{"id":8273,"date":"2022-12-22T17:11:00","date_gmt":"2022-12-22T16:11:00","guid":{"rendered":"https:\/\/mobtimizers.com\/?p=8273"},"modified":"2023-01-30T21:16:34","modified_gmt":"2023-01-30T20:16:34","slug":"app-store-optimering-af-apps-for-success","status":"publish","type":"post","link":"https:\/\/mobtimizers.com\/da\/app-store-optimering\/app-store-optimering-af-apps-for-success\/","title":{"rendered":"App Store Optimering er afg\u00f8rende for din apps succes"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">65% af alle apps bliver fundet af brugere via s\u00f8gning eller browsing i App Store eller Google Play. App Store optimering (ASO) hj\u00e6lper med at forbedre en apps ranking p\u00e5 specifikke s\u00f8geord eller i app\u2019ens kategori. M\u00e5let er at flere kan finde, downloade og bruge appen.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Det er ikke l\u00e6ngere nok at udgive en app og h\u00e5be p\u00e5 succes. Det skal bakkes op med en effektiv lanceringsstrategi og l\u00f8bende optimering af synligheden. I takt med at konkurrencen er \u00f8get i App Store og Google Play, vinder ASO frem som marketing-disciplin og flere virksomheder v\u00e6lger derfor at outsource dette arbejde til et bureau med ekspertise i App Store Optimering eller ans\u00e6tte en ASO-specialist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hvad er App Store Optimering?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">App store optimering (ASO) er en l\u00f8bende og iterativ optimeringsproces og en essentiel del af markedsf\u00f8ringen af din app. Det kr\u00e6ver en dyb indsigt i b\u00e5de brugeradf\u00e6rd og app store-trends samt en st\u00e6rk strategi for at optimere en app\u2019s rankings og derved f\u00e5 flere til at downloade den.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arbejdet med at optimere handler om at kombinere s\u00f8geordsanalyser med kreative visuelle virkemidler s\u00e5 app\u2019en fremst\u00e5r s\u00e5 relevant og brugbar som muligt. Samtidig b\u00f8r der v\u00e6re en effektiv A\/B testing strategi for at sikre at kommunikationsstrategien er i tr\u00e5d med brugerens behov og \u00f8nsker.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Derfor b\u00f8r du have fokus p\u00e5 app store optimering<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En virksomhed b\u00f8r have fokus p\u00e5 app store optimering fordi det \u00f8ger deres app&#8217;s synlighed i app butikkerne og dermed \u00f8ges antallet af downloads og brugere. ASO v\u00e6re en meget v\u00e6rdifuld strategi for en virksomhed, der \u00f8nsker at \u00f8ge synligheden og populariteten af deres app i app butikkerne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veludf\u00f8rt ASO forbedrer en app&#8217;s rangering i s\u00f8geresultaterne i app butikkerne, hvilket kan \u00f8ge synligheden yderligere. En h\u00f8jere rangering i s\u00f8geresultaterne kan ogs\u00e5 f\u00f8re til en h\u00f8jere konverteringsrate, da folk er mere tilb\u00f8jelige til at downloade en app, der vises \u00f8verst i s\u00f8geresultaterne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Derudover kan ASO ogs\u00e5 hj\u00e6lpe en virksomhed med at forst\u00e5, hvad der virker bedst for deres app, s\u00e5som hvilke s\u00f8geord der f\u00f8rer til flest downloads og hvilke sk\u00e6rmbilleder og videoer der er mest effektive til at overtale folk til at downloade appen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10 KPI\u2019er for App Store Optimering<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Inden vi g\u00e5r i dybden med App Store Optimeringsprocessen er det v\u00e6sentligt at ridse de vigtigste KPI\u2019er og m\u00e5l op:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Appens placering i s\u00f8geresultaterne i App Store og Google Play<\/li>\n\n\n\n<li>Appens placering i app kategorierne som er valgt for appen&nbsp;<\/li>\n\n\n\n<li>Antallet af Impressions og Product Page&nbsp;<\/li>\n\n\n\n<li>Antallet af app downloads<\/li>\n\n\n\n<li>Konverteringsraten til download<\/li>\n\n\n\n<li>Antallet af aktive brugere efter 1, 7 og 30 dage<\/li>\n\n\n\n<li>Kundetilfredshed, herunder antallet af anmeldelser og deres rating<\/li>\n\n\n\n<li>Antallet af app-k\u00f8b og indt\u00e6gter genereret fra appen.