Why is ASO necessary?

ASO is necessary as you constantly have to optimize your app store presence and performance to be able to compete with other apps that might have bigger marketing budgets and potentially are better known by App Store and Google Play users.
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Why is ASO needed?

Competition is fierce in App Store and Google Play and many app publishers spend a lot of money to promote their app. Your app need to stand out and focus on the right customer segments to compete. ASO can help your app user base grow organically.
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What is ASO vs SEO?

With SEO, the basic idea is to ensure better rankings in the search engines, but for apps ASO is specifically related to search in App Store and Google Play. The ultimate goal of an ASO is to get quality app users organically and support paid efforts.
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