{"id":4104,"date":"2015-06-17T14:32:37","date_gmt":"2015-06-17T12:32:37","guid":{"rendered":"http:\/\/mobtimizers.com\/?p=4104"},"modified":"2015-10-23T09:16:33","modified_gmt":"2015-10-23T07:16:33","slug":"god-mobil-strategi-44-nye-forretningsmodeller-og-innovation","status":"publish","type":"post","link":"https:\/\/mobtimizers.com\/da\/app-strategi\/god-mobil-strategi-44-nye-forretningsmodeller-og-innovation\/","title":{"rendered":"God mobil strategi (4\/4): Nye forretningsmodeller og innovation"},"content":{"rendered":"

Undg\u00e5 de frygtede disruptions<\/i> med en god og effektiv mobil strategi.<\/h2>\n

Hvem vil ikke v\u00e6re (mindst) lige s\u00e5 innovativ som Uber, Netflix og Airbnb? Tre oplagte eksempler p\u00e5 virksomheder som pludselig tr\u00e5dte ind p\u00e5 et etableret marked og n\u00e6sten lagde det ned p\u00e5 meget kort tid.<\/p>\n

De traditionelle taxaselskaber, Blockbuster og hotellerne kunne med en god mobil strategi m\u00e5ske have undg\u00e5et tsunamien, som truede dem p\u00e5 deres overlevelse \u2013 og for Blockbusters vedkommende: druknede dem helt. En god mobil strategi kan sammen med \u00f8get brandv\u00e6rdi, salg og besparelser f\u00f8re til nye forretningsmodeller og innovation \u2013 en n\u00f8dvendighed, hvis I vil overleve i den digitale tidsalder.<\/p>\n

Blogindl\u00e6gget er 4. og sidste del i vores serie om, hvordan god mobil strategi kan styrke jeres brand<\/a>, \u00f8ge jeres salg<\/a>\u00a0og Sikr besparelser med mobile<\/a>.<\/p>\n

Hvordan sikrer I jer mod det ukendte?<\/b><\/h3>\n

Vi lever i en tid, hvor den teknologiske udvikling g\u00e5r s\u00e5 hurtigt, at vores adf\u00e6rd i mange dagligdags-situationer effektivt skifter fra \u00e5r til \u00e5r. Det er i sandhed en opbrydningstid, der giver etablerede (l\u00e6s aldrende) virksomheder store udfordringer \u2013 for hvordan skal I nogensinde kunne f\u00f8lge med? Og hvordan overlever I de sm\u00e5 agile opstartsvirksomheder, og de disruptions<\/i> de skaber?<\/p>\n

Det kr\u00e6ver forandringsvillighed, hurtighed og timing at komme f\u00f8rst med de mobile l\u00f8sninger, der vil \u00e6ndre hverdagen for jeres m\u00e5lgruppe til det bedre. Og det kr\u00e6ver indsigt i b\u00e5de m\u00e5lgruppens behov og konkurrent-landskabet \u2013 ogs\u00e5 det, der er skjult i sm\u00e5 garager.<\/p>\n

N\u00e5r I arbejder jer grundigt igennem jeres mobil strategi, kommer I netop omkring de omr\u00e5der, og dermed har I de bedste chancer for at opdage spirende tendenser, opbrud i kundeadf\u00e6rd og truende start-ups. Og de bedste chancer for ikke at ende p\u00e5 teknologiens m\u00f8dding.<\/p>\n

Vi kan varmt anbefale jer at udfordre jeres egen business model med “The Business Model Canvas”. “L\u00e6rredet” g\u00f8r det nemt at skitsere og teste holdbarheden af nye forretningsmodeller hurtigt. Det kan give jer et dybt indblik i eventuelle konsekvenser af en \u00e6ndring i jeres nuv\u00e6rende business model.<\/p>\n

The Business Model Canvas<\/b><\/h3>\n

\u2018Business Model Canvas\u2019 (BMC) er udviklet af Alexander Osterwalder og er en metode til at beskrive og udvikle forretningsmodeller for b\u00e5de start ups og etablerede virksomheder. Den best\u00e5r af 10 \u2018byggesten\u2019 og er helt enkel at bruge.<\/p>\n

Er det nyt for jer at kortl\u00e6gge jeres forretningsmodel, er vores bedste r\u00e5d: arbejd \u2013 og arbejd hurtigt. Undg\u00e5 for mange detaljer, men tegn de store linjer. Lav flere versioner, opdater dem, men smid dem aldrig ud. Jo flere id\u00e9er, jo st\u00f8rre chance for succes.<\/p>\n

I f\u00e5r st\u00f8rst succes med BMC-metoden, hvis I har erfaring med selv at skabe og\/eller analysere forretningsmodeller. Derfor: Tr\u00e6n jeres analytiske evner s\u00e5 ofte som muligt ved at kortl\u00e6gge succesrige virksomheder \u2013 og dem med mindre succes.<\/p>\n

F\u00f8jer I Lean Startup-ideologien til den endelige opskrift, er chancen for succes endnu bedre. Forts\u00e6t med at udvikle jeres Business Model Canvas ved at teste jeres hypotese. G\u00f8r I ikke det, f\u00e5r I aldrig bevist, om den holder eller ej.<\/p>\n