<\/li>\n\n\n\n<li>Hvor mange sletter app\u2019en eller stopper med at bruge den<\/li>\n\n\n\n<li>M\u00e6ngden af crashes og fejl p\u00e5 app\u2019en<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">KPI\u2019erne varierer naturligvis fra app til app og afh\u00e6nger af forretningsmodellen samt m\u00e5let med app\u2019en. N\u00e5r der arbejdes med app store optimering b\u00f8r disse KPI\u2019er prioriteres og f\u00f8lges l\u00f8bende for b\u00e5de App Store og Google Play, for at f\u00e5 en forst\u00e5else af effekten af optimeringen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disse tal og KPI\u2019er kan findes i App Store Connect under \u201cAnalytics\u201d samt i Google Play Developer Console under \u201cStatistics\u201d. De to platformes data og analyser-v\u00e6rkt\u00f8jer udvikles l\u00f8bende i tank med at nye tekniske muligheder lanceres. De 2 platform adskiller sig ved at have forskellige KPI\u2019er og forskellige rapporteringsv\u00e6rkt\u00f8jer, s\u00e5 vi anbefaler at samle disse data i et dashboard hvor der er nemt at sammenligne og f\u00f8lge performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De 5 vigtigste elementer i App Store Optimering<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">App\u2019ens Titel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f8rg for at app&#8217;en har en skarp og gennemt\u00e6nkt titel der indeholder relevante s\u00f8geord. Det hj\u00e6lper med at sikre at appen bliver fundet af brugere der s\u00f8ger ud fra et specifikt behov eller funktion. Titlen v\u00e6gter h\u00f8jt i algoritmen.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e5lrettede s\u00f8geord (Keywords)&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f8rg for at optimere mod de s\u00f8geord der er relevante for app&#8217;en og dens m\u00e5lgruppe. Det er vigtigt at v\u00e6lge s\u00f8geord, der ikke er alt for brede, da dette kan g\u00f8re det sv\u00e6rt for appen at konkurrere med andre apps om placeringen i App store og Google Play. Derfor er det en god id\u00e9 at bruge s\u00f8geord, der er specifikke og relevante for appen og dens m\u00e5lgruppe samt har en h\u00f8j volumen. Det kr\u00e6ver grundige s\u00f8geord-analyser og l\u00f8bende udskiftning af s\u00f8geordene.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">App\u2019ens beskrivelse<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">App beskrivelsen er et andet vigtigt element i app store optimering, da det hj\u00e6lper b\u00e5de med synlighed p\u00e5 s\u00f8geord og \u00f8get konvertering. En god app-beskrivelse fokuserer p\u00e5 at beskrive appens form\u00e5l og funktioner p\u00e5 en klar og enkel m\u00e5de. Du kan ogs\u00e5 inkludere nogle af appens unikke egenskaber eller fordele, der adskiller den fra lignende apps. Du b\u00f8r ogs\u00e5 undg\u00e5 at bruge for meget teknisk jargon eller fagudtryk, s\u00e5 beskrivelsen bliver forst\u00e5elig for alle l\u00e6sere.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Korte beskrivelser: Subtitle og Short Description<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Din subtitle i App Store og short description i Google Play er en korte beskrivelse af, hvordan din app kan skabe v\u00e6rdi for en bes\u00f8gende der overvejer at downloade. Begge dele bliver indekseret og hj\u00e6lper dermed p\u00e5 at blive synlig s\u00f8gninger og er ogs\u00e5 v\u00e6sentlig for at \u00f8ge konverteringsraten til downloads.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sk\u00e6rmbilleder og Feature Image<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sk\u00e6rmbillederne i app store og Google Play er ogs\u00e5 en afg\u00f8rende faktor. De skal v\u00e6re tydelige og visuelt indbydende, s\u00e5 brugeren f\u00e5r lyst til at pr\u00f8ve appen. Det er ogs\u00e5 en god id\u00e9 at vise nogle af appens hovedfunktioner p\u00e5 sk\u00e6rmbillederne, s\u00e5 brugeren kan se, hvad appen kan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samtidig virker det effektivt med tydelige fordele og at <a href=\"https:\/\/mobtimizers.com\/value-proposition-mapping-workshop\/\">value propositions<\/a> fremg\u00e5r p\u00e5 sk\u00e6rmbillederne. Feature image (Google Play) er det f\u00f8rste indhold en bruger m\u00f8der p\u00e5 Google Play. Dette kan i princippet b\u00e5de v\u00e6re en video eller et billede hvor app\u2019ens prim\u00e6re fordele og v\u00e6rdi kommunikeres.