{"id":8257,"date":"2022-12-12T15:40:33","date_gmt":"2022-12-12T14:40:33","guid":{"rendered":"https:\/\/mobtimizers.com\/?p=8257"},"modified":"2023-02-01T21:23:35","modified_gmt":"2023-02-01T20:23:35","slug":"app-store-optimering-case-global-fintech-virksomhed-roi-6x","status":"publish","type":"post","link":"https:\/\/mobtimizers.com\/da\/app-strategi\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\/","title":{"rendered":"ASO Case: Global Fintech App Opn\u00e5ede en ROI p\u00e5 6X"},"content":{"rendered":"<h5><span style=\"font-weight: 400;\">App Store Optimering, Experimenter og nye iOS App Store features som Custom Product Pages og Product Page Optimization, giver global fintech virksomhed markante resultater.&nbsp;<\/span><\/h5>\n<p><i><span style=\"font-weight: 400;\">En global fintech virksomhed valgte Mobtimizers som samarbejdspartner til at n\u00e5 deres deres ambiti\u00f8se m\u00e5l for downloads og konverteringsrater i b\u00e5de Apple Store og Google Play p\u00e5 flere n\u00f8glemarkeder. Mobtimizers leverede App Store Optimering, lavede l\u00f8bende analyser og udviklede roadmap for eksperimenter. I l\u00f8bet af projektet hjalp Mobtimizers med udrulning, og tr\u00e6ning, af Apple Stores nye features: Custom Product Pages (CPP) og Product Page Optimization (PPO).<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00e5l og udfordringer<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Virksomheden \u00f8nskede at \u00f8ge deres markedsandel for app\u2019en, forbedre deres performance i forhold til konkurrenter og \u00f8ge organisk \u201cshare of voice\u201d. Kunden \u00f8nskede ogs\u00e5 at styrke brandet i b\u00e5de App store og Google Play p\u00e5 flere markeder.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00e5let var at \u00f8ge antallet af organiske downloads i Apple Store og Google Play p\u00e5 n\u00f8glemarkederne USA, Storbritannien og Canada. I den forbindelse s\u00f8gte kunden et bureau med kompetence inden for App Store Optimering og mobilstrategi. Mobtimizers blev valgt som partner.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Apple Store introducerer nye features<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I efter\u00e5ret 2021 introducerede Apple to nye v\u00e6rkt\u00f8jer i App Store: Custom Product Page (CPP) og Product Page Optimization (PPO). Mobtimizers hjalp med strategisk vejledning og eksekvering indenfor begge omr\u00e5der. Mobtimizers designede, implementerede, og analyserede eksperimenter i b\u00e5de iOS (PPO\u2019er) og Google Play (Google Experiments). Derudover udviklede og implementerede Mobtimizers segmenterede CPP\u2019er som landingssider i samarbejde med kunden.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Fremgangsm\u00e5den<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Google Play Eksperimenter og Product Page Optimization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Eksperimenter er n\u00f8dvendige for at forbedre konverteringsrater og opn\u00e5 organisk v\u00e6kst. Mobtimizers udviklede og implementerede markedsspecifikke eksperimenter p\u00e5 tv\u00e6rs af Google Play og App Store med Apples nye PPO-funktion til A\/B testing.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Med en radikal eksperimenterings-strategi fik kunden hurtige resultater og markante l\u00f8ft i konverteringsraterne. Mobtimizers testede l\u00f8bende varianter af app beskrivelser, feature billeder og sk\u00e6rmbilleder som en del af App Store Optimeringen. Med eksperimenterne steg antallet af b\u00e5de fastholdte brugere og downloads fra nye brugere.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alt blev lokaliseret og tilpasset til de enkelte markeder. Value propositions og CTA tekster blev testet p\u00e5 tv\u00e6rs af markeder og app store platforme f\u00f8r den endelig implementering.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Custom Product Pages som landingssider til betalt annoncering<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">App Store CPP\u2019er kan for eksempel bruges til at lave m\u00e5lrettede landingssider til betalt annoncering. For CPP\u2019er anbefales det at der udvikles m\u00e5lrettede grafikker og CTA\u2019er for at \u00f8ge konverteringen p\u00e5 markedsf\u00f8ringskanaler som App Store Search Ads og Facebook. Mobtimizers udviklede flere CPP\u2019er med m\u00e5lrettede budskaber rettet mod specifikke s\u00f8geord og segmenter.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">App Store Optimering og positionering<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ud over de fundamentale aspekter af ASO, l\u00f8bende optimering af keywords, app beskrivelser, titler og grafikker &#8211; sparede Mobtimizers med det interne team marketing team for at opn\u00e5 bedre rankings p\u00e5 b\u00e5de betalte og organiske aktiviteter. Mobtimizers lavede l\u00f8bende analyser af konkurrent situationen og konkurrenters rankings for at finde keywords med potentiale for yderligere downloads.