• We are a strategic mobile and app optimization agency. With digital strategy and mobile strategy as our core.
  • Our mission is to help businesses optimize the mobile and app experience, and gain business value with our innovative analysis and creative digital solutions.
  • We embrace the idea that success comes from a deep commitment to your business value proposition. By helping you fulfill that promise, your customers will have a richer app experience – and your company will gain value.
  • We achieve this with our unique approach to optimization, starting with a strong team of creative and diagnostic minds. By applying innovative analysis and creative thinking, we help strengthen your brand, enhance customer reviews, increase your app’s visibility, usability, and downloads.


Brian Egerup Kjærulff

Brian Egerup Kjærulff

CEO & Co-Founder

An expert at digital strategy and optimization, Brian has over 15 years experience in mobile, social, and web management. He is passionate about listening and understanding clients needs in order to create the right strategy and solutions.

Liat Tamam


After 9 successful years with McKinsey & Company, Liat has made the graceful leap to entrepreneurship. Her notable background in research and communications assures the highest standard of quality for our clients. Liat is fluent in English, Hebrew, and PowerPoint.

Peter Godtfredsen - ASO Expert App Store Optimization Consultant digital mobile strategy

Peter Godtfredsen

COO & Co-Founder

Peter is at the crossroads of analytics, technology and creativity. He has spent the last 10+ years as a digital strategist – developing, designing, coding and building solutions for clients on web, social media and mobile platforms. Peter’s force is transforming analytical insights into creative digital solutions for business impact.

Christina Terry

Communications & PR

With a background of 10 years in communications and public relations agencies, Christina is a lover of words. She has lead strategic communication projects throughout the Nordics, produced texts and social media campaigns for a number of top level tech and FMCG brands and has a passion for writing her way into the heart of the target audience.

Kristoffer Restofte Salomon

Kristoffer Restofte Salomon

Consultant, Student Assistant

Being in his second year of studying Media Production & Management in The Danish School of Media & Journalism, Kristoffer is passionate about marketing and digital strategies. With a finished Bachelor’s Degree in Spanish Language & Culture in The University of Copenhagen, he’s got a great understanding of languages and communication in general. And as the youngest member of Mobtimizers, he’s eager to learn from the best in business.

App Store Optimization - Insights


Making the right first impression, every time.

Build a roadmap that brings your mobile presence to light. Mobtimizers can act as an important partner in developing marketing strategies that cultivate organic growth, acquire, retain, and convert quality users.

App Store Optimization - Engagement


Building relationships that matter.

Create connections between users and data to empower your business. We help strengthen your technical infrastructure to support customer-centric omnichannel communication.

App Store Optimization - Visibility


Guiding our partners to success in mobile.

Gain new perspectives on what success means to your business. We help you envision that transformation – and capitalize on that vision, by analyzing data on existing channels, identifying potential, redefining KPIs, and building a customized roadmap to success.

App Store Optimization - Insights


Bringing to light the data that matters.

Qualitative and quantitative data analysis are imperative to successful mobile transformation. By applying the latest tools and methods, and sharing our expertise, we ensure your data will keep serving you.

Don’t wait another minute to put Mobtimizers to work for you.

Mobtimizers Client Arla-Logo
App Store Optimization and ASO for Lego Group
Mobtimizers Client Coop-Logo
App Store Optimization - Mobtimizers - ClientDanfoss
digiDoc Technologies
Mobile-Pay-Danske-Bank Client Logo


New office in Copenhagen.

Visit us at our new easy accessible office in Hellerup just north of Copenhagen. A perfect place for the further growth of the company. Only 30 minutes from Copenhagen international airport.

New clients for Mobtimizers

We are proud to announce two new clients, Arla and Danfoss. Both are leading consumer brands with a strong experience in mobile. We look forward to growing their app and mobile business.

New app store optimization launched for Digidoc.

We continue our successful optimization work for DigiDoc, a Norweigian developer house specializing in health apps. Our latest app store optimization includes more than 12 new language optimizations extending their reach to the biggest markets in Asia and Latin America.

DigiDoc signed, app optimization project launched.

DigiDoc is the developer of a pulse and oximeter measuring app. Mobtimizers is helping DigiDoc gain app visibility, improve App ranking, increase downloads, and gain revenue from the app.

Mobtimizers Client - ASO - App Store Optimization, Digidoc Technologies

New York Office Opened

We are happy to welcome Peter Godtfredsen and Liat Tamam to the Mobtimizers team.

Mobtimizers founded

Founded by Brian Egerup Kjærulff in Copenhagen, Denmark.


To excel and have fun.