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der er en lang r\u00e6kke andre metadata og ASO-muligheder som er relevante for app store optimering. De er ridset kort op her nedenfor. Hvilke af disse der skal arbejdes mest med afh\u00e6nger af den enkelte situation og strategi.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a ref=\"magnificPopup\" href=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/01\/ASO-Circle-Long-8-Steps-White-dansk.jpg?strip=all&w=2560\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/01\/ASO-Circle-Long-8-Steps-White-dansk-1024x512.jpg?strip=all\" alt=\"ASO: App Store Optimering Cirkel. 8 trin der \u00f8ger din App rang.\" class=\"wp-image-3782\" srcset=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/01\/ASO-Circle-Long-8-Steps-White-dansk-1024x512.jpg?strip=all 1024w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/01\/ASO-Circle-Long-8-Steps-White-dansk-300x150.jpg?strip=all 300w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/01\/ASO-Circle-Long-8-Steps-White-dansk-600x300.jpg?strip=all 600w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/01\/ASO-Circle-Long-8-Steps-White-dansk-150x75.jpg?strip=all 150w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/01\/ASO-Circle-Long-8-Steps-White-dansk.jpg?strip=all 2000w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/01\/ASO-Circle-Long-8-Steps-White-dansk.jpg?strip=all&amp;w=200 200w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/01\/ASO-Circle-Long-8-Steps-White-dansk.jpg?strip=all&amp;w=400 400w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/01\/ASO-Circle-Long-8-Steps-White-dansk.jpg?strip=all&amp;w=800 800w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/01\/ASO-Circle-Long-8-Steps-White-dansk.jpg?strip=all&amp;w=1200 1200w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/01\/ASO-Circle-Long-8-Steps-White-dansk.jpg?strip=all&amp;w=1400 1400w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/01\/ASO-Circle-Long-8-Steps-White-dansk.jpg?strip=all&amp;w=1600 1600w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/01\/ASO-Circle-Long-8-Steps-White-dansk.jpg?strip=all&amp;w=1800 1800w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/01\/ASO-Circle-Long-8-Steps-White-dansk.jpg?strip=all&amp;w=450 450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In-app Events (iOS) <\/strong>og Promotional Content (Google Play) er nye muligheder der bruges til pr\u00e6sentere brugerne for indhold der er direkte relateret til appen. In-app Events (iOS) kan bruges til at pr\u00e6sentere brugeren for relevante opdateringer, tilbud og nye funktioner. Disse mulighed hj\u00e6lper ogs\u00e5 med \u00f8get synlighed over for nye brugere da beskrivelserne indekseres.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Videoer: <\/strong>Det er muligt at vise korte videoer direkte i Google Play Store og Apple App Store som supplement til sk\u00e6rmbillederne. Et generelt ASO-tip er at holde tingene simple og beskrivende, og det g\u00e6lder i h\u00f8j grad ogs\u00e5 med dine App Store Videoer. Bem\u00e6rk at App Store og Google Play har forskellige krav til formater og indhold.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ikon:<\/strong> En af de vigtigste ting at huske p\u00e5, n\u00e5r man markedsf\u00f8rer en app, er det grafiske udtryk. Det er her, man kan skille sig ud fra m\u00e6ngden og fange brugerens opm\u00e6rksomhed. Et flot og veludf\u00f8rt ikon kan v\u00e6re med til at \u00f8ge antallet af downloads. Den har mulighed for at test hvilket ikon der virker mest effektivt via A\/B tests.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Promotional text (App Store)<\/strong> er en kort tekst p\u00e5 App Store som kommer lige inden selve app beskrivelser. Promotional text kr\u00e6ver ikke et app release, s\u00e5 derfor kan den v\u00e6re velegnet til nyheder eller til at teste nye budskabet af.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kategorier: <\/strong>Det er ogs\u00e5 vigtigt at v\u00e6lge de rigtige kategorier for app&#8217;en i App Store og Google Play, da det kan p\u00e5virke hvor h\u00f8jt app&#8217;en bliver vist i den enkelte kategori. Samtidige er der forskellige niveauer af konkurrence i de forskellige kategorier.