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Resultater<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Med l\u00f8bende og konstante forbedring af ASO keywords, tekster, grafiker, eksperimenter samt underst\u00f8ttelse af betalte kampagner via CPP\u2019er og PPO\u2019er opn\u00e5ede kunden en markant ROI p\u00e5 6X.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Konverteringsraterne blev l\u00f8ftet med 20% p\u00e5 tv\u00e6rs af markeder. P\u00e5 iOS blev konverteringsraten l\u00f8ftet med 34% p\u00e5 downloads fra nye brugere.&nbsp;<\/span><\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.51.46-PM.jpg?strip=all&w=2560\"><img decoding=\"async\" class=\"alignleft size-full wp-image-8131\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.51.46-PM.jpg?strip=all\" alt=\"\" width=\"2472\" height=\"1388\" srcset=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.51.46-PM.jpg?strip=all 2472w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.51.46-PM-300x168.jpg?strip=all 300w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.51.46-PM-1024x575.jpg?strip=all 1024w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.51.46-PM-600x337.jpg?strip=all 600w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.51.46-PM-768x431.jpg?strip=all 768w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.51.46-PM.jpg?strip=all&amp;w=247 247w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.51.46-PM.jpg?strip=all&amp;w=494 494w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.51.46-PM.jpg?strip=all&amp;w=1236 1236w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.51.46-PM.jpg?strip=all&amp;w=1483 1483w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.51.46-PM.jpg?strip=all&amp;w=1730 1730w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.51.46-PM.jpg?strip=all&amp;w=1977 1977w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.51.46-PM.jpg?strip=all&amp;w=2224 2224w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.51.46-PM.jpg?strip=all&amp;w=1920 1920w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ved at kombinere App Store Search Ads (ASA) med Customer Product Page (CPP), blev der opn\u00e5et f\u00f8lgende forbedringer: Tilgang til et st\u00f8rre <\/span><i><span style=\"font-weight: 400;\">inventory<\/span><\/i><span style=\"font-weight: 400;\"> af ASA impression ved at lave sider som Apple ser som relevante for s\u00f8gninger. Konverteringsrater blev forbedret p\u00e5 alle CPP\u2019er, mellem 1%-22% og tap through rates blev forbedret p\u00e5 alle CPP\u2019er. CPA (Cost Per Acquisition) varierede men var inden for det fastsatte budget.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ASO sikrede app h\u00f8jere rankings i b\u00e5de App Store og Google Play p\u00e5 strategisk vigtige og konkurrencepr\u00e6gede keywords. Den gennemsnitlige ranking p\u00e5 disse strategiske keywords steg fra en gennemsnitlig rank p\u00e5 3.5 til et gennemsnit p\u00e5 1.5.<\/span><\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.52.17-PM.jpg?strip=all&w=2560\"><img decoding=\"async\" class=\"alignleft size-full wp-image-8135\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.52.17-PM.jpg?strip=all\" alt=\"\" width=\"2486\" height=\"1404\" srcset=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.52.17-PM.jpg?strip=all 2486w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.52.17-PM-300x169.jpg?strip=all 300w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.52.17-PM-1024x578.jpg?strip=all 1024w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.52.17-PM-600x339.jpg?strip=all 600w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.52.17-PM-768x434.jpg?strip=all 768w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.52.17-PM.jpg?strip=all&amp;w=248 248w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.52.17-PM.jpg?strip=all&amp;w=497 497w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.52.17-PM.jpg?strip=all&amp;w=1243 1243w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.52.17-PM.jpg?strip=all&amp;w=1491 1491w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.52.17-PM.jpg?strip=all&amp;w=1740 1740w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.52.17-PM.jpg?strip=all&amp;w=1988 1988w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.52.17-PM.jpg?strip=all&amp;w=2237 2237w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.52.17-PM.jpg?strip=all&amp;w=1920 1920w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Samarbejdets succes var et direkte resultat af en l\u00f8bende dialog og et t\u00e6t samarbejde mellem Mobtimizers som bureau og kunden. En v\u00e6sentlig del af succesen kom gennem synergier mellem App Store Optimering, Experimenter og den globale app marketing strategi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kontakt os her<\/span><span style=\"font-weight: 400;\"> og h\u00f8r hvordan Mobtimizers kan hj\u00e6lpe jer med at v\u00e6kste jeres app og forretningen.