{"id":4065,"date":"2015-05-05T11:03:59","date_gmt":"2015-05-05T09:03:59","guid":{"rendered":"http:\/\/mobtimizers.com\/?p=4065"},"modified":"2015-05-10T16:39:20","modified_gmt":"2015-05-10T14:39:20","slug":"god-mobil-strategi-24-og-salget","status":"publish","type":"post","link":"https:\/\/mobtimizers.com\/da\/app-strategi\/god-mobil-strategi-24-og-salget\/","title":{"rendered":"God mobil strategi (2\/4): \u00d8g salget"},"content":{"rendered":"

En af foruds\u00e6tningerne for en effektiv mobil strategi er, at I har opsat et konkret forretningsm\u00e5l, s\u00e5 I efterf\u00f8lgende kan m\u00e5le effekten. Et af de m\u00e5l kan v\u00e6re\u00a0at \u00f8ge salget. Mobile\u00a0<\/em>kan bidrage til \u00f8get salg b\u00e5de direkte og\u00a0indirekte.<\/h2>\n

Artiklen her er 2. del af en serie af 4 artikler, hvor vi zoomer ind p\u00e5 hver af mobil strategiens 4 forretningsm\u00e5l: styrket brandv\u00e6rdi, \u00f8get salg, st\u00f8rre besparelser og nye forretningsmodeller.<\/p>\n

Artiklerne er en del af vores 32-siders guide ‘Roadmap til jeres mobil strategi – En guide til mobil succes i 2015’<\/a>, som du kan downloade gratis.<\/p><\/blockquote>\n

Fik du ikke\u00a0l\u00e6st sidste uges artikel om, hvordan en god mobil strategi kan styrke jeres brandv\u00e6rdi<\/a>, kan du g\u00f8re det her. I denne artikel skal det handle om, hvordan I gennem\u00a0mobile l\u00f8sninger kan for\u00f8ge jeres salg. I n\u00e6ste uge kommer vi ind p\u00e5, hvordan I kan opn\u00e5 st\u00f8rre besparelser med mobile<\/i>.<\/p>\n

Mobile<\/strong><\/em> p\u00e5virker salget<\/strong><\/h3>\n

Trods eksplosiv v\u00e6kst udg\u00f8r online handel stadig kun en lille del af den samlede detailhandel i fx USA. Mobilens indflydelse er dog stor i de fysiske butikker. En unders\u00f8gelse fra Deloitte<\/a> viser, at mobilen influerer 25 % af alle salg. Moralen? Selv den fysiske detailhandel b\u00f8r satse kraftigt p\u00e5\u00a0mobile<\/em>.<\/p>\n

\"Detailhandel\"<\/a><\/p>\n

Hvordan kan mobile<\/em> s\u00e5 underst\u00f8tte jeres salg? Det kan det p\u00e5 flere\u00a0forskellige m\u00e5der, men grundl\u00e6ggende sker det gennem enten direkte eller indirekte salg.<\/p>\n

Direkte salg<\/b><\/h3>\n

Et eksempel p\u00e5 direkte salg er mCommerce. Kort sagt er mCommerce e-handel \u2013\u00a0bare p\u00e5 mobilen. Det kan enten v\u00e6re bygget op som app eller som mobiloptimeret website, men f\u00e6llesn\u00e6vneren er, at brugerne kan k\u00f8be varer direkte fra deres mobile enheder.<\/p>\n

Her er shoppingplatformen Etsy et godt eksempel. Etsy giver kort sagt kreative enkeltpersoner og sm\u00e5 v\u00e6rksteder mulighed for at n\u00e5 ud til kunder verden over, og er alts\u00e5 derfor en app for b\u00e5de s\u00e6lgere og k\u00f8bere.<\/p>\n

\"Etsys<\/p>\n

Indirekte salg<\/b><\/h3>\n

\u00d8nsker I at booste salget i fysiske butikker, kan I fokusere jeres mobil strategi p\u00e5 at st\u00f8tte op om det indirekte salg. Indirekte salg, hvor jeres mobile l\u00f8sninger f\u00f8rer til salg i andre kanaler eller i detailhandlen, er en ofte overset business benefit af mobile<\/i>.<\/p>\n

