…
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APS Berlin 2016/2017. ASO and videos are essentials for visibility and ranking

App Store Optimization and Videos: Essential for Visibility

Brian Egerup Kjærulff
App Optimization, App Store Optimization (ASO), App Store Search Ads (iOS), Mobile Marketing, Mobile Optimization, Mobile Strategy, Uncategorized
App Optimization, App Store, App Store Optimization, App Store Video, APS Summit, ASO, Marketing, Optimization
No Comments
How do you reach your audience and convince them to choose your app? This is a challenge most app developers recognize. Thus, App Store Optimization (ASO) has become a more important discipline in app marketing today. But how do you perform the best ASO? And how important is App Store Video for conversion? These were some of the main discussions at this year’s App Promotion…
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App Store Video conversion & App Store Optimization essentials

App Marketing Strategy Essentials for Growth

Brian Egerup Kjærulff
App Marketing, App Optimization, App Store Optimization (ASO), App Store Search Ads (iOS), App Strategy, Uncategorized
App Optimization, App Store Optimization, APS 2016, APS Summit, ASO, Future of optimization, mobile strategy, Visibility
1 Comment
Once again, Mobtimizers has joined one of the world’s leading conferences on App Marketing to share insights with the leaders of the app economy. The theme of the day was app marketing strategy essentials for growth and this article discusses the main highlights from the first part of The App Promotion Summit in Berlin, 2016. (APS Berlin 2016 Takeaways, Part I) Overall, the App Promotion Summit centered around…
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Key to app success is engagement. How to succeed with app, engagement.

How to be Successful in The Mobile Era – App Engagement

Brian Egerup Kjærulff
App Marketing, App Optimization, App Store Optimization (ASO), App Strategy, Mobile Marketing, Mobile Optimization, Mobile Strategy
app, app engagement, App Store Optimization, ASO, digital, , mobile strategy, Push, understanding your costumers
No Comments
The 2016 Mobile Media & Advertising Conference, arranged by Danske Medier (the Danish Association of Media) partnered with Mobtimizers on September 29th, emphasized what we have known for a long time: Mobile and apps are dominating internet consumption and thinking mobile first is now a requirement for anyone wanting to interact with the 2017 consumer. App engagement is key, though.  Among the speakers were leading…
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WeShare by MobilePay, Video Trailer and App Store Optimization client. Mobile Strategy and guidance.

WeShare by MobilePay: App Store Optimization (ASO)

Peter Godtfredsen
App Store Optimization (ASO)
App Store Optimization, Apple App Store, ASO, Google Play, mobile strategy, MobilePay, Video Trailer, Visibility, WeShare
2 Comments
Improved visibility in Apple App Store and Google Play Store with App Store Optimization In June 2016 MobilePay launched their follow up app’, WeShare, in the Apple App Store, Google Play and Windows Stores. MobilePay worked intensively on the development of the app – including a strategy for launch and App Store Optimization, as they wanted to achieve the highest possible visibility, in particular within…
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How-Apple-App-Store-Search-Ads-is-Relevant-for-Your-Business-ASO

New in iOS 10: How Apple App Store Search Ads is Relevant for Your Business

Peter Godtfredsen
App Marketing, App Store Optimization (ASO), App Store Search Ads (iOS)
Apple Store Search Ads, ASO, SEO
2 Comments
The new Search Ad format is currently being BETA tested in the US and is in the pipeline for launch in the fall of 2016. With this update Apple opens up new opportunities for marketing via its App Store. This is highly anticipated news for businesses and companies that already work strategically with App Store Optimization (ASO) and have allocated a specific budget to market…
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We Love ASO, Should We Love ASO Equally (App Store Optimization)?

We love SEO. Should we love App Store Optimization equally (ASO)?

Peter Godtfredsen
App Marketing, App Store Optimization (ASO), Mobile Optimization
App Promotion, App Store, App Store Optimization, ASO, ASO In-house, Budgets, Google Play, Promoting Apps
No Comments
Search engine optimization (SEO) is a proven marketing concept that most digital marketers have embraced. ASO, on the other hand, is a new and lesser known discipline, yet important to digital marketeers. This article answers common questions we get from clients on ASO.  What is ASO? ASO is the process of optimizing your app presence in the App Stores by improving organic search ranking. Your…
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How to Avoid ASO Black Hatters

How to Avoid ASO Black Hatters

Peter Godtfredsen
App Store Optimization (ASO)
ASO, Black, Blackhatters, Hatters, White, Whitehatters
No Comments
If you work in a corporate environment, you are well shielded from tricksters and black hatters who roam the world of app optimization. They are out there promising the moon and stars, and unfortunately they are louder than many of the white hat companies that do ASO and app optimization by the book. Here is a quick guide to help you distinguish between the two…
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ASO with Seasonalizing Keywords with Google Trends

ASO keywords: How to trump your competition with superior timing

Peter Godtfredsen
App Analytics, App Marketing, App Optimization, App Store Optimization (ASO), App Strategy, Mobile Analytics, Mobile Optimization
ASO, ASO keywords, Google Trends, Jamie Oliver, keywords, Seasonal, Seasonal Keywords
1 Comment
In the world of marketing, timing has always been a crucial factor in the success of a campaign. This article takes a look at the link between App Store Optimization (ASO) and ASO keywords timing – specifically how you can benefit by developing a keyword list with timing in mind.  Let’s take a pragmatic approach on optimizing ASO keywords timing for an app that is currently…
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New features in the app store.Explore function Trending Searches Scrolling Results Video Previews Testflight Beta Service App Bundles Editors Choice Mark

Exciting ASO News from the Apple June 2nd, 2014 Special Event.

Peter Godtfredsen
App Store Optimization (ASO)
Apple App Store, ASO, WWDC14
No Comments
If you work with mobile and app development, you are probably delighted about the new release of iOS 8 and all its new features. Developers are already exploring how these new features can help them update and enhance exciting apps. Meanwhile, Apple also announced a few less noticeable, yet important, updates to their iOS platform. Here are a couple of updates that will have an…
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The 3 step process of funneling app reviews.

The Ultimate Guide to App Store Optimization (ASO) for managers

Peter Godtfredsen
App Optimization, App Store Optimization (ASO)
App Optimization, App Store, ASO, Categorize, Process, Review, Reviews, Taxonomy, Understanding, Users
No Comments
Your organization has outsourced the creation of a new iPhone and Android app and after 6 months of painstaking testing and an exhausting roll-out in the app stores you sit back in your chair and exhale deeply. Hopefully you are excited to start planning another app, or maybe you are already thinking of all the great updates your team can implement in the next version…
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