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\">Kontakt os og f\u00e5 din app&#8217;s synlighed optimeret<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A\/B testning og eksperimenter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eksperimenter giver mulighed for at teste forskellige elementer af s\u00e5som sk\u00e6rmbilleder, beskrivelser, ikon og video, for at se, hvilke varianter der performer bedst. Dette kan give indsigt i, hvad der fanger brugeres opm\u00e6rksomhed og f\u00e5r dem til at downloade appen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi vil kraftigt anbefale at lave l\u00f8bende A\/B tests i b\u00e5de App Store og Google Play for at sikre sig at det visuelle og teksterne rent faktisk f\u00e5r brugerne til at downloade app\u2019en. Begge platforme underst\u00f8tter a\/b test og eksperimenter. P\u00e5 iOS benyttes Product Page Optimization og p\u00e5 Google Play kaldes det Eksperimenter.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e5r det kommer til A\/B-testing og eksperimentering kan det v\u00e6re en god id\u00e9 at f\u00f8lge nogle grundl\u00e6ggende retningslinjer for at sikre at dine tests er effektive og nyttige. Her er vores anbefalinger:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Identificer klart, hvilket m\u00e5l du \u00f8nsker at opn\u00e5 med testen. Dette kan v\u00e6re at \u00f8ge antallet af downloads eller fastholdelse af brugerne<\/li>\n\n\n\n<li>S\u00f8rg for, at testen varer l\u00e6nge nok til at indsamle nok data til at tr\u00e6kke konklusioner.<\/li>\n\n\n\n<li>Analyser resultaterne grundigt og se p\u00e5 b\u00e5de positive og negative effekter af \u00e6ndringen, du har lavet.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li>Implement\u00e9r dine \u00e6ndringer som den nye standard, hvis eksperimentet har en positiv effekt p\u00e5 downloads, konvertering eller fastholdelse.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li>Forts\u00e6t med at teste og eksperimentere. Hvis din app er p\u00e5 flere markeder og sprog b\u00f8r test lokaliseres til det enkelte marked, da vi ofte ser markante markedsforskelle.&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-us_350_350_crop is-resized\"><a ref=\"magnificPopup\" href=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2017\/03\/accumulative-increase-conversion-experiments-ab-tests-3.png?strip=all&w=2560\"><img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2017\/03\/accumulative-increase-conversion-experiments-ab-tests-3-350x350.png?strip=all\" alt=\"\" class=\"wp-image-6512\" width=\"400\" height=\"400\" srcset=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2017\/03\/accumulative-increase-conversion-experiments-ab-tests-3-350x350.png?strip=all 350w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2017\/03\/accumulative-increase-conversion-experiments-ab-tests-3-150x150.png?strip=all 150w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2017\/03\/accumulative-increase-conversion-experiments-ab-tests-3-600x600.png?strip=all 600w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2017\/03\/accumulative-increase-conversion-experiments-ab-tests-3.png?strip=all&amp;zoom=0.2&amp;resize=400%2C400 80w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2017\/03\/accumulative-increase-conversion-experiments-ab-tests-3.png?strip=all&amp;zoom=0.5&amp;resize=400%2C400 200w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2017\/03\/accumulative-increase-conversion-experiments-ab-tests-3.png?strip=all&amp;zoom=0.7&amp;resize=400%2C400 280w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2017\/03\/accumulative-increase-conversion-experiments-ab-tests-3.png?strip=all&amp;zoom=1&amp;resize=400%2C400 400w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2017\/03\/accumulative-increase-conversion-experiments-ab-tests-3.png?strip=all&amp;zoom=2&amp;resize=400%2C400 800w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption class=\"wp-element-caption\">Eksempel fra dansk kunde, hvor eksperimenter resulterede i en samlet forbedring i konverteringsraten p\u00e5 39%<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">En god app med en app markedsf\u00f8ringsplan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Foruds\u00e6tningen for app store optimering er naturligvis en god app som l\u00f8ser et konkret behov. Samtidig b\u00f8r appen regelm\u00e6ssigt opdateres med nye funktioner og forbedringer. Dette viser Google og Apple at i er engageret i at forbedre appen og det vil \u00f8ge interessen og loyaliteten hos brugerne. Du kan blive prioriteret h\u00f8jere i s\u00f8geresultaterne hvis du har en app der ofte opdateres.