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>App Store Optimering, Experimenter og nye iOS App Store features som Custom Product Pages og Product Page Optimization, giver global fintech virksomhed markante resultater.&nbsp; En global fintech virksomhed valgte Mobtimizers som samarbejdspartner til at n\u00e5 deres deres ambiti\u00f8se m\u00e5l for downloads og konverteringsrater i b\u00e5de Apple Store og Google Play p\u00e5 flere n\u00f8glemarkeder. Mobtimizers leverede&#8230;<\/p>\n","protected":false},"author":3,"featured_media":8143,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230,90,1],"tags":[89],"class_list":["post-8257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-store-search-ads-ios-da","category-app-strategi","category-uncategorized","tag-app-store-optimering"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASO Case: Global Fintech App Opn\u00e5ede en ROI p\u00e5 6X - Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi<\/title>\n<meta name=\"description\" content=\"App Store Optimering, Experimenter og nye iOS App Store features: S\u00e5dan fik global fintech app 6x ROI gennem optimering.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mobtimizers.com\/da\/app-strategi\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASO Case: Global Fintech App Opn\u00e5ede en ROI p\u00e5 6X - Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi\" \/>\n<meta property=\"og:description\" content=\"App Store Optimering, Experimenter og nye iOS App Store features: S\u00e5dan fik global fintech app 6x ROI gennem optimering.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mobtimizers.com\/da\/app-strategi\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mobtimizers\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-12T14:40:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-01T20:23:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mobtimizers.com\/wp-content\/uploads\/2022\/12\/App-Store-Optimization-Plan-ASO-case-study-Thumb-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Peter Godtfredsen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobtimizers\" \/>\n<meta name=\"twitter:site\" content=\"@Mobtimizers\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Godtfredsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/da\\\/app-strategi\\\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/da\\\/app-strategi\\\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\\\/\"},\"author\":{\"name\":\"Peter Godtfredsen\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#\\\/schema\\\/person\\\/8bf3f662da67b0f395a55e52234989d6\"},\"headline\":\"ASO Case: Global Fintech App Opn\u00e5ede en ROI p\u00e5 6X\",\"datePublished\":\"2022-12-12T14:40:33+00:00\",\"dateModified\":\"2023-02-01T20:23:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/da\\\/app-strategi\\\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\\\/\"},\"wordCount\":757,\"publisher\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/da\\\/app-strategi\\\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ehb6wi3jtor.exactdn.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/App-Store-Optimization-Plan-ASO-case-study-Thumb-2.jpg?strip=all\",\"keywords\":[\"App Store Optimering (ASO)\"],\"articleSection\":[\"App Store Search Ads (iOS)\",\"App Strategi\",\"Uncategorized\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/da\\\/app-strategi\\\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\\\/\",\"url\":\"https:\\\/\\\/mobtimizers.com\\\/da\\\/app-strategi\\\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\\\/\",\"name\":\"ASO Case: Global Fintech App Opn\u00e5ede en ROI p\u00e5 6X - Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/da\\\/app-strategi\\\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/da\\\/app-strategi\\\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ehb6wi3jtor.exactdn.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/App-Store-Optimization-Plan-ASO-case-study-Thumb-2.jpg?strip=all\",\"datePublished\":\"2022-12-12T14:40:33+00:00\",\"dateModified\":\"2023-02-01T20:23:35+00:00\",\"description\":\"App Store Optimering, Experimenter og nye iOS App Store features: S\u00e5dan fik global fintech app 6x ROI gennem optimering.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/da\\\/app-strategi\\\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mobtimizers.com\\\/da\\\/app-strategi\\\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/da\\\/app-strategi\\\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ehb6wi3jtor.exactdn.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/App-Store-Optimization-Plan-ASO-case-study-Thumb-2.