{"id":4049,"date":"2015-04-16T12:18:17","date_gmt":"2015-04-16T10:18:17","guid":{"rendered":"http:\/\/mobtimizers.com\/?p=4049"},"modified":"2015-10-23T09:17:51","modified_gmt":"2015-10-23T07:17:51","slug":"god-mobilstrategi-14-styrk-jeres-brand","status":"publish","type":"post","link":"https:\/\/mobtimizers.com\/da\/app-strategi\/god-mobilstrategi-14-styrk-jeres-brand\/","title":{"rendered":"God mobil strategi (1\/4): Styrk jeres brand"},"content":{"rendered":"

En succesfuld mobil strategi kr\u00e6ver klare m\u00e5ls\u00e6tninger. Hvad vil I opn\u00e5 med mobile<\/i>? Overordnet har en mobil strategi fire mulige business benefits: styrket brandv\u00e6rdi, \u00f8get salg, st\u00f8rre besparelser og nye, innovative forretningsmodeller.<\/h3>\n

Artiklen her er 1. del af en serie af 4 artikler, hvor vi zoomer ind p\u00e5 hver af de 4 forretningsm\u00e5l. Her skal det handle om, hvordan mobile l\u00f8sninger kan underst\u00f8tte jeres m\u00e5l hen imod en styrket brandv\u00e6rdi. N\u00e6ste uge kan I l\u00e6se om, hvordan I kan for\u00f8ge jeres salg med mobile<\/i>.<\/p>\n

De fleste virksomheder \u00f8nsker sig en engageret og loyal fanskare af kunder og potentielle kunder, der fort\u00e6ller om dem til deres venner og familie. Med succesfuld branding kan I knytte st\u00e6rke relationer til m\u00e5lgruppen, opn\u00e5 st\u00f8rre markedsandele og oms\u00e6tning. Det kr\u00e6ver, at I n\u00e5r ud til m\u00e5lgruppen p\u00e5 en m\u00e5de, der skaber v\u00e6rdi for dem.<\/p>\n

Branding har traditionelt foreg\u00e5et ved hj\u00e6lp af push marketing: reklamespots, outdoor kampagner, annoncer, konkurrencer, event-markedsf\u00f8ring og CSR.<\/p>\n

For at f\u00e5 succes med branding p\u00e5 mobil<\/i>e<\/em> m\u00e5 man slippe push-tankegangen. Mobilbrugere bruger i gennemsnit 26 apps om m\u00e5neden<\/a>, og flertallet af de downloadede apps bliver kun brugt de f\u00f8rste par dage<\/a>. Vi er dermed kritiske med vores apps og skal se en stor og varig v\u00e6rdi i en app, f\u00f8r vi gider installere den og bruge den. Jeres app skal derfor tilbyde brugeren en l\u00e6ngerevarende v\u00e6rdi.<\/p>\n

Carlsberg, der binder sig op p\u00e5 k\u00e6rligheden til fodbold, har fx brandet sig med en app med information om kampene i UEFA Cup finalen, hvilket gav virksomheden stor brandv\u00e6rdi<\/a>, og brugerne stor underholdningsv\u00e6rdi. Et skit\u00f8js-m\u00e6rke kunne oplagt udvikle en app, der giver information om de bedste l\u00f8jper, vejret og snekvaliteten i realtid.<\/p>\n

\"ArlaArla Karolines K\u00f8kken<\/strong><\/h3>\n

At f\u00f8devareproducenter udvikler opskrifter til deres publikum er ikke nyt. Karolines K\u00f8kken har gjort det siden 1962, og Arla fortsatte traditionen, da de tog over i 2003. Opskriftsb\u00f8ger og opskrifter p\u00e5 computeren hj\u00e6lper dog ikke kunden nede i supermarkedet. N\u00e5r der er tilbud p\u00e5 creme fraiche og hakket k\u00f8d, vil forbrugeren gerne kunne finde inspiration til en passende ret p\u00e5 sin mobil, s\u00e5 hun kan k\u00f8be de resterende ingredienser med det samme. En opskrifts-app som Arla Karolines K\u00f8kken er en n\u00e6rliggende l\u00f8sning, der giver god v\u00e6rdi for Arla og forbrugeren.<\/p>\n

