Når du har en app i App Store, er det afgørende at den er optimeret og udnytter de muligheder der er for organisk synlighed og markedsføring i App Store.
Når du har en app i Google Play, er det afgørende at den er optimeret og udnytter de muligheder der er for organisk synlighed og markedsføring i Google Play.
App Store Optimering er en central del af markedsføringen af en app. Ud over betalt annoncering, kræver det ASO og løbende eksperimenter at få succes i App Store og Google Play.
65% af alle apps bliver fundet af brugere via søgning eller browsing i App Store eller Google Play. App Store Optimering er essentielt for at bliver fundet på søgninger og for den generelle synlighed.
App Store Optimering giver målbare forbedringer i downloads og synlighed. Typisk kræver det flere iterationer og tilpasninger for at øge synlighed på søgeord og forbedre konverteringsrater til download.
Google Play ASO optimering handler om at optimere meta-data i Google Play samt at lave løbende forbedringer af Tekster, Grafiker, Video samt søgeord. A/B testing er en central metode til at opnå resultater.
Arbejdet med at optimere handler om at kombinere søgeordsanalyser med kreative visuelle virkemidler så app’en fremstår så relevant og brugbar som muligt. Samtidig bør der være en effektiv A/B testing strategi.
App Store optimering (ASO) hjælper med at forbedre en apps ranking på specifikke søgeord eller i app’ens kategori. Målet er at flere kan finde, downloade og bruge appen.
A Store listing in ASO is a tailored landing page directly in the App Store or Google Play. It differs from the generic page and can be targeted towards specific segments.
A Custom Store Listing is an app landing page that is built directly in Google Play. An important advantage is that from a user perspective the pages look like the “normal” Google Play Page, and the app can be downloaded directly from the Custom Store Listing.
A Custom Product Page is an app landing page that is built directly in the App Store. A Custom Product Page is a variant of the generic app store page. The pages have limitations in terms of design and content, as they follow the App Store guidelines.
An app landing page is a webpage (often mobile friendly) that is specifically designed to drive mobile users towards new downloads or re-downloads. It is an important marketing and conversion tool for app developers.
Use clear and concise copy that highlights the unique value proposition of the app • Include screenshots and videos to give users a sense of what the app looks like and how it works.
A good app landing page should have a compelling headline, clear and concise copy, visually appealing design, and prominent call-to-action (CTA) buttons. Screenshots, videos, and customer reviews are also important to give users a sense of what the app is like.
Success is measured on the details you desire. It is often set at increased visibility, downloads or revenue increase and measured against the cost of your ASO agency.
Main services include: Keyword research, app title and description optimization, app icon and screenshot design, reviews and ratings management, backlinks and external promotion.
Du kan se effekten af ASO i App Store Connect og Google Play Analytics. Ved at opsætte A/B tests kan du finde ud af hvilke varianter, der øger konverteringsraten.