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/ehb6wi3jtor.exactdn.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/App-Store-Optimization-Plan-ASO-case-study-Thumb-2.jpg?strip=all\",\"width\":1200,\"height\":1200,\"caption\":\"ASO Case Study: Multi-billion Dollar Remittance Company Achieved an ROI of 6X\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/da\\\/app-strategi\\\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mobtimizers.com\\\/?lang=da\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASO Case: Global Fintech App Opn\u00e5ede en ROI p\u00e5 6X\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#website\",\"url\":\"https:\\\/\\\/mobtimizers.com\\\/\",\"name\":\"Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi\",\"description\":\"et App & Mobil Optimerings Bureau\",\"publisher\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mobtimizers.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#organization\",\"name\":\"Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi\",\"url\":\"https:\\\/\\\/mobtimizers.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ehb6wi3jtor.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/Mobitmizers-Logo-With-Slogan-Square-PNG8-outlined.png?strip=all&lossy=1&ssl=1\",\"contentUrl\":\"https:\\\/\\\/ehb6wi3jtor.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/Mobitmizers-Logo-With-Slogan-Square-PNG8-outlined.png?strip=all&lossy=1&ssl=1\",\"width\":851,\"height\":200,\"caption\":\"Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi\"},\"image\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mobtimizers\",\"https:\\\/\\\/x.com\\\/Mobtimizers\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mobtimizers\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/mobtimizers\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#\\\/schema\\\/person\\\/8bf3f662da67b0f395a55e52234989d6\",\"name\":\"Peter Godtfredsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fec54f49fdb117642f205bb5581cfe17e569cd06347db275ee0802ad57e3c82d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fec54f49fdb117642f205bb5581cfe17e569cd06347db275ee0802ad57e3c82d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fec54f49fdb117642f205bb5581cfe17e569cd06347db275ee0802ad57e3c82d?s=96&d=mm&r=g\",\"caption\":\"Peter Godtfredsen\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ASO Case: Global Fintech App Opn\u00e5ede en ROI p\u00e5 6X - Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi","description":"App Store Optimering, Experimenter og nye iOS App Store features: S\u00e5dan fik global fintech app 6x ROI gennem optimering.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mobtimizers.com\/da\/app-strategi\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\/","og_locale":"da_DK","og_type":"article","og_title":"ASO Case: Global Fintech App Opn\u00e5ede en ROI p\u00e5 6X - Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi","og_description":"App Store Optimering, Experimenter og nye iOS App Store features: S\u00e5dan fik global fintech app 6x ROI gennem optimering.","og_url":"https:\/\/mobtimizers.com\/da\/app-strategi\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\/","og_site_name":"Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi","article_publisher":"https:\/\/www.facebook.com\/mobtimizers","article_published_time":"2022-12-12T14:40:33+00:00","article_modified_time":"2023-02-01T20:23:35+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/mobtimizers.com\/wp-content\/uploads\/2022\/12\/App-Store-Optimization-Plan-ASO-case-study-Thumb-2.jpg","type":"image\/jpeg"}],"author":"Peter Godtfredsen","twitter_card":"summary_large_image","twitter_creator":"@Mobtimizers","twitter_site":"@Mobtimizers","twitter_misc":{"Skrevet af":"Peter Godtfredsen","Estimeret l\u00e6setid":"4 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mobtimizers.com\/da\/app-strategi\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\/#article","isPartOf":{"@id":"https:\/\/mobtimizers.com\/da\/app-strategi\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\/"},"author":{"name":"Peter Godtfredsen","@id":"https:\/\/mobtimizers.com\/#\/schema\/person\/8bf3f662da67b0f395a55e52234989d6"},"headline":"ASO Case: Global Fintech App Opn\u00e5ede en ROI p\u00e5 6X","datePublished":"2022-12-12T14:40:33+00:00","dateModified":"2023-02-01T20:23:35+00:00","mainEntityOfPage":{"@id":"https:\/\/mobtimizers.com\/da\/app-strategi\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\/"},"wordCount":757,"publisher":{"@id":"https:\/\/mobtimizers.com\/#organization"},"image":{"@id":"https:\/\/mobtimizers.com\/da\/app-strategi\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\/#primaryimage"},"thumbnailUrl":"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/App-Store-Optimization-Plan-ASO-case-study-Thumb-2.jpg?strip=all","keywords":["App Store Optimering (ASO)"],"articleSection":["App Store Search Ads (iOS)","App Strategi","Uncategorized"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/mobtimizers.com\/da\/app-strategi\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\/","url":"https:\/\/mobtimizers.com\/da\/app-strategi\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\/","name":"ASO Case: Global Fintech App Opn\u00e5ede en ROI p\u00e5 6X - Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi","isPartOf":{"@id":"https:\/\/mobtimizers.