{"id":5488,"date":"2017-01-24T13:56:31","date_gmt":"2017-01-24T12:56:31","guid":{"rendered":"http:\/\/mobtimizers.com\/?p=5488"},"modified":"2017-01-24T13:57:11","modified_gmt":"2017-01-24T12:57:11","slug":"taenk-mobil-strategi-ind-i-din-forretningsstrategi-det-betaler-sig","status":"publish","type":"post","link":"https:\/\/mobtimizers.com\/da\/uncategorized-da\/taenk-mobil-strategi-ind-i-din-forretningsstrategi-det-betaler-sig\/","title":{"rendered":"T\u00e6nk \u2018mobile first\u2019 ind i din forretningsstrategi – det betaler sig"},"content":{"rendered":"

Det er tid til at justere jeres mobil strategi. I de sidste m\u00e5neder af 2016 overhalede internetforbruget p\u00e5 mobil desktop-forbruget. Og allerede her f\u00e5 uger inde i 2017 viser nye tal<\/a>, at vi bruger 2 ud af 3 af vores medie-minutter mobilt. S\u00e5 hvis ikke I allerede er i gang, s\u00e5 er det nu at I – der\u00a0arbejder med digitale medier, produkter og services – b\u00f8r tage jeres mobil strategi op til revision.<\/p>\n

Forbrugernes opm\u00e6rksomhed fanges i micro-moments – alle de sm\u00e5, daglige interaktioner som vi hver dag har p\u00e5 mobilen som det absolutte centrum. S\u00e5 det er nu, at I skal bruge tid p\u00e5 at analysere og udvikle p\u00e5 jeres digitale k\u00f8replaner med mobilen i centrum. Som et strategisk tr\u00e6k er det vigtigt at justere p\u00e5 strategi og markedsf\u00f8ringsbudgetter. Byg mobile oplevelser som er centreret om forbrugerne baseret p\u00e5 data, marketingstrategier og indsaml indsigter via data p\u00e5 tv\u00e6rs af alle de digitale kanaler.<\/p>\n

Mestr den mobile kommunikation – og s\u00e6lg mere<\/h3>\n

Mobil som forretningsomr\u00e5de er stadig s\u00e5 nyt for mange, at de fleste virksomheder ikke helt er med p\u00e5, hvad der skal til for at holde fast i kunderne. Mobilt web vokser, men apps vokser endnu hurtigere – og st\u00e5r i dag for 80-90 % af forbrugernes mobile tidsforbrug. Udviklingen g\u00e5r samtidig i retning af, at forbrugerne \u00f8nsker at kunne k\u00f8be mere igennem apps og p\u00e5 mobilen. Virksomheder, der mestrer den mobile og personlige kommunikation, s\u00e6lger simpelthen mere.<\/p>\n

I vores arbejde med ledende brands – b\u00e5de herhjemme og internationalt – m\u00f8der vi virksomheder, som bruger millioner af kroner p\u00e5 udvikling af apps og mobile sites. Men de allokerer ofte ikke budget nok til marketing, optimering og engagement p\u00e5 de mobile kanaler. Og mange k\u00e6mper med at skabe forretning p\u00e5 deres investering. En gennemsnitlig virksomhed bruger nu i omegnen af 5% af det totale marketingbudget p\u00e5 mobil. Og det er ikke nok sammenhold med tidsforbruget og mobilens betydning i dag.<\/p>\n

Samarbejd med st\u00e6rke kompetencer inden for mobil strategi<\/h3>\n

F\u00f8rste skridt er derfor at f\u00e5 afd\u00e6kket jeres behov og situation. Team op med de rette partnere, som har styr p\u00e5 mobile teknologier og best practices. Ofte er det ikke n\u00f8dvendigt at vende jeres virksomhed p\u00e5 hovedet bare fordi I skifter fokus. Med analyse, indsigt i m\u00e5lgruppen og sm\u00e5 tilpasninger af jeres produkt kan I komme langt.<\/p>\n

The Mobile Marketing Association offentliggjorde i oktober 2016 deres nyeste SMoX Study. Her unders\u00f8gte de netop, hvilken rolle mobil spiller i markedsf\u00f8ring. Konklusionen er bl.a.\u00a0at mobil kan drive salg bedre end andre kanaler. Det optimale mobilbudget b\u00f8r derfor ligge p\u00e5 15 % af et totalt kampagnebudget. I det konkrete studie bidrog et \u00f8get mobilbudget i \u00f8vrigt til en 9 % stigning i indtjening.<\/p>\n

Der ligger med andre ord et enormt potentiale ved at t\u00e6nke \u201cmobil first\u201d. Kom i gang. Og t\u00f8v ikke med at r\u00e6kke ud<\/a>, hvis I oplever udfordringer eller synes det er en uoverskuelig proces.<\/p>\n

L\u00e6s ogs\u00e5 vores indl\u00e6g om Mobile First (NB! p\u00e5 engelsk) hos Marketcommunity.dk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Det er tid til at justere jeres mobil strategi. I de sidste m\u00e5neder af 2016 overhalede internetforbruget p\u00e5 mobil desktop-forbruget. Og allerede her f\u00e5 uger inde i 2017 viser nye tal, at vi bruger 2 ud af 3 af vores medie-minutter mobilt. S\u00e5 hvis ikke I allerede er i gang, s\u00e5 er det nu at…<\/p>\n","protected":false},"author":10,"featured_media":4209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,90,115,93,84],"tags":[177,113,123,201,158,142,146,166],"class_list":["post-5488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-markedsforing","category-app-strategi","category-mobil-markedsforing","category-mobil-strategi","category-uncategorized-da","tag-app","tag-app-markedsforing","tag-app-markedsfoering-da","tag-app-strategi","tag-app-vs-website","tag-mobil-budget","tag-mobil-strategi","tag-mobilstrategi"],"yoast_head":"\nt\u00e6nk mobil strategi ind i din forretningsstrategi - det betaler sig<\/title>\n<meta name=\"description\" content=\"Mobil strategi er n\u00f8dvendig, n\u00e5r man t\u00e6nker mobil first. 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