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ratings og anmeldelser har en stor indflydelse p\u00e5 appens placering i app store og google play og kan samtidig \u00f8ge konverteringen. Det er god id\u00e9 at fokusere p\u00e5 at f\u00e5 positiv feedback fra brugerne og der findes en r\u00e6kke forskellige strategier til det. Brug af engagement platform der kan hj\u00e6lpe med at sp\u00f8rge brugeren p\u00e5 det helt rigtige tidspunkt, er blandt de mest effektive m\u00e5der at sikre gode reviews.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Langt de fleste succesfulde apps benytter sig at betalte annoncer til at \u00f8ge antallet af downloads. Blandt de mest effektive kanaler kan n\u00e6vnes App Store <a href=\"https:\/\/mobtimizers.com\/da\/search-ads-competitive-advantage\/\">Search Ads (ASA)<\/a>, Google Ads samt annoncer p\u00e5 sociale medier som Facebook, Instagram og TikTok. Betalt annoncering kan hj\u00e6lpe med at skabe \u00f8get organisk synlighed. Samtidig kan m\u00e5lrettede App Landingssider (Customer Product Pages) hj\u00e6lpe med at \u00f8ge konverteringen p\u00e5 den betalte annoncering eller andre markedsf\u00f8ringskanaler.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Driv trafik til din app uden for App Store \/ Play Store<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads og s\u00f8gemaskineoptimering for dem, der sidder i en browser, kan v\u00e6re gode metoder til at sikre \u00f8get trafik til din app. T\u00e6nk over hvordan brugerne finder frem til din app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00e6rkt\u00f8jer til App Store Optimering&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ud over de v\u00e6rkt\u00f8jer som Apple og Google tilbyder er her en r\u00e6kke v\u00e6rkt\u00f8jer og data-platforme som kan benyttes til ASO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi anbefaler v\u00e6rkt\u00f8jer til:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u00f8geordsanalyser<\/li>\n\n\n\n<li>Markedsanalyser<\/li>\n\n\n\n<li>Review og Rating Analyser<\/li>\n\n\n\n<li>Konkurrentanalyse<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Det kan v\u00e6re en lang liste af v\u00e6rkt\u00f8jer, som du skal s\u00e6tte dig ind i for at kunne optimere antallet af downloads af din app. Vi kender v\u00e6rkt\u00f8jerne og hvad der skal skrues p\u00e5.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hvordan kommer jeg i gang med App Store Optimering?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Som du kan se er der en lang r\u00e6kke KPI\u2019er, metoder og v\u00e6rkt\u00f8jer der benyttes i processen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Har du mod p\u00e5 at dykke ned i de enkelte elementer finder du en lang r\u00e6kke guides p\u00e5 vores hjemmeside.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vil du have professionel hj\u00e6lp, s\u00e5 <a href=\"https:\/\/mobtimizers.com\/da\/kontakt-os-for-app-og-mobil-optimering\/\">kontakt os her <\/a>og h\u00f8r hvordan Mobtimizers kan hj\u00e6lpe jer med at v\u00e6kste jeres app og forretningen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u00c6S OGS\u00c5: <\/strong><a href=\"https:\/\/mobtimizers.com\/da\/app-strategi\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\/\">Case Study &#8211; S\u00e5dan fik fintech business en 6x ROI<\/a><\/p>\n\n\n<section id='' \n                class='helpie-faq accordions faq-toggle' \n                data-collection='' \n                data-pagination='0' \n                data-search='0' \n                data-pagination-enabled='0'\n                role='region'\n                aria-label='FAQ Section'\n                aria-live='polite'><h2 class=\"collection-title\">Ofte stillede sp\u00f8rgsm\u00e5l om App Store Optimering<\/h2><article class=\"accordion \"><div class='helpie-faq-row'><div class='helpie-faq-col helpie-faq-col-12' ><ul><li class=\"accordion__item \"><div class=\"accordion__header \" \r\n                id=\"accordion-header-post-8397\"\r\n                role=\"button\"\r\n                aria-expanded=\"false\"\r\n                aria-controls=\"accordion-content-post-8397\"\r\n                data-id=\"post-8397\" \r\n                data-item=\"hfaq-post-8397\" data-slug=\"hvorfor-er-app-store-optimering-vigtigt\" \r\n                style=\"background:transparent;\" \r\n                data-tags=\"\"\r\n                tabindex=\"0\"><div class=\"accordion__title\">Hvorfor er App Store Optimering vigtigt?