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Key to app success is engagement. How to succeed with app, engagement.

How to be Successful in The Mobile Era – App Engagement

Brian Egerup Kjærulff
App Marketing, App Optimization, App Store Optimization (ASO), App Strategy, Mobile Marketing, Mobile Optimization, Mobile Strategy
app, app engagement, App Store Optimization, ASO, digital, , mobile strategy, Push, understanding your costumers
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The 2016 Mobile Media & Advertising Conference, arranged by Danske Medier (the Danish Association of Media) partnered with Mobtimizers on September 29th, emphasized what we have known for a long time: Mobile and apps are dominating internet consumption and thinking mobile first is now a requirement for anyone wanting to interact with the 2017 consumer. App engagement is key, though.  Among the speakers were leading…
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Takeaways from App Promotion Summit 2014.

The Future of App Optimization and Marketing

Peter Godtfredsen
App Analytics, App Optimization, App Store Optimization (ASO), App Strategy
App Store, APS Summit, Asia, CLV, Future of optimization, Marketing, Optimization, Push, Targeted Ads, Tutorial
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Takeaways from App Promotion Summit 2014. Update August 23rd 2014: Google made available a new set of features today allowing advertisers and developers to drive installs from Google search as well as Youtube. Read more here: Driving Mobile and App Installs with Google Search Update July 19th 2014: As mentioned below, facebook ads currently give one of the best ROIs. New estimates from eMarketer, in…
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