ABOUT THE PROJECT
Working in depth with Arnold Busck’s online presence and analysing a lot of data made it possible for us to propose the best way forward for converting desktop to mobile.
Arnold Busck A/S is Denmark’s biggest chain of bookstores. The chain first opened in 1896 at Købmagergade in Copenhagen making it the country’s oldest. Since then, Arnold Busck has opened 30 stores all over Denmark and runs the webshop arnoldbusck.dk.
Arnold Busck wanted to gain insights on mobile optimization and to enhance the mobile experience for their customers. Mobtimizers was asked to conduct research and develop a business case for a successful mobile roadmap.
Mobtimizers investigated Arnold Busck’s data, conducted market research, financial, technical, and user-based analysis, and benchmark studies – then delivered ‘quick wins’, substantiated support for a mobile roadmap, and technical and financial insights on next steps.
Guiding our partners to succes in mobile.
Gain new perspectives on what success means to your business. We help you envision that transformation – and capitalize on that vision, by analyzing data on existing channels, identifying potential, redefining KPIs, and building a customized roadmap to success.