<\/div><\/div><div id=\"accordion-content-post-8397\" \r\n                class=\"accordion__body\" \r\n                role=\"region\"\r\n                aria-labelledby=\"accordion-header-post-8397\"\r\n                style=\"background:transparent;\"><p>App Store optimering udf\u00f8rt korrekt, sikrer dig flere downloads af din app<\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" \r\n                id=\"accordion-header-post-8398\"\r\n                role=\"button\"\r\n                aria-expanded=\"false\"\r\n                aria-controls=\"accordion-content-post-8398\"\r\n                data-id=\"post-8398\" \r\n                data-item=\"hfaq-post-8398\" data-slug=\"hvad-er-det-vigtigste-ved-app-store-optimering\" \r\n                style=\"background:transparent;\" \r\n                data-tags=\"\"\r\n                tabindex=\"0\"><div class=\"accordion__title\">Hvad er det vigtigste ved app store optimering?<\/div><\/div><div id=\"accordion-content-post-8398\" \r\n                class=\"accordion__body\" \r\n                role=\"region\"\r\n                aria-labelledby=\"accordion-header-post-8398\"\r\n                style=\"background:transparent;\"><p><span style=\"font-weight: 400\">Det vigtigste i app store optimering er: Titler, S\u00f8geord, App Beskrivelser, Sk\u00e6rmbilleder og video.<\/span><\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" \r\n                id=\"accordion-header-post-8399\"\r\n                role=\"button\"\r\n                aria-expanded=\"false\"\r\n                aria-controls=\"accordion-content-post-8399\"\r\n                data-id=\"post-8399\" \r\n                data-item=\"hfaq-post-8399\" data-slug=\"hvordan-ved-jeg-om-app-store-optimering-virker\" \r\n                style=\"background:transparent;\" \r\n                data-tags=\"\"\r\n                tabindex=\"0\"><div class=\"accordion__title\">Hvordan ved jeg om App Store Optimering virker?<\/div><\/div><div id=\"accordion-content-post-8399\" \r\n                class=\"accordion__body\" \r\n                role=\"region\"\r\n                aria-labelledby=\"accordion-header-post-8399\"\r\n                style=\"background:transparent;\"><p><span style=\"font-weight: 400\">Du kan se effekten af ASO i App Store Connect og Google Play Analytics. Ved at ops\u00e6tte A\/B tests kan du finde ud af hvilke varianter, der \u00f8ger konverteringsraten. <\/span><\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" \r\n                id=\"accordion-header-post-8442\"\r\n                role=\"button\"\r\n                aria-expanded=\"false\"\r\n                aria-controls=\"accordion-content-post-8442\"\r\n                data-id=\"post-8442\" \r\n                data-item=\"hfaq-post-8442\" data-slug=\"hvad-er-app-store-optimering\" \r\n                style=\"background:transparent;\" \r\n                data-tags=\"\"\r\n                tabindex=\"0\"><div class=\"accordion__title\">Hvad er App Store Optimering?<\/div><\/div><div id=\"accordion-content-post-8442\" \r\n                class=\"accordion__body\" \r\n                role=\"region\"\r\n                aria-labelledby=\"accordion-header-post-8442\"\r\n                style=\"background:transparent;\"><p>App Store optimering (ASO) hj\u00e6lper med at forbedre en apps ranking p\u00e5 specifikke s\u00f8geord eller i app\u2019ens kategori. M\u00e5let er at flere kan finde, downloade og bruge appen.