{"id":3921,"date":"2015-02-24T16:31:01","date_gmt":"2015-02-24T15:31:01","guid":{"rendered":"http:\/\/mobtimizers.com\/?p=3921"},"modified":"2022-12-02T21:48:32","modified_gmt":"2022-12-02T20:48:32","slug":"app-analyse-sadan-fik-endomondo-succes","status":"publish","type":"post","link":"https:\/\/mobtimizers.com\/da\/app-analyse\/app-analyse-sadan-fik-endomondo-succes\/","title":{"rendered":"App analyse: S\u00e5dan fik Endomondo succes"},"content":{"rendered":"<h3>App analyse: 30 millioner downloads og et salg p\u00e5 575 mio. kroner til firmaet Under Armour, taler deres tydelige sprog. Hvad kan I l\u00e6re af Endomondos succes, og hvordan skaber I synlighed og f\u00e5r et community? Vi har unders\u00f8gt en af Danmarks mest succesfulde apps.<\/h3>\n<p>Uden klog markedsf\u00f8ring k\u00e6mper selv den bedste app forg\u00e6ves. Her viser vores analyse, at Endomondo har haft styr p\u00e5 de fire kritiske elementer inden for app succes, nemlig en klar mobil strategi, synlighed, engagement og l\u00f8bende optimering. L\u00e6s analysen i artikelform her p\u00e5 siden eller lyt til den korte version i lydfilen herunder, hvor <a title=\"Brian Egerup Kj\u00e6rulffs LinkedIn\" href=\"https:\/\/www.linkedin.com\/in\/brianegerup\" target=\"_blank\" rel=\"noopener\">Brian Egerup Kj\u00e6rulff<\/a> deler analysen i radioen.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_5513\"><audio class=\"wp-audio-shortcode\" id=\"audio-3921-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/mobtimizers.com\/wp-content\/uploads\/2015\/02\/Mobtimizers_interview17022015.mp3?_=1\" \/><a href=\"http:\/\/mobtimizers.com\/wp-content\/uploads\/2015\/02\/Mobtimizers_interview17022015.mp3\">http:\/\/mobtimizers.com\/wp-content\/uploads\/2015\/02\/Mobtimizers_interview17022015.mp3<\/a><\/audio><\/div>\n<h2>Bliv synlige og ram brugernes behov<\/h2>\n<p>Enhver app skal ramme et behov hos m\u00e5lgruppen. For Endomondo er det lykkedes at v\u00e6re nogle af de f\u00f8rste til at fange brugernes \u00f8nske om at m\u00e5le sig selv og performe bedre \u2013 og s\u00e5 er det lykkedes dem at opbygge et community.<\/p>\n<p>Community og word of mouth er nemlig essentielt for at opn\u00e5 downloads. Studier har vist at anbefalinger fra ens netv\u00e6rk er den st\u00f8rste \u00e5rsag til at folk downloader en app, n\u00e6st efter s\u00f8gninger i app-butikkerne.<\/p>\n<blockquote><p>Community og word of mouth er nemlig essentielt for at opn\u00e5 downloads.<\/p><\/blockquote>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/App-analyse-app-downloads-word-of-mouth.png?strip=all&w=2560\"><img decoding=\"async\" class=\"alignnone wp-image-3922 size-full\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/App-analyse-app-downloads-word-of-mouth.png?strip=all\" alt=\"App analyse. Statistik over hvor brugerne fandt deres senest downloadede app.\" width=\"865\" height=\"518\" srcset=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/App-analyse-app-downloads-word-of-mouth.png?strip=all 865w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/App-analyse-app-downloads-word-of-mouth-300x180.png?strip=all 300w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/App-analyse-app-downloads-word-of-mouth-600x359.png?strip=all 600w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/App-analyse-app-downloads-word-of-mouth-150x90.png?strip=all 150w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/App-analyse-app-downloads-word-of-mouth.png?strip=all&amp;w=86 86w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/App-analyse-app-downloads-word-of-mouth.png?strip=all&amp;w=432 432w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/App-analyse-app-downloads-word-of-mouth.png?strip=all&amp;w=519 519w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/App-analyse-app-downloads-word-of-mouth.png?strip=all&amp;w=692 692w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/App-analyse-app-downloads-word-of-mouth.png?strip=all&amp;w=778 778w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/a><\/p>\n<p>Vores analyse viser, at Endomondo har m\u00e5lrettet deres metadata til de lokale markeder ved at arbejde m\u00e5lrettet med lokale s\u00f8geord, hvilket i h\u00f8j grad p\u00e5virker antallet af downloads positivt.<\/p>\n<p>Et godt eksempel er appens rank i App Store. I 25 lande ranker appen i top 10 inden for \u00a0fitness-kategorien, og overraskende har appen de i tre \u00e5r ligget uden for top 30 i deres hovedmarked USA. En analyse af appens succes viser os derfor, at den spredes viralt af dens m\u00e5lgruppe.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/Analyse-af-Endomondos-app-app-store-ranking.png?strip=all&w=2560\"><img decoding=\"async\" class=\"alignnone wp-image-3923 size-full\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/Analyse-af-Endomondos-app-app-store-ranking.png?strip=all\" alt=\"Analyse af Endomondos app, ranking i app store.