{"id":4643,"date":"2016-08-14T20:34:14","date_gmt":"2016-08-14T18:34:14","guid":{"rendered":"http:\/\/mobtimizers.com\/?p=4643"},"modified":"2016-10-28T22:35:18","modified_gmt":"2016-10-28T20:35:18","slug":"saadan-bliver-apple-app-store-annoncering-paa-soegeord-relevant-din-app","status":"publish","type":"post","link":"https:\/\/mobtimizers.com\/da\/app-markedsforing\/saadan-bliver-apple-app-store-annoncering-paa-soegeord-relevant-din-app\/","title":{"rendered":"S\u00e5dan bliver Apple App Store annoncering p\u00e5 s\u00f8geord relevant for din app"},"content":{"rendered":"<h6><b>Apple \u00e5bner op for nye muligheder for <\/b><b>markedsf\u00f8ring af apps<\/b><b> p\u00e5 specifikke s\u00f8geord i App Store med iOS 10, som kommer til efter\u00e5ret. Dette er en l\u00e6nge ventet nyhed for virksomheder, der allerede arbejder strategisk med App Store optimering (ASO), og som har afsat budget til <\/b><b>app markedsf\u00f8ring<\/b><b> \u2013 men som ikke \u00f8nsker at dr\u00e6ne markedsf\u00f8ringsbudgettet.<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">I dag er <\/span><a href=\"http:\/\/mobtimizers.com\/category\/app-store-optimization\/\"><span style=\"font-weight: 400;\">App Store optimering<\/span><\/a><span style=\"font-weight: 400;\"> (ASO) fortsat en af de mest effektive metoder, til at drive downloads og fastholde brugere. Den nye Search Ad funktion bliver et godt supplement \u00a0til arbejdet med s\u00f8geord og s\u00f8geordsoptimering, hvor det er sv\u00e6rt at f\u00e5 organiske topplaceringer i App Store. N\u00e5r det nye annonceformat med tiden bliver mere udbredt, vurderer vi, at det bliver endnu vigtigere at sikre balancen og sammenh\u00e6ng mellem annoncen og app store beskrivelse, screenshots osv. end f\u00f8r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Med mere end 1,5 millioner apps tilg\u00e6ngelig i Apples App Store er virksomheder, som allerede arbejder strategisk med deres apps benytter App Store Optimering (ASO) som et vigtigt element i deres app markedsf\u00f8ring. Dette er noget vi hos Mobtimizers gennem l\u00e6ngere tid har oplevet med en \u00f8get interesse for vores ydelser. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I dag er ASO i langt h\u00f8jere grad end tidligere blevet et v\u00e6rkt\u00f8j, som app-udviklere og virksomheder bruger for at kunne blive fundet i de forskellige app stores. Hvor Google, Facebook og andre allerede tilbyder l\u00f8sninger, som kan \u00f8ge m\u00e6ngden af downloads, kommer Apple nu ogs\u00e5 p\u00e5 banen med deres l\u00f8sning til alle, som \u00f8nsker at styrke deres online tilstedev\u00e6relse yderligere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I dag findes 65% af alle apps i Apples App Store via s\u00f8gefunktionen og den bliver stadig sv\u00e6rere at navigere i p\u00e5 grund af sin volumen. Derfor arbejder Apple nu m\u00e5lrettet for at forbedre s\u00f8gningerne i App Store.<\/span><\/p>\n<figure id=\"attachment_4644\" aria-describedby=\"caption-attachment-4644\" style=\"width: 2400px\" class=\"wp-caption alignleft\"><a ref=\"magnificPopup\" href=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2016\/08\/Apple-App-Store-Search-Ads-ASO-Dansk.jpg?strip=all&w=2560\"><img decoding=\"async\" class=\"size-full wp-image-4644\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2016\/08\/Apple-App-Store-Search-Ads-ASO-Dansk.jpg?strip=all\" alt=\"Apple App Store Annoncering med Search (iOS 10), ASO Search optimization SEO\" width=\"2400\" height=\"1000\" srcset=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2016\/08\/Apple-App-Store-Search-Ads-ASO-Dansk.jpg?strip=all 2400w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2016\/08\/Apple-App-Store-Search-Ads-ASO-Dansk-300x125.jpg?strip=all 300w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2016\/08\/Apple-App-Store-Search-Ads-ASO-Dansk-768x320.jpg?strip=all 768w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2016\/08\/Apple-App-Store-Search-Ads-ASO-Dansk-1024x427.jpg?strip=all 1024w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2016\/08\/Apple-App-Store-Search-Ads-ASO-Dansk-600x250.jpg?strip=all 600w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2016\/08\/Apple-App-Store-Search-Ads-ASO-Dansk.jpg?strip=all&amp;w=240 