<\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" \r\n                id=\"accordion-header-post-8443\"\r\n                role=\"button\"\r\n                aria-expanded=\"false\"\r\n                aria-controls=\"accordion-content-post-8443\"\r\n                data-id=\"post-8443\" \r\n                data-item=\"hfaq-post-8443\" data-slug=\"hvordan-optimerer-jeg-i-app-store\" \r\n                style=\"background:transparent;\" \r\n                data-tags=\"\"\r\n                tabindex=\"0\"><div class=\"accordion__title\">Hvordan optimerer jeg i App Store?<\/div><\/div><div id=\"accordion-content-post-8443\" \r\n                class=\"accordion__body\" \r\n                role=\"region\"\r\n                aria-labelledby=\"accordion-header-post-8443\"\r\n                style=\"background:transparent;\"><p>Arbejdet med at optimere handler om at kombinere s\u00f8geordsanalyser med kreative visuelle virkemidler s\u00e5 app\u2019en fremst\u00e5r s\u00e5 relevant og brugbar som muligt. Samtidig b\u00f8r der v\u00e6re en effektiv A\/B testing strategi.<\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" \r\n                id=\"accordion-header-post-8444\"\r\n                role=\"button\"\r\n                aria-expanded=\"false\"\r\n                aria-controls=\"accordion-content-post-8444\"\r\n                data-id=\"post-8444\" \r\n                data-item=\"hfaq-post-8444\" data-slug=\"hvordan-optimerer-jeg-i-google-play\" \r\n                style=\"background:transparent;\" \r\n                data-tags=\"\"\r\n                tabindex=\"0\"><div class=\"accordion__title\">Hvordan optimerer jeg i Google Play?<\/div><\/div><div id=\"accordion-content-post-8444\" \r\n                class=\"accordion__body\" \r\n                role=\"region\"\r\n                aria-labelledby=\"accordion-header-post-8444\"\r\n                style=\"background:transparent;\"><p><span style=\"font-weight: 400\">Google Play ASO optimering handler om at optimere meta-data i Google Play samt at lave l\u00f8bende forbedringer af Tekster, Grafiker, Video samt s\u00f8geord. A\/B testing er en central metode til at opn\u00e5 resultater. <\/span><\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" \r\n                id=\"accordion-header-post-8445\"\r\n                role=\"button\"\r\n                aria-expanded=\"false\"\r\n                aria-controls=\"accordion-content-post-8445\"\r\n                data-id=\"post-8445\" \r\n                data-item=\"hfaq-post-8445\" data-slug=\"hvordan-virker-app-store-optimering\" \r\n                style=\"background:transparent;\" \r\n                data-tags=\"\"\r\n                tabindex=\"0\"><div class=\"accordion__title\">Hvordan virker app store optimering?<\/div><\/div><div id=\"accordion-content-post-8445\" \r\n                class=\"accordion__body\" \r\n                role=\"region\"\r\n                aria-labelledby=\"accordion-header-post-8445\"\r\n                style=\"background:transparent;\"><p><span style=\"font-weight: 400\">App Store Optimering giver m\u00e5lbare forbedringer i downloads og synlighed. Typisk kr\u00e6ver det flere iterationer og tilpasninger for at \u00f8ge synlighed p\u00e5 s\u00f8geord og forbedre konverteringsrater til download. <\/span><\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" \r\n                id=\"accordion-header-post-8446\"\r\n                role=\"button\"\r\n                aria-expanded=\"false\"\r\n                aria-controls=\"accordion-content-post-8446\"\r\n                data-id=\"post-8446\" \r\n                data-item=\"hfaq-post-8446\" data-slug=\"hvorfor-har-jeg-brug-for-app-store-optimering\" \r\n                style=\"background:transparent;\" \r\n                data-tags=\"\"\r\n                tabindex=\"0\"><div class=\"accordion__title\">Hvorfor har jeg brug for app store optimering?<\/div><\/div><div id=\"accordion-content-post-8446\" \r\n                class=\"accordion__body\" \r\n                role=\"region\"\r\n                aria-labelledby=\"accordion-header-post-8446\"\r\n                style=\"background:transparent;\"><p><span style=\"font-weight: 400\">65% af alle apps bliver fundet af brugere via s\u00f8gning eller browsing i App Store eller Google Play. App Store Optimering er essentielt for at bliver fundet p\u00e5 s\u00f8gninger og for den generelle synlighed. <\/span><\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" \r\n                id=\"accordion-header-post-8447\"\r\n                role=\"button\"\r\n                aria-expanded=\"false\"\r\n                aria-controls=\"accordion-content-post-8447\"\r\n                data-id=\"post-8447\" \r\n                data-item=\"hfaq-post-8447\" data-slug=\"hvordan-markedsforer-jeg-en-app\" \r\n                style=\"background:transparent;\" \r\n                data-tags=\"\"\r\n                tabindex=\"0\"><div class=\"accordion__title\">Hvordan markedsf\u00f8rer jeg en app?