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mobtimizers.com\/da\/app-strategi\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\/#primaryimage"},"image":{"@id":"https:\/\/mobtimizers.com\/da\/app-strategi\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\/#primaryimage"},"thumbnailUrl":"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/App-Store-Optimization-Plan-ASO-case-study-Thumb-2.jpg?strip=all","datePublished":"2022-12-12T14:40:33+00:00","dateModified":"2023-02-01T20:23:35+00:00","description":"App Store Optimering, Experimenter og nye iOS App Store features: S\u00e5dan fik global fintech app 6x ROI gennem optimering.","breadcrumb":{"@id":"https:\/\/mobtimizers.com\/da\/app-strategi\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mobtimizers.com\/da\/app-strategi\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/mobtimizers.com\/da\/app-strategi\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\/#primaryimage","url":"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/App-Store-Optimization-Plan-ASO-case-study-Thumb-2.jpg?strip=all","contentUrl":"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2022\/12\/App-Store-Optimization-Plan-ASO-case-study-Thumb-2.jpg?strip=all","width":1200,"height":1200,"caption":"ASO Case Study: Multi-billion Dollar Remittance Company Achieved an ROI of 6X"},{"@type":"BreadcrumbList","@id":"https:\/\/mobtimizers.com\/da\/app-strategi\/app-store-optimering-case-global-fintech-virksomhed-roi-6x\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mobtimizers.com\/?lang=da"},{"@type":"ListItem","position":2,"name":"ASO Case: Global Fintech App Opn\u00e5ede en ROI p\u00e5 6X"}]},{"@type":"WebSite","@id":"https:\/\/mobtimizers.com\/#website","url":"https:\/\/mobtimizers.com\/","name":"Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi","description":"et App & Mobil Optimerings Bureau","publisher":{"@id":"https:\/\/mobtimizers.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mobtimizers.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/mobtimizers.com\/#organization","name":"Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi","url":"https:\/\/mobtimizers.com\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/mobtimizers.com\/#\/schema\/logo\/image\/","url":"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/03\/Mobitmizers-Logo-With-Slogan-Square-PNG8-outlined.png?strip=all&lossy=1&ssl=1","contentUrl":"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/03\/Mobitmizers-Logo-With-Slogan-Square-PNG8-outlined.png?strip=all&lossy=1&ssl=1","width":851,"height":200,"caption":"Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi"},"image":{"@id":"https:\/\/mobtimizers.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mobtimizers","https:\/\/x.com\/Mobtimizers","https:\/\/www.linkedin.com\/company\/mobtimizers","https:\/\/www.youtube.com\/user\/mobtimizers"]},{"@type":"Person","@id":"https:\/\/mobtimizers.com\/#\/schema\/person\/8bf3f662da67b0f395a55e52234989d6","name":"Peter Godtfredsen","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/fec54f49fdb117642f205bb5581cfe17e569cd06347db275ee0802ad57e3c82d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fec54f49fdb117642f205bb5581cfe17e569cd06347db275ee0802ad57e3c82d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fec54f49fdb117642f205bb5581cfe17e569cd06347db275ee0802ad57e3c82d?s=96&d=mm&r=g","caption":"Peter Godtfredsen"}}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/posts\/8257\/"}],"collection":[{"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/users\/3\/"}],"replies":[{"embeddable":true,"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/comments\/?post=8257"}],"version-history":[{"count":10,"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/posts\/8257\/revisions\/"}],"predecessor-version":[{"id":8269,"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/posts\/8257\/revisions\/8269\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/media\/8143\/"}],"wp:attachment":[{"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/media\/?parent=8257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/categories\/?post=8257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/tags\/?post=8257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}