\" width=\"865\" height=\"468\" srcset=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/Analyse-af-Endomondos-app-app-store-ranking.png?strip=all 865w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/Analyse-af-Endomondos-app-app-store-ranking-300x162.png?strip=all 300w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/Analyse-af-Endomondos-app-app-store-ranking-600x325.png?strip=all 600w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/Analyse-af-Endomondos-app-app-store-ranking-150x81.png?strip=all 150w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/Analyse-af-Endomondos-app-app-store-ranking.png?strip=all&amp;w=86 86w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/Analyse-af-Endomondos-app-app-store-ranking.png?strip=all&amp;w=432 432w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/Analyse-af-Endomondos-app-app-store-ranking.png?strip=all&amp;w=519 519w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/Analyse-af-Endomondos-app-app-store-ranking.png?strip=all&amp;w=692 692w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/02\/Analyse-af-Endomondos-app-app-store-ranking.png?strip=all&amp;w=778 778w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/a><\/p>\n<h2>Engag\u00e9r jeres brugere<\/h2>\n<p>Endomondos evne til at engagere sine brugere har v\u00e6ret en afg\u00f8rende kilde til succes. Vi ved, at engagement blandt brugerne giver flere downloads, og n\u00e5r en app som Endomondos er bygget op som en gratis basisversion med betalte premiumfunktioner, er engagement s\u00e5 meget desto vigtigere. Det er alts\u00e5 i h\u00f8j grad er lykkedes for Endomondo.<\/p>\n<blockquote><p>Appens evne til at engagere dens brugere har v\u00e6ret en afg\u00f8rende kilde til succes.<\/p><\/blockquote>\n<p>I Endomondo kan man s\u00e6tte m\u00e5l for b\u00e5de sig selv og sine venner. Samtidigt f\u00f8lger appen ogs\u00e5 med i din tr\u00e6ning, og sender dig push-beskeder og e-mails, hvis du holder op med at tr\u00e6ne eller stopper med at bruge appen. Igen en funktion der skaber engagement, f\u00e6llesskab og fastholdelse.<\/p>\n<h2>Analys\u00e9r jeres app \u2013 synlighed og engagement<\/h2>\n<p>Det var en kort analyse af appen, Endomondo\u2019s, kilde til succes. Har du noget at tilf\u00f8je eller nogle kommentarer, vil vi meget gerne h\u00f8re fra dig! Bare skriv i kommentarfeltet.<\/p>\n<p>Kunne I t\u00e6nke jer at f\u00e5 foretaget en app analyse, og finde ud af hvordan I bedre kan n\u00e5 ud til jeres m\u00e5lgruppe gennem blandt andet word of mouth og community? Kontakt os endelig og f\u00e5 et gratis form\u00f8de. Vi gl\u00e6der os til at h\u00f8re fra jer!<\/p>\n<h2>Kilder<\/h2>\n<p><a title=\"Unders\u00f8gelse af app downloads foretaget af MobileDevHQ\" href=\"http:\/\/www.mobiledevhq.com\/resources\/whitepaper_how_users_find_apps.pdf\" target=\"_blank\" rel=\"noopener\">MobileDevHQ Survey, Q2 2014, U.S. Where U.S. iPhone users found the last app they download<\/a>.<\/p>\n<p>App store, 2015. Screenshot taget d. 08.02.2015.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>App analyse: 30 millioner downloads og et salg p\u00e5 575 mio. kroner til firmaet Under Armour, taler deres tydelige sprog. Hvad kan I l\u00e6re af Endomondos succes, og hvordan skaber I synlighed og f\u00e5r et community? Vi har unders\u00f8gt en af Danmarks mest succesfulde apps. Uden klog markedsf\u00f8ring k\u00e6mper selv den bedste app forg\u00e6ves. Her&#8230;<\/p>\n","protected":false},"author":10,"featured_media":3933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,202,203,93],"tags":[154,89,155,153],"class_list":["post-3921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-analyse","category-app-markedsforing","category-app-store-optimering","category-mobil-strategi","tag-app-analyse","tag-app-store-optimering","tag-endomondo","tag-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App analyse: S\u00e5dan fik Endomondo succes \u2013 Mobtimizers<\/title>\n<meta name=\"description\" content=\"App analyse: Hvad kan I l\u00e6re af Endomondos succes? Hvordan skaber I et community og n\u00e5r ud gennem word of mouth? L\u00e6s mere om det i vores analyse af appen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mobtimizers.com\/da\/app-analyse\/app-analyse-sadan-fik-endomondo-succes\/?lang=da\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App analyse: S\u00e5dan fik Endomondo succes \u2013 Mobtimizers\" \/>\n<meta property=\"og:description\" content=\"App analyse: Hvad kan I l\u00e6re af Endomondos succes? Hvordan skaber I et community og n\u00e5r ud gennem word of mouth? L\u00e6s mere om det i vores analyse af appen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mobtimizers.com\/app-analyse\/app-analyse-sadan-fik-endomondo-succes\/?lang=da\" \/>\n<meta property=\"og:site_name\" content=\"Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mobtimizers\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-24T15:31:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-02T20:48:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mobtimizers.com\/wp-content\/uploads\/2015\/02\/Blog-post-Endomondo-dansk.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brian Egerup Kj\u00e6rulff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobtimizers\" \/>\n<meta name=\"twitter:site\" content=\"@Mobtimizers\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Egerup Kj\u00e6rulff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-analyse-sadan-fik-endomondo-succes\\\/?lang=da#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-analyse-sadan-fik-endomondo-succes\\\/?lang=da\"},\"author\":{\"name\":\"Brian Egerup Kj\u00e6rulff\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#\\\/schema\\\/person\\\/f5718a9919eb8b1172b42c446ca41e91\"},\"headline\":\"App analyse: S\u00e5dan fik Endomondo succes\",\"datePublished\":\"2015-02-24T15:31:01+00:00\",\"dateModified\":\"2022-12-02T20:48:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-analyse-sadan-fik-endomondo-succes\\\/?