Et eksempel er Adidas\u2019 optimering af mobile<\/i> search. Adidas i USA vidste, at mange brugere s\u00f8gte p\u00e5 fysiske Adidas-butikker fra mobilen. Det unders\u00f8gte de n\u00e6rmere, og kom frem til at 1 ud af 5 lokations-s\u00f8gninger endte med, at mobilbrugeren bes\u00f8gte en fysisk butik. P\u00e5 den m\u00e5de kunne Adidas indirekte \u00f8ge deres detailsalg ved at optimere brugeroplevelsen ved mobile s\u00f8gninger. Se en repr\u00e6sentant fra Adidas fort\u00e6lle om deres projekt her<\/a>.<\/p>\n

\u201cP\u00e5 den m\u00e5de kunne Adidas indirekte \u00f8ge deres detailsalg, ved at optimere brugeroplevelsen ved mobile s\u00f8gninger.\u201d<\/i><\/p><\/blockquote>\n

Et andet eksempel er den amerikanske elektronikk\u00e6de Sprint. I deres mobil strategi har Sprint lagt v\u00e6gt p\u00e5 at forbedre kundeoplevelsen for de fysiske kunder ved at g\u00f8re det nemmere for kunden at s\u00f8ge information p\u00e5 mobilen. P\u00e5 den m\u00e5de fastholder butiksk\u00e6den kunderne og fremmer deres in-store salg. Ved siden af varerne p\u00e5 hylderne placerede de fx QR-koder, som ledte kunderne videre til uddybende, mobiloptimerede websider. P\u00e5 samme m\u00e5de placerede de ogs\u00e5 tablets i butikkerne, for at g\u00f8re det nemmere for kunderne at s\u00f8ge efter anmeldelser eller sammenligne priser hos andre forhandlere online<\/a>.<\/p>\n

Uanset hvordan I bruger mobile<\/i> til at underst\u00f8tte salg andre steder, handler det alts\u00e5 om at kende jeres m\u00e5lgruppes k\u00f8bsproces, for p\u00e5 den m\u00e5de at udpege mulige mobile touchpoints.<\/p>\n

F\u00e5 meget mere inspiration til jeres\u00a0mobil strategi<\/b><\/h3>\n

\"Mobilstrategi:I vores gratis guide Download ‘Roadmap til\u00a0jeres\u00a0mobilstrategi \u2013 en guide til mobil succes i 2015’<\/a>, som netop er udkommet, \u00a0bliver du f\u00f8rt gennem en r\u00e6kke overvejelser, der g\u00f8r jeres mobil strategi gennemt\u00e6nkt og sikrer jeres succes.<\/p>\n

Guiden er sp\u00e6kket med eksempler p\u00e5 virksomheder og organisationer, der har n\u00e5et deres m\u00e5l med\u00a0mobile.<\/em>\u00a0Eksemplerne sp\u00e6nder vidt, lige fra kommuner over flyselskaber til fitness-apps, men f\u00e6lles er, at de alle har skabt v\u00e6rdi for\u00a0dem selv og deres brugere.\u00a0Dowload Roadmap til jeres mobil strategi<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

En af foruds\u00e6tningerne for en effektiv mobil strategi er, at I har opsat et konkret forretningsm\u00e5l, s\u00e5 I efterf\u00f8lgende kan m\u00e5le effekten. Et af de m\u00e5l kan v\u00e6re\u00a0at \u00f8ge salget. Mobile\u00a0kan bidrage til \u00f8get salg b\u00e5de direkte og\u00a0indirekte. Artiklen her er 2. del af en serie af 4 artikler, hvor vi zoomer ind p\u00e5 hver…<\/p>\n","protected":false},"author":10,"featured_media":4133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,90,115,93],"tags":[172,170,173,175,146,174,166,171],"class_list":["post-4065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-markedsforing","category-app-strategi","category-mobil-markedsforing","category-mobil-strategi","tag-direkte-salg","tag-forretningsmal","tag-indirekte-salg","tag-mcommerce","tag-mobil-strategi","tag-mobile","tag-mobilstrategi","tag-salg"],"yoast_head":"\nGod mobil strategi (2\/4): \u00d8g salget - Mobtimizers<\/title>\n<meta name=\"description\" content=\"En god mobil strategi kan underst\u00f8tte jeres forretningsm\u00e5l om at \u00f8ge salget b\u00e5de direkte og indirekte. 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