 <\/p>\n

\"UnderUnder Armour<\/b><\/h3>\n

En amerikansk gigant inden for sportsware har en anden tilgang til mobile<\/i>. Virksomheden har opk\u00f8bt to popul\u00e6re fitness-apps, deriblandt danske Endomondo, og har dermed \u00a0skabt \u00a0mulighed for at opn\u00e5 en t\u00e6ttere relation til 120 millioner sportsglade mennesker verden over. Det er ikke sv\u00e6rt at se v\u00e6rdien af at v\u00e6re ejer af et s\u00e5 stort sportscommunity<\/a>.<\/p>\n

 <\/p>\n

Danske Bank<\/b><\/h3>\n

Den \u00f8gede digitalisering \u00e6ndrede spillets regler for manges vedkommende \u2013 og bankverdenen var ingen undtagelse. Med Googles og Apples indtr\u00e6den i betalingsbranchen havde markedet \u00e6ndret sig for altid.<\/p>\n

Danske Banks l\u00f8sning blev at l\u00e6gge en mobil strategi, der aktivt tog forandringerne til sig, og appen MobilePay s\u00e5 dagens lys.<\/p>\n

Mobilepay er resultatet af Danske Banks st\u00e6rke fokus p\u00e5 at skabe vedvarende v\u00e6rdi for brugerne og aktivt n\u00e5 dem, der hvor de er. I dag har appen over to millioner brugere, og \u201cMobilePay\u201d er blevet k\u00e5ret som \u201c\u00e5rets ord\u201d af P1\u2019s Sproglaboratoriet<\/a> – en brandv\u00e6rdi de f\u00e6rreste t\u00f8r dr\u00f8mme om.<\/p>\n

\"Mobilstrategi<\/a><\/p>\n

Gratis morgenm\u00f8de: L\u00e6r af MobilePay\u2019s succes<\/b><\/h3>\n

\"RoadmapHvis du gerne vil l\u00e6re af MobilePay\u2019s succes og h\u00f8re mere om, hvordan I bliver de n\u00e6ste til at l\u00e6gge landet ned, kan du nu tilmelde dig vores morgenm\u00f8de torsdag d. 23. april.<\/p>\n

Over en let morgenmad vil mobilstrateg,\u00a0Inder Sapru, fra Danske Bank fort\u00e6lle om bankens erfaringer og arbejde med at l\u00f8fte kundernes mobile <\/i>oplevelser, samt\u00a0hvad han fremadrettet ser som det vigtigste inden for mobile<\/i>.<\/p>\n

Derudover kan du ogs\u00e5 h\u00f8re Mobtimizers\u2019 egen Brian Egerup Kj\u00e6rulff fort\u00e6lle, hvordan I gennem mobile<\/i> kan fastholde og engagere jeres kunder.<\/p>\n

P\u00e5 morgenm\u00f8det f\u00e5r du ogs\u00e5 et eksemplar af vores nye ‘Roadmap til din mobil strategi \u2013 en guide til mobil succes i 2015’<\/p>\n

 <\/p>\n

UPDATE D.24. APRIL 2015<\/em><\/strong><\/p>\n

Vi har lagt alle pr\u00e6sentationerne online, Morgenm\u00f8de om Mobil Strategi: Se pr\u00e6sentationerne her<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

En succesfuld mobil strategi kr\u00e6ver klare m\u00e5ls\u00e6tninger. Hvad vil I opn\u00e5 med mobile? Overordnet har en mobil strategi fire mulige business benefits: styrket brandv\u00e6rdi, \u00f8get salg, st\u00f8rre besparelser og nye, innovative forretningsmodeller. Artiklen her er 1. del af en serie af 4 artikler, hvor vi zoomer ind p\u00e5 hver af de 4 forretningsm\u00e5l. Her skal…<\/p>\n","protected":false},"author":10,"featured_media":4140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,90,115,93],"tags":[169,10,168,146,166,167],"class_list":["post-4049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-markedsforing","category-app-strategi","category-mobil-markedsforing","category-mobil-strategi","tag-arla-karolines-kokken","tag-branding","tag-brandvaerdi","tag-mobil-strategi","tag-mobilstrategi","tag-strategi"],"yoast_head":"\nGod mobil strategi: Styrk jeres brand - Mobtimizers<\/title>\n<meta name=\"description\" content=\"F\u00f8rste skridt i mobil strategien er at svare p\u00e5: Hvad er jeres m\u00e5l for mobile? 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