{"id":7868,"date":"2019-07-29T17:36:02","date_gmt":"2019-07-29T15:36:02","guid":{"rendered":"https:\/\/mobtimizers.com\/uncategorized-da\/essential-ios-13-and-google-play-updates\/"},"modified":"2019-10-17T23:32:08","modified_gmt":"2019-10-17T21:32:08","slug":"essential-ios-13-and-google-play-updates","status":"publish","type":"post","link":"https:\/\/mobtimizers.com\/da\/mobil-analyse\/essential-ios-13-and-google-play-updates\/","title":{"rendered":"Essentielle iOS 13 og Google Play nyheder"},"content":{"rendered":"

Vi har samlet en liste af vigtige \u00e6ndringer der har indflydelse p\u00e5 jeres App Store Optimering (ASO) for Google Play og iOS. Integrering af disse \u00e6ndringer kan give jeres app en konkurrencem\u00e6ssig fordel i jeres\u00a0 ASO strategi og markedsf\u00f8ring.<\/em><\/p>\n

2019 Updates to iOS<\/h3>\n

En ny metric iOS App Deletions kan nu findes i App Store Connect. Denne metrics har l\u00e6nge v\u00e6ret efterspurgt af vores kunder, der f\u00f8r har v\u00e6ret afh\u00e6ngig af attribution SDKs for disse.<\/p>\n

App Deletion viser hvor mange gange din app er blevet slettet fra brugernes devices, hvis de bruger iOS 12.3 eller senere. Bem\u00e6rk at disse data kun er tilg\u00e6ngelige fra de brugere der v\u00e6lger at dele deres data. Disse data kan hj\u00e6lpe din virksomhed, n\u00e5r I skal evaluere kvaliteten af jeres organiske og betalte marketingtiltag.<\/p>\n

Eksempelvis, kan du sammenligne Slettede installationer med downloads per installations-kilde. Der giver jer v\u00e6rdifuld indsigt i organiske mod betalte downloads.<\/p>\n

Nedenfor kan du se at App Store Browsing under-performer, mens downloads fra s\u00f8gninger over-performer.<\/p>\n

Der er flere andre muligheder for at lave analyser med denne nye metrics. Vi kan ligeledes dykke ned i kilde-type. Vi kan analysere downloads der kommer fra specifikke kampagner og sammenligne effektiviteten af for eksempel annoncering p\u00e5 Facebook imod Twitter og Instagram. Over tid vil det giver indsigt i ROI for hver specifikke kanal.<\/p>\n

\"App-Store-Search-Ads-ROI-udregning-case-study-dk\"<\/a>
Et eksempel p\u00e5 App Deletions Metric mod App Units (installationer), sorteret per kanal<\/figcaption><\/figure>\n

App Store Search Ads (S\u00f8geordsannoncer p\u00e5 iOS) har tilf\u00f8jet nye lande l\u00f8bende. Den fulde liste af sprog og lande kan findes . Ligeledes\u00a0 underst\u00f8tter Search Ads platformen nu flere lande per kampagne, hvilket g\u00f8r kampagner p\u00e5 tv\u00e6rs af lande og sprog v\u00e6sentligt nemmere at h\u00e5ndtere og optimere.<\/p>\n

iOS 13 ASO update<\/h4>\n

Den nye \u201cdark mode\u201d feature er netop lanceret med iOS 13. Det nye look har indvirkning p\u00e5\u00a0 hvordan designet af sk\u00e6rmbilleder, ikoner og grafikker skal optimeres.<\/p>\n

Apple Watch f\u00e5r sin egen App Store<\/h4>\n

Apple Watch brugere kan nu downloade apps direkte fra deres watch og via s\u00f8gninger i Watch App Store ved hj\u00e6lp af Siri.<\/p>\n

Mindre synlighed af \u201cHvad er nyt\u201d ved app opdateringer<\/h4>\n

App-opdaterings beskrivelsen er flyttet til \u201ckonto\u201d-siden som betyder at langt st\u00f8rstedelen af brugerne ikke vil se teksten. Vi h\u00e5ber at Apple snart finder en bedre design-m\u00e6ssig l\u00f8sning, da \u201cHvad er nyt\u201d er en god m\u00e5de at introducere eksisterende brugere for forbedringer af app\u2019en.<\/p>\n

Ingen \u00e6ndringer til App Store s\u00f8gninger og App Store siden<\/h4>\n

Apple har ikke annonceret nogle \u00e6ndringer til App Store Side layoutet og s\u00f8geresultatet i denne omgang.<\/p>\n

Android \/ Google Play \u00e6ndringer<\/h3>\n

Det har v\u00e6ret kendt l\u00e6nge at Google Play bruger data omkring brug af app\u2019en som en ranking faktor for spil og derfor er det ikke overraskende at se de nye guidelines for \u201cden gode app oplevelse\u201d. Fra Android udviklernes blog:\u00a0\u201cOver the coming weeks, we\u2019ll be updating our featuring and ranking logic to further prioritize high quality apps and games with strong technical performance and engaging content.\u201d
\nGoogle peger p\u00e5 at de v\u00e6gter UX, UI, app stabilitet og kvalitetsindhold og gode banner-placeringer i apps. Sidst med ikke mindst godt design og en st\u00e6rk Google Play side som v\u00e6sentlige elementer.<\/a><\/p>\n

Nye specifikationer for App Ikon for Google Play apps<\/h4>\n

For at sikre et mere konsistent og enklere look, har Google Play bedt app udviklere og marketingfolk om at opdaterede deres ikoner til nye specifikationer og standarder.<\/p>\n

\"Google-Play-Console-Icon-Update-Mandatory-Squircle-DK\"<\/a><\/h4>\n

Google Play lancerer lokale App Store sider<\/h4>\n

Den nye funktionalitet g\u00f8r det muligt at have op til 5 Google Play varianter, der er m\u00e5lrettet specifikke sprog i specifikke lande. Dette forbedrer mulighederne for lokalisering og optimering af keywords og beskrivelser til hvert enkelt markeds s\u00f8geadf\u00e6rd og eftersp\u00f8rgsel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vi har samlet en liste af vigtige \u00e6ndringer der har indflydelse p\u00e5 jeres App Store Optimering (ASO) for Google Play og iOS. Integrering af disse \u00e6ndringer kan give jeres app en konkurrencem\u00e6ssig fordel i jeres\u00a0 ASO strategi og markedsf\u00f8ring. 2019 Updates to iOS En ny metric iOS App Deletions kan nu findes i App Store…<\/p>\n","protected":false},"author":3,"featured_media":7852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[203,358,91],"tags":[359,360,361],"class_list":["post-7868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-store-optimering","category-app-store-search-ads-ios-da-2","category-mobil-analyse","tag-apple-watch-da","tag-apple-watch-store-da","tag-deletions-metric-da"],"yoast_head":"\nEssentielle iOS 13 og Google Play nyheder - Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mobtimizers.com\/da\/mobil-analyse\/essential-ios-13-and-google-play-updates\/?lang=da\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essentielle iOS 13 og Google Play nyheder - Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi\" \/>\n<meta property=\"og:description\" content=\"Vi har samlet en liste af vigtige \u00e6ndringer der har indflydelse p\u00e5 jeres App Store Optimering (ASO) for Google Play og iOS. Integrering af disse \u00e6ndringer kan give jeres app en konkurrencem\u00e6ssig fordel i jeres\u00a0 ASO strategi og markedsf\u00f8ring. 2019 Updates to iOS En ny metric iOS App Deletions kan nu findes i App Store...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mobtimizers.com\/mobil-analyse\/essential-ios-13-and-google-play-updates\/?lang=da\" \/>\n<meta property=\"og:site_name\" content=\"Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mobtimizers\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-29T15:36:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-17T21:32:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mobtimizers.com\/wp-content\/uploads\/2019\/07\/iOS-13-ASO-Essential-Google-Update.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Peter Godtfredsen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobtimizers\" \/>\n<meta name=\"twitter:site\" content=\"@Mobtimizers\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Godtfredsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/mobil-analyse\\\/essential-ios-13-and-google-play-updates\\\/?lang=da#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/mobil-analyse\\\/essential-ios-13-and-google-play-updates\\\/?lang=da\"},\"author\":{\"name\":\"Peter Godtfredsen\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#\\\/schema\\\/person\\\/8bf3f662da67b0f395a55e52234989d6\"},\"headline\":\"Essentielle iOS 13 og Google Play nyheder\",\"datePublished\":\"2019-07-29T15:36:02+00:00\",\"dateModified\":\"2019-10-17T21:32:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/mobil-analyse\\\/essential-ios-13-and-google-play-updates\\\/?lang=da\"},\"wordCount\":654,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/mobil-analyse\\\/essential-ios-13-and-google-play-updates\\\/?lang=da#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ehb6wi3jtor.exactdn.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/iOS-13-ASO-Essential-Google-Update.jpg?strip=all\",\"keywords\":[\"Apple Watch\",\"Apple Watch Store\",\"Deletions Metric\"],\"articleSection\":[\"App Store Optimering (ASO)\",\"App Store Search Ads (iOS)\",\"Mobil Analyse\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mobtimizers.com\\\/mobil-analyse\\\/essential-ios-13-and-google-play-updates\\\/?lang=da#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/mobil-analyse\\\/essential-ios-13-and-google-play-updates\\\/?lang=da\",\"url\":\"https:\\\/\\\/mobtimizers.com\\\/mobil-analyse\\\/essential-ios-13-and-google-play-updates\\\/?lang=da\",\"name\":\"Essentielle iOS 13 og Google Play nyheder - 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