I kan l\u00e6se mere om Business Model Canvas her.<\/a><\/p>\n

\"Business<\/a><\/p>\n

 <\/p>\n

Teknologien inden for mobile<\/i> udvikler sig s\u00e5 hurtigt, at I j\u00e6vnligt skal udfordre jeres egen forretningsmodel for at undg\u00e5 at miste markedsandele og blive l\u00f8bet over ende af nye forretningsmodeller.<\/p>\n

Uber er det oplagte eksempel p\u00e5 en forretningsmodel, som lagde en etableret branche ned p\u00e5 kort tid, nemlig taxabranchen i New York City.<\/p>\n

Uber<\/b><\/h3>\n

Det app-baserede Uber er et godt eksempel p\u00e5 en innovativ virksomhed. En lille start-up med en h\u00e5ndfuld app-udviklere og en sk\u00e6v forretningsid\u00e9 lykkedes p\u00e5 et par \u00e5r at tage en stor bid af det etablerede taxa-marked i flere vestlige lande. De skabte en disruption <\/i>i det eksisterende marked, og som resultat er priserne p\u00e5 taxi i New York City fx faldet 30% \u2013 noget der m\u00e5 g\u00f8re ondt p\u00e5 b\u00e5de selskaber og chauff\u00f8rer.<\/p>\n

\"Uber<\/a><\/p>\n

Airbnb<\/b><\/h3>\n

Et andet godt eksempel er firmaet Airbnb, der p\u00e5 rekordtid har revolutioneret hotelbranchen. Siden firmaet blev grundlagt i \u00e5r 2008, har det spredt sig til mere end 34.000 byer verden over, og indtil videre har over 25 millioner mennesker benyttet sig af servicen<\/a>. Det er ikke sv\u00e6rt at se, hvorfor den etablerede hotelbranche er kommet under pres.<\/p>\n

Netflix<\/b><\/h3>\n

Et tredje eksempel er historien om streaming-tjenesten Netflix, der fik mastodonten Blockbuster til at kollapse. Ved at \u00e6ndre selve m\u00e5den man lejede film p\u00e5, skabte Netflix en disruption<\/i>, som Blockbuster ikke form\u00e5ede at tilpasse sig.<\/p>\n

Blockbuster overs\u00e5 den mulighed, der l\u00e5 i at leje film ud online, og gik fra n\u00e6rmest at have monopol p\u00e5 filmudlejning til i 2010 at g\u00e5 konkurs<\/a>. Ironisk taget i betragtning af, at Netflix ti \u00e5r forinden havde tilbudt Blockbuster et samarbejde om online filmudlejning, men var blevet afvist.<\/p>\n

\"Netflix<\/a><\/p>\n

Kan jeres strategi klare en disruption<\/i>?<\/strong><\/h3>\n

Det var den sidste artikel i vores serie om, hvilke m\u00e5l en god mobil strategi har, og hvordan den styrker jeres virksomhed.<\/p>\n

Alle artiklerne i serien indg\u00e5r ogs\u00e5 i vores nye guide \u201cRoadmap til jeres mobilstrategi \u2013 en guide til mobil succes i 2015\u201d, hvor vi viser de mange muligheder, der opst\u00e5r for virksomheder, der satser p\u00e5 mobile<\/i>.<\/p>\n

De 32 sider er fyldt med inspirerende analyser af, hvordan virksomheder og organisationer har f\u00e5et succes med mobile <\/i>\u2013 sp\u00e6ndende fra kommuner til flyselskaber og fitness-apps. I guiden pr\u00e6senterer vi ogs\u00e5 en r\u00e6kke vigtige overvejelser, I kan g\u00f8re jer, for at fuldende jeres mobil strategi og f\u00e5 succes med den. Guiden er gratis og kan downloades her<\/a>.<\/p>\n

\"Mobilstrategi:<\/a><\/p>\n

Vil I finde ud af, hvordan I fremtidssikrer jeres firma og opn\u00e5r succes med mobile<\/i>? Kontakt os endelig, og f\u00e5 et gratis form\u00f8de. Vi gl\u00e6der os til at h\u00f8re fra jer.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Undg\u00e5 de frygtede disruptions med en god og effektiv mobil strategi. Hvem vil ikke v\u00e6re (mindst) lige s\u00e5 innovativ som Uber, Netflix og Airbnb? Tre oplagte eksempler p\u00e5 virksomheder som pludselig tr\u00e5dte ind p\u00e5 et etableret marked og n\u00e6sten lagde det ned p\u00e5 meget kort tid. De traditionelle taxaselskaber, Blockbuster og hotellerne kunne med en…<\/p>\n","protected":false},"author":10,"featured_media":4141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90,93],"tags":[186,185,183,189,188,146,174,192,184,190,191,187],"class_list":["post-4104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-strategi","category-mobil-strategi","tag-airbnb","tag-blockbuster","tag-disruption","tag-forretningsmodeller","tag-innovation","tag-mobil-strategi","tag-mobile","tag-mobile-losninger","tag-netflix","tag-streaming","tag-tilpasning","tag-uber"],"yoast_head":"\nGod mobil strategi (4\/4): Undg\u00e5 disruptions \u2013 Mobtimizers<\/title>\n<meta name=\"description\" content=\"Hvordan undg\u00e5r din virksomhed disruptions som dem Uber & Airbnb skabte i deres brancher? 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