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Is your ASO strategy ready for iOS11?

In the fall of 2017, Apple will be releasing their iOS11 update, which is going to be extensive and the biggest overhaul of the App Store yet, below are important new iOS11 features. The focus will be on how your apps present themselves and how they will be experienced by App Store users. Aesthetics will become ever more important in iOS11. New iOS11 features – and what it…
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App Day 2017: Make better business with apps

Everyone wants to make business with apps – only the lucky few succeed. Indeed, this is a fact today, where competition in the app stores is fierce. The Copenhagen App Day 2017, hosted by The Association of Danish Media in co-creation with Mobtimizers, offered valuable insights on the future business of apps. Here are Mobtimizers’ selected highlights. The future app economy As the app economy…
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How to Run Faster With Data: New Advancements in Data Energizes Mobile Innovation

    Mark Chaudhry, Head of Customer Data Services, Coop Denmark – the country’s largest retail chain and currently working with Mobtimizers on several projects – presented the chain’s recent experience working with digital transformation. (Take-aways from the Digital Velocity Europe 2016 event hosted by Tealium) Mobtimizers just returned from a two-day conference and training session in London at the Digital Velocity Europe 2016 event hosted…
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Mobile Survey 2015: Companies are shifting focus to mobile

A 2015 mobile survey by Econsultancy and Adobe shows companies across the globe are increasing their focus on mobile. Budgets and efforts towards leveraging mobile platforms for business opportunities and customer relations are increasing compared to last year, but measuring the effects is still a challenge. A global 2015 mobile survey conducted by Econsultancy for Adobe finds that marketers and digital professionals are now channeling…
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