240w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2016\/08\/Apple-App-Store-Search-Ads-ASO-Dansk.jpg?strip=all&amp;w=480 480w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2016\/08\/Apple-App-Store-Search-Ads-ASO-Dansk.jpg?strip=all&amp;w=960 960w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2016\/08\/Apple-App-Store-Search-Ads-ASO-Dansk.jpg?strip=all&amp;w=1200 1200w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2016\/08\/Apple-App-Store-Search-Ads-ASO-Dansk.jpg?strip=all&amp;w=1440 1440w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2016\/08\/Apple-App-Store-Search-Ads-ASO-Dansk.jpg?strip=all&amp;w=1680 1680w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2016\/08\/Apple-App-Store-Search-Ads-ASO-Dansk.jpg?strip=all&amp;w=1920 1920w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2016\/08\/Apple-App-Store-Search-Ads-ASO-Dansk.jpg?strip=all&amp;w=2160 2160w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><figcaption id=\"caption-attachment-4644\" class=\"wp-caption-text\">Eksempler p\u00e5 App Store annoncering p\u00e5 iOS 10.<\/figcaption><\/figure>\n<h3><b>Hvordan virker Apple App Store annoncering?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Blandt de mest ventede funktioner i iOS 10 er de s\u00e5kaldte \u2019betalte s\u00f8gninger\u2019, som g\u00f8r det muligt for virksomheder at betale for at f\u00e5 deres apps \u00f8verst i s\u00f8geresultaterne i Apple App Store &#8211; mere eller mindre baseret p\u00e5 deres s\u00f8geord. I praksis betyder det, at hvis man fx s\u00f8ger efter &#8216;leget\u00f8j&#8217; eller &#8216;Lego&#8217; i App Store, kan en leget\u00f8jsk\u00e6de have k\u00f8bt muligheden for at f\u00e5 deres specifikke app vist \u00f8verst i s\u00f8geresultaterne \u2013 helt svarende til, hvordan Google Adwords fungerer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I praksis vil denne fremtr\u00e6dende annonceplads kun blive tilbudt til apps, som er tilg\u00e6ngelige via Apples App Store og som har indhold, der er relateret til appens beskrivelse. Det er for at sikre, at annoncerne er for de produkter, der rent faktisk er til r\u00e5dighed i App Store. Annoncerne vil blive solgt via et auktionssystem uden minimumsbel\u00f8b s\u00e5 mindre apps kan opn\u00e5 synlighed. Kun \u00e9n annonce vil blive vist \u00a0og vil kunne identificeres som en Search Ad med en lysebl\u00e5 annonce mark\u00f8r. Udviklere vil ikke kunne modtage oplysninger eller data p\u00e5 specifikke brugere, der interagerer med annoncer og brugere under 13 \u00e5r vil ikke se annoncerne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For marketingfolk stiller Apple et auktionssystem til r\u00e5dighed, som vi kender det fra Google Adwords, hvor man l\u00e5ner teknologi fra Apples iAd netv\u00e6rk. Udviklere vil ikke blive afkr\u00e6vet betaling med mindre brugerne klikker p\u00e5 annoncen. P\u00e5 brugersiden lover Apple at de annoncer, som bliver vist er relevante for brugerens s\u00f8gning og de vil ikke skabe profiler p\u00e5 baggrund af brugerne s\u00f8geadf\u00e6rd eller dele brugerdata med udviklere.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><b>Optimerer muligheder for at blive fundet med Apple App Store annoncering<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Overordnet set er muligheden for Search Ads gode nyheder for virksomheder, som \u00f8nsker at teste og forbedre deres synlighed is\u00e6r de virksomheder, som konkurrerer p\u00e5 det samme omr\u00e5de \u2013 eller virksomheder, som har meget specifikke apps, eller apps som ikke er s\u00e5 nemme at finde. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hvis du er interesseret i at h\u00f8re mere om de nye muligheder inden for app markedsf\u00f8ring, om hvordan vi kan hj\u00e6lpe med <\/span><span style=\"font-weight: 400;\">markedsf\u00f8ring af din app<\/span><span style=\"font-weight: 400;\">, og om ASO, s\u00e5 t\u00f8v ikke med at <a href=\"http:\/\/mobtimizers.com\/kontakt-os-for-app-og-mobil-optimering\/?lang=da\">kontakte os<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple \u00e5bner op for nye muligheder for markedsf\u00f8ring af apps p\u00e5 specifikke s\u00f8geord i App Store med iOS 10, som kommer til efter\u00e5ret. Dette er en l\u00e6nge ventet nyhed for virksomheder, der allerede arbejder strategisk med App Store optimering (ASO), og som har afsat budget til app markedsf\u00f8ring \u2013 men som ikke \u00f8nsker at dr\u00e6ne&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,203,230],"tags":[218,219,222,221,220],"class_list":["post-4643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-markedsforing","category-app-store-optimering","category-app-store-search-ads-ios-da","tag-app-store-annoncering","tag-app-store-search","tag-app-store-search-annoncering","tag-ios","tag-ios-10"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u00e5dan bliver Apple App Store annoncering p\u00e5 s\u00f8geord relevant for din app - Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mobtimizers.com\/da\/app-markedsforing\/saadan-bliver-apple-app-store-annoncering-paa-soegeord-relevant-din-app\/?lang=da\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e5dan bliver Apple App Store annoncering p\u00e5 s\u00f8geord relevant for din app - Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi\" \/>\n<meta property=\"og:description\" content=\"Apple \u00e5bner op for nye muligheder for markedsf\u00f8ring af apps p\u00e5 specifikke s\u00f8geord i App Store med iOS 10, som kommer til efter\u00e5ret. Dette er en l\u00e6nge ventet nyhed for virksomheder, der allerede arbejder strategisk med App Store optimering (ASO), og som har afsat budget til app markedsf\u00f8ring \u2013 men som ikke \u00f8nsker at dr\u00e6ne...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mobtimizers.com\/app-markedsforing\/saadan-bliver-apple-app-store-annoncering-paa-soegeord-relevant-din-app\/?lang=da\" \/>\n<meta property=\"og:site_name\" content=\"Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mobtimizers\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-14T18:34:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-28T20:35:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mobtimizers.com\/wp-content\/uploads\/2016\/08\/Sadan-bliver-Apple-App-Store-annoncering-pa-sogeord-relevant-for-din-app-ASO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Peter Godtfredsen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobtimizers\" \/>\n<meta name=\"twitter:site\" content=\"@Mobtimizers\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Godtfredsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-markedsforing\\\/saadan-bliver-apple-app-store-annoncering-paa-soegeord-relevant-din-app\\\/?lang=da#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-markedsforing\\\/saadan-bliver-apple-app-store-annoncering-paa-soegeord-relevant-din-app\\\/?lang=da\"},\"author\":{\"name\":\"Peter Godtfredsen\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#\\\/schema\\\/person\\\/8bf3f662da67b0f395a55e52234989d6\"},\"headline\":\"S\u00e5dan bliver Apple App Store annoncering p\u00e5 s\u00f8geord relevant for din app\",\"datePublished\":\"2016-08-14T18:34:14+00:00\",\"dateModified\":\"2016-10-28T20:35:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-markedsforing\\\/saadan-bliver-apple-app-store-annoncering-paa-soegeord-relevant-din-app\\\/?lang=da\"},\"wordCount\":712,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-markedsforing\\\/saadan-bliver-apple-app-store-annoncering-paa-soegeord-relevant-din-app\\\/?lang=da#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ehb6wi3jtor.exactdn.com\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/Sadan-bliver-Apple-App-Store-annoncering-pa-sogeord-relevant-for-din-app-ASO.jpg?strip=all\",\"keywords\":[\"App Store Annoncering\",\"App Store Search\",\"App Store Search Annoncering\",\"iOS\",\"iOS 10\"],\"articleSection\":[\"App Markedsf\u00f8ring\",\"App Store Optimering (ASO)\",\"App Store Search Ads (iOS)\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mobtimizers.com\\\/app-markedsforing\\\/saadan-bliver-apple-app-store-annoncering-paa-soegeord-relevant-din-app\\\/?lang=da#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-markedsforing\\\/saadan-bliver-apple-app-store-annoncering-paa-soegeord-relevant-din-app\\\/?lang=da\",\"url\":\"https:\\\/\\\/mobtimizers.com\\\/app-markedsforing\\\/saadan-bliver-apple-app-store-annoncering-paa-soegeord-relevant-din-app\\\/?lang=da\",\"name\":\"S\u00e5dan bliver Apple App Store annoncering p\u00e5 s\u00f8geord relevant for din app - 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