<\/div><\/div><div id=\"accordion-content-post-8447\" \r\n                class=\"accordion__body\" \r\n                role=\"region\"\r\n                aria-labelledby=\"accordion-header-post-8447\"\r\n                style=\"background:transparent;\"><p><span style=\"font-weight: 400\">App Store Optimering er en central del af markedsf\u00f8ringen af en app. Ud over betalt annoncering, kr\u00e6ver det ASO og l\u00f8bende eksperimenter at f\u00e5 succes i App Store og Google Play. <\/span><\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" \r\n                id=\"accordion-header-post-8448\"\r\n                role=\"button\"\r\n                aria-expanded=\"false\"\r\n                aria-controls=\"accordion-content-post-8448\"\r\n                data-id=\"post-8448\" \r\n                data-item=\"hfaq-post-8448\" data-slug=\"er-din-app-optimeret-til-google-play\" \r\n                style=\"background:transparent;\" \r\n                data-tags=\"\"\r\n                tabindex=\"0\"><div class=\"accordion__title\">Er din app optimeret til Google Play?<\/div><\/div><div id=\"accordion-content-post-8448\" \r\n                class=\"accordion__body\" \r\n                role=\"region\"\r\n                aria-labelledby=\"accordion-header-post-8448\"\r\n                style=\"background:transparent;\"><p><span style=\"font-weight: 400\">N\u00e5r du har en app i Google Play, er det afg\u00f8rende at den er optimeret og udnytter de muligheder der er for organisk synlighed og markedsf\u00f8ring i Google Play. <\/span><\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" \r\n                id=\"accordion-header-post-8449\"\r\n                role=\"button\"\r\n                aria-expanded=\"false\"\r\n                aria-controls=\"accordion-content-post-8449\"\r\n                data-id=\"post-8449\" \r\n                data-item=\"hfaq-post-8449\" data-slug=\"er-din-app-optimeret-til-app-store\" \r\n                style=\"background:transparent;\" \r\n                data-tags=\"\"\r\n                tabindex=\"0\"><div class=\"accordion__title\">Er din app optimeret til app store?<\/div><\/div><div id=\"accordion-content-post-8449\" \r\n                class=\"accordion__body\" \r\n                role=\"region\"\r\n                aria-labelledby=\"accordion-header-post-8449\"\r\n                style=\"background:transparent;\"><p><span style=\"font-weight: 400\">N\u00e5r du har en app i App Store, er det afg\u00f8rende at den er optimeret og udnytter de muligheder der er for organisk synlighed og markedsf\u00f8ring i App Store. <\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/article><\/section>\n","protected":false},"excerpt":{"rendered":"<p>65% af alle apps bliver fundet af brugere via s\u00f8gning eller browsing i App Store eller Google Play. App Store optimering (ASO) hj\u00e6lper med at forbedre en apps ranking p\u00e5 specifikke s\u00f8geord eller i app\u2019ens kategori. M\u00e5let er at flere kan finde, downloade og bruge appen. Det er ikke l\u00e6ngere nok at udgive en app&#8230;<\/p>\n","protected":false},"author":3,"featured_media":8294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,88,203,1],"tags":[123,97,201],"class_list":["post-8273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-markedsforing","category-app-optimering","category-app-store-optimering","category-uncategorized","tag-app-markedsfoering-da","tag-app-store-optimering-2","tag-app-strategi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App Store Optimering er afg\u00f8rende for din apps succes \u00bb 10 KPI&#039;er<\/title>\n<meta name=\"description\" content=\"Se hvorfor App Store Optimering skaber success \u2714\ufe0f 10 KPI&#039;er \u2714\ufe0f De 5 vigtigste elementer \u2714\ufe0f V\u00e6rkt\u00f8jer 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