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Mobtimizers-ASO-Agency_Experiments_and_a_b_testing_landing_pages

To Test Or Not To Test…(There Is No Question)

Peter Godtfredsen
App Optimization, Mobile A/B Testing, Strategic Experimentation
AB Testing, App Store Optimization, Experiments, Google Play Experiments, Multivariate Testing, PPO, Product Page Optimization
How continuous testing brought our clients a 40% increase in conversions A key component of mobile app marketing is testing. Testing helps us define what works and what doesn’t, as we gather data and evidence in support of strategic changes. At Mobtimizers we continuously test to achieve data-driven results for our clients as part of our App Store Optimization strategy. Watch Appfigures interview Mobtimizers on…
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App-Store-Optimization---Being-Earnest

The Importance of the App Description in App Store Optimization (ASO)

Peter Godtfredsen
App Optimization, App Store Optimization (ASO), App Strategy
AB Testing, App Description, App Store Optimization, ASO, Description, Long Description
App store optimization (ASO) is important for app marketers or companies, as it helps them increase the visibility and discoverability of their app in the App Store and Google Play. A key part of App Store Optimization is the app description.  An app description is a text that provides information about an app and its features to potential users. It is an essential part of…
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What is an ASO Agency. App-Store-Optimization-What-Can-An-ASO-Agency-Provide_you

What is App Store Optimization (ASO) and What Services Can an ASO Agency Provide You?

Peter Godtfredsen
App Marketing, App Store Optimization (ASO), App Strategy
App Marketing, App Marketing ROI, App Store Optimisation, App Store Optimization, ASO, ASO Agency, ASO Services, ROI
No Comments
App Store Optimization (ASO) services are a set of tools and strategies used to improve the visibility and ranking of mobile apps in app store search results, such as the Apple App Store and Google Play Store. An ASO Agency is a consulting agency that focuses on improving an app’s organic growth, while also being able to strategize with and support paid marketing efforts. An…
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is-your-ASO-strategy-ready-iOS-11-iPhone-X

Is your ASO strategy ready for iOS11?

Brian Egerup Kjærulff
App Analytics, App Marketing, App Optimization, App Store Optimization (ASO)
App Marketing, App Optimization, App Store, App Store Optimization, app strategy, apple, Apple App Store, Apple Store Search Ads, ASO, branding, google, Google Play, Google Trends, iOS, ios11, Marketing, measuring mobile, mobile strategy, Optimization, Visibility
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In the fall of 2017, Apple will be releasing their iOS11 update, which is going to be extensive and the biggest overhaul of the App Store yet, below are important new iOS11 features. The focus will be on how your apps present themselves and how they will be experienced by App Store users. Aesthetics will become ever more important in iOS11. New iOS11 features – and what it…
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App Store Optimization Tips: Create an Effective ASO Plan

Peter Godtfredsen
App Marketing, App Store Optimization (ASO), Mobile Marketing, Mobile Optimization
App Store Optimization, App Trailer Videos, ASO, ASO for iOS11, ASO Plan, ASO Strategy, iOS 11 ASO, iOS 11 Optimization, ios11, iOS11 App Store Optimization, Visibility
1 Comment
App Store Optimization Tips: Create an Effective ASO Plan For anyone who has heard of SEO, the idea of App Store Optimization (ASO) is not a foreign concept. With SEO, the basic idea is to ensure better ranking by the search engines, but for apps this is specifically related to App Store search engines. The ultimate goal of an ASO plan is to grow the…
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APS Berlin 2016/2017. ASO and videos are essentials for visibility and ranking

App Store Optimization and Videos: Essential for Visibility

Brian Egerup Kjærulff
App Optimization, App Store Optimization (ASO), App Store Search Ads (iOS), Mobile Marketing, Mobile Optimization, Mobile Strategy, Uncategorized
App Optimization, App Store, App Store Optimization, App Store Video, APS Summit, ASO, Marketing, Optimization
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How do you reach your audience and convince them to choose your app? This is a challenge most app developers recognize. Thus, App Store Optimization (ASO) has become a more important discipline in app marketing today. But how do you perform the best ASO? And how important is App Store Video for conversion? These were some of the main discussions at this year’s App Promotion…
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App Store Video conversion & App Store Optimization essentials

App Marketing Strategy Essentials for Growth

Brian Egerup Kjærulff
App Marketing, App Optimization, App Store Optimization (ASO), App Store Search Ads (iOS), App Strategy, Uncategorized
App Optimization, App Store Optimization, APS 2016, APS Summit, ASO, Future of optimization, mobile strategy, Visibility
1 Comment
Once again, Mobtimizers has joined one of the world’s leading conferences on App Marketing to share insights with the leaders of the app economy. The theme of the day was app marketing strategy essentials for growth and this article discusses the main highlights from the first part of The App Promotion Summit in Berlin, 2016. (APS Berlin 2016 Takeaways, Part I) Overall, the App Promotion Summit centered around…
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Key to app success is engagement. How to succeed with app, engagement.

How to be Successful in The Mobile Era – App Engagement

Brian Egerup Kjærulff
App Marketing, App Optimization, App Store Optimization (ASO), App Strategy, Mobile Marketing, Mobile Optimization, Mobile Strategy
app, app engagement, App Store Optimization, ASO, digital, , mobile strategy, Push, understanding your costumers
No Comments
The 2016 Mobile Media & Advertising Conference, arranged by Danske Medier (the Danish Association of Media) partnered with Mobtimizers on September 29th, emphasized what we have known for a long time: Mobile and apps are dominating internet consumption and thinking mobile first is now a requirement for anyone wanting to interact with the 2017 consumer. App engagement is key, though.  Among the speakers were leading…
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WeShare by MobilePay, Video Trailer and App Store Optimization client. Mobile Strategy and guidance.

WeShare by MobilePay: App Store Optimization (ASO)

Peter Godtfredsen
App Store Optimization (ASO)
App Store Optimization, Apple App Store, ASO, Google Play, mobile strategy, MobilePay, Video Trailer, Visibility, WeShare
2 Comments
Improved visibility in Apple App Store and Google Play Store with App Store Optimization In June 2016 MobilePay launched their follow up app’, WeShare, in the Apple App Store, Google Play and Windows Stores. MobilePay worked intensively on the development of the app – including a strategy for launch and App Store Optimization, as they wanted to achieve the highest possible visibility, in particular within…
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We Love ASO, Should We Love ASO Equally (App Store Optimization)?

We love SEO. Should we love App Store Optimization equally (ASO)?

Peter Godtfredsen
App Marketing, App Store Optimization (ASO), Mobile Optimization
App Promotion, App Store, App Store Optimization, ASO, ASO In-house, Budgets, Google Play, Promoting Apps
No Comments
Search engine optimization (SEO) is a proven marketing concept that most digital marketers have embraced. ASO, on the other hand, is a new and lesser known discipline, yet important to digital marketeers. This article answers common questions we get from clients on ASO.  What is ASO? ASO is the process of optimizing your app presence in the App Stores by improving organic search ranking. Your…
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App store optimization ASO – Term

Peter Godtfredsen
Terms
App Optimization, App Store Optimization
No Comments
The science of: Being found better by users in the app stores, due to the fact that App Store Search is the No. 1 source for people to discover new applications Rank higher compared to competitors Rank higher for specific keywords Rank higher in Google´s semantic search for applications Create appealing graphics (icon, screenshots and promo video) to increase the chances of being downloaded
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