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APS Berlin 2016/2017. ASO and videos are essentials for visibility and ranking

App Store Optimization and Videos: Essential for Visibility

Brian Egerup Kjærulff
App Optimization, App Store Optimization (ASO), App Store Search Ads (iOS), Mobile Marketing, Mobile Optimization, Mobile Strategy, Uncategorized
App Optimization, App Store, App Store Optimization, App Store Video, APS Summit, ASO, Marketing, Optimization
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How do you reach your audience and convince them to choose your app? This is a challenge most app developers recognize. Thus, App Store Optimization (ASO) has become a more important discipline in app marketing today. But how do you perform the best ASO? And how important is App Store Video for conversion? These were some of the main discussions at this year’s App Promotion…
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App Store Video conversion & App Store Optimization essentials

App Marketing Strategy Essentials for Growth

Brian Egerup Kjærulff
App Marketing, App Optimization, App Store Optimization (ASO), App Store Search Ads (iOS), App Strategy, Uncategorized
App Optimization, App Store Optimization, APS 2016, APS Summit, ASO, Future of optimization, mobile strategy, Visibility
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Once again, Mobtimizers has joined one of the world’s leading conferences on App Marketing to share insights with the leaders of the app economy. The theme of the day was app marketing strategy essentials for growth and this article discusses the main highlights from the first part of The App Promotion Summit in Berlin, 2016. (APS Berlin 2016 Takeaways, Part I) Overall, the App Promotion Summit centered around…
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Takeaways from App Promotion Summit 2014.

The Future of App Optimization and Marketing

Peter Godtfredsen
App Analytics, App Optimization, App Store Optimization (ASO), App Strategy
App Store, APS Summit, Asia, CLV, Future of optimization, Marketing, Optimization, Push, Targeted Ads, Tutorial
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Takeaways from App Promotion Summit 2014. Update August 23rd 2014: Google made available a new set of features today allowing advertisers and developers to drive installs from Google search as well as Youtube. Read more here: Driving Mobile and App Installs with Google Search Update July 19th 2014: As mentioned below, facebook ads currently give one of the best ROIs. New estimates from eMarketer, in…
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