{"id":5932,"date":"2016-08-14T13:32:49","date_gmt":"2016-08-14T11:32:49","guid":{"rendered":"http:\/\/mobtimizers.com\/?p=5932"},"modified":"2019-02-11T15:44:28","modified_gmt":"2019-02-11T14:44:28","slug":"nyt-ios-10-saadan-bliver-apple-app-store-search-ads-relevant-jeres-apps","status":"publish","type":"post","link":"https:\/\/mobtimizers.com\/da\/app-markedsforing\/nyt-ios-10-saadan-bliver-apple-app-store-search-ads-relevant-jeres-apps\/","title":{"rendered":"Nyt i iOS 10: S\u00e5dan bliver Apple App Store Search Ads relevant for jeres apps"},"content":{"rendered":"

Apples nye Search Ad format bliver pt. BETA testet i USA. Apple App Store Search Ads lanceres efter planen i USA i efter\u00e5ret 2016 og i Danmark i starten af 2017. Men det nye tiltag bliver det nu nemmere at markedsf\u00f8re apps i Apple App Store.<\/p>\n

Det er gode nyheder for jer, som allerede arbejder strategisk med App Store Optimering (ASO) og som allerede overvejer eller arbejder m\u00e5lrettet med app marketing – men som ikke \u00f8nsker at dr\u00e6ne jeres markedsf\u00f8ringsbudget. <\/span><\/p>\n

Update – 14. oktober 2016: Vi administrerer, konfigurerer og optimerer pt. Search Ads for kunder i den amerikanske App Store \u2013 iOS. L\u00e6s vores case som f\u00f8rte til en ROI p\u00e5 200% her<\/a>.<\/span><\/p>\n

<\/b>Search Ads – et godt supplement til ASO<\/b><\/h3>\n

I dag er ASO fortsat den mest \u00f8konomiske m\u00e5de at generere downloads p\u00e5. Det nye Search Ads format er en k\u00e6rkommen tilf\u00f8jelse til App Store Optimering, hvor det kr\u00e6ver l\u00f8bende optimering \u00a0at opn\u00e5 top rankings via organisk trafik. Men i takt med, at betalt s\u00f8gning bliver mere udbredt vurderer vi, at optimering af screenshots, ikoner og app beskrivelser bliver endnu vigtigere end f\u00f8r.\u00a0<\/span><\/p>\n

Bliv fundet i m\u00e6ngden<\/b><\/h3>\n

Med mere en 2,2 millioner apps i Apple App Store er mange begyndt at bruge App Store Optimering (ASO) som et vigtigt f\u00f8rste tiltag, n\u00e5r de skal markedsf\u00f8re deres app. Dette m\u00e6rker vi i h\u00f8j grad i Mobtimizers med en stigende interesse for vores ASO ydelser. I dag er ASO blevet et n\u00f8dvendigt v\u00e6rkt\u00f8j for apps som \u00f8nsker at blive fundet af forbrugerne i App Store. Google, Facebook og andre akt\u00f8rer tilbyder allerede l\u00f8sninger, som fremmer downloads med betalt annoncering. Nu melder Apple sig ogs\u00e5 p\u00e5 banen. <\/span>
\n<\/span>
\n<\/span>I dag bliver 65 % af alle apps i Apple App Store fundet via s\u00f8gninger. Og nu introducerer Apple den nye service, da det i stigende grad bliver sv\u00e6rere at blive fundet – i App Store.<\/span><\/p>\n<\/div><\/div>

\"Apple-App-Store-Search-Ads-danmark-kampagne-agency-da-dk\"<\/div><\/div>

Hvordan virker Apple App Store Search Ads? <\/b><\/h3>\n

Blandt de vigtigste features i iOS 10 opdateringen er alts\u00e5 de s\u00e5kaldte \u2018betalte s\u00f8gninger.\u2019 Det bliver nu muligt at betale for at f\u00e5 apps fremh\u00e6vet \u00f8verst i s\u00f8geresultaterne i Apple App Store baseret p\u00e5 de s\u00f8geord man annoncerer p\u00e5. I praksis betyder det, at hvis man s\u00f8ger p\u00e5 fx \u2018leget\u00f8j\u2019 eller \u2018Lego\u2019 i App Store – s\u00e5 vil en leget\u00f8jsk\u00e6de kunne have k\u00f8bt muligheden for at figurere \u00f8verst i en s\u00e5dan s\u00f8gning – mere eller mindre som det virker med Google Adwords i dag.<\/p>\n

Search Ads kan kun bruges af apps der kan hentes i Apples App Store – og med indhold som er relateret til app beskrivelsen. Det sker for at sikre, at man kun kan annoncere produkter, som findes i App Store. Search Ads bliver solgt via et auktionssystem, hvor der hverken er minimumspriser eller mulighed for eksklusivaftaler, s\u00e5 alle apps har lige vilk\u00e5r. Det bliver ogs\u00e5 kun muligt at f\u00e5 fremh\u00e6vet en app af gangen. Den vil kunne identificeres via den lysebl\u00e5 baggrund, der markerer den som en annonce. App-udviklere vil ikke f\u00e5 adgang til oplysninger om hvem det er, der ser p\u00e5 annoncerne og brugere under 13 \u00e5r vil ikke blive eksponeret for reklamer.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Kontakt MOBTIMIZERS for hj\u00e6lp til at administrere, konfigurere og optimere jeres Search Ads<\/h2><\/div>
Kontakt os<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Search Ads – annoncering i praksis<\/b><\/h3>\n

Apple auktions-systemet virker p\u00e5 n\u00e6sten samme m\u00e5de som vi kender det fra Google Adwords ved hj\u00e6lp af Apples eget iAd network. Som afsender vil man ikke skulle betale med mindre brugerne klikker p\u00e5 annoncen. Apple lover samtidig at brugerne kun vil blive vist annoncer, som er relevante ift. deres s\u00f8gninger – og man vil ikke dele brugernes data med app udviklerne. Dette er med andre ord en service, som f\u00f8rst og fremmest tilgodeser brugerne, der hele tiden tilbydes den mest relevante app for deres s\u00f8gning.<\/p>\n

Forbedrede muligheder for at appen bliver fundet med Search Ads<\/b>
\n<\/b><\/h3>\n

Overordnet set er dette rigtig gode nyheder for jer, som \u00f8nsker at forbedre jeres muligheder for at blive fundet i App Store. Is\u00e6r jer som oplever tung konkurrence fra tilsvarende apps eller som har apps der er mere \u201cniche\u201d eller sv\u00e6rere at finde. Alt i alt forventer vi, at Search Ads vil f\u00f8re til bedre indsigter i forbindelse med s\u00f8gninger og en bedre forst\u00e5else af brugerinteraktion.<\/p>\n


\n<\/b>Update – November 2016: Vi har nu testet App Store Search Ads<\/a> og konkluderer, at de virker ift. at \u00f8ge b\u00e5de synlighed og rankings.
\n
\n<\/b>T\u00f8v ikke med at kontakte os<\/a>, hvis du \u00f8nsker at h\u00f8re mere om de nye muligheder for app marketing og ASO ved hj\u00e6lp af Search Ads.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Apples nye Search Ad format bliver pt. BETA testet i USA. Apple App Store Search Ads lanceres efter planen i USA i efter\u00e5ret 2016 og i Danmark i starten af 2017. Men det nye tiltag bliver det nu nemmere at markedsf\u00f8re apps i Apple App Store. Det er gode nyheder for jer, som allerede arbejder...","protected":false},"author":3,"featured_media":5959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,203,230,358],"tags":[36,99],"class_list":["post-5932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-markedsforing","category-app-store-optimering","category-app-store-search-ads-ios-da","category-app-store-search-ads-ios-da-2","tag-aso","tag-aso-2"],"yoast_head":"\nNyt i iOS 10: S\u00e5dan bliver Apple App Store Search Ads relevant for jeres apps - Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi<\/title>\n<meta name=\"description\" content=\"Apple App Store Search Ads er allerede lanceret i USA, og lanceres p\u00e5 det danske marked i starten af 2017. 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