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ASO, App STore Optimization Day

App Day 2017: Make better business with apps

Brian Egerup Kjærulff
App Marketing, App Optimization, App Store Optimization (ASO), App Strategy, Mobile Marketing, Mobile Marketing Automation, Mobile Optimization, Mobile Strategy
App Optimization, digital, Google Play, Marketing, measuring mobile, mobile mindshift, mobile strategy, Search Ads, Visibility
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Everyone wants to make business with apps – only the lucky few succeed. Indeed, this is a fact today, where competition in the app stores is fierce. The Copenhagen App Day 2017, hosted by The Association of Danish Media in co-creation with Mobtimizers, offered valuable insights on the future business of apps. Here are Mobtimizers’ selected highlights. The future app economy As the app economy…
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APS Berlin 2016/2017. ASO and videos are essentials for visibility and ranking

App Store Optimization and Videos: Essential for Visibility

Brian Egerup Kjærulff
App Optimization, App Store Optimization (ASO), App Store Search Ads (iOS), Mobile Marketing, Mobile Optimization, Mobile Strategy, Uncategorized
App Optimization, App Store, App Store Optimization, App Store Video, APS Summit, ASO, Marketing, Optimization
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How do you reach your audience and convince them to choose your app? This is a challenge most app developers recognize. Thus, App Store Optimization (ASO) has become a more important discipline in app marketing today. But how do you perform the best ASO? And how important is App Store Video for conversion? These were some of the main discussions at this year’s App Promotion…
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Key to app success is engagement. How to succeed with app, engagement.

How to be Successful in The Mobile Era – App Engagement

Brian Egerup Kjærulff
App Marketing, App Optimization, App Store Optimization (ASO), App Strategy, Mobile Marketing, Mobile Optimization, Mobile Strategy
app, app engagement, App Store Optimization, ASO, digital, , mobile strategy, Push, understanding your costumers
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The 2016 Mobile Media & Advertising Conference, arranged by Danske Medier (the Danish Association of Media) partnered with Mobtimizers on September 29th, emphasized what we have known for a long time: Mobile and apps are dominating internet consumption and thinking mobile first is now a requirement for anyone wanting to interact with the 2017 consumer. App engagement is key, though.  Among the speakers were leading…
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Mobile Strategy, the 40,000 foot approach

Mobile Strategy, the 40,000 foot approach

Peter Godtfredsen
App Strategy, Mobile Strategy
business model canvas, business model generation, business models
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The first time we saw Osterwalder’s presentation of the business model canvas, we realized that we had come across a great tool to help structure business models. The simplicity of the model is it’s true force. It enables established businesses as well as entrepreneurs to quickly restructure and question their business models. Changes to customer behavior and needs, specifically related to the explosive growth in…
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mobil strategi

Mobile Survey 2015: Companies are shifting focus to mobile

Brian Egerup Kjærulff
App Strategy, Mobile Strategy
App Marketing, App Optimization, customer experience, customer journey, digital, digital strategy, measuring mobile, mobile, mobile budget, mobile strategy
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A 2015 mobile survey by Econsultancy and Adobe shows companies across the globe are increasing their focus on mobile. Budgets and efforts towards leveraging mobile platforms for business opportunities and customer relations are increasing compared to last year, but measuring the effects is still a challenge. A global 2015 mobile survey conducted by Econsultancy for Adobe finds that marketers and digital professionals are now channeling…
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Takeaways from APS Berlin 2014 - App Promotion Summit

Five Forces of App Marketing (APS Berlin 2014 take-aways)

Peter Godtfredsen
App Marketing, App Optimization, App Store Optimization (ASO), App Strategy, Mobile Marketing, Mobile Strategy
App Markedsføring, APS, APS 2014, APS Berlin 2014, Mobile Vækst Tårn
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What are the key strategies for creating business value through your apps today and in the near future? Mobtimizers joined one of the world’s leading conferences on App Promotion and Marketing to share insights with the leaders of the app economy. This article discusses the main highlights from The App Promotion Summit in Berlin, 2014. During our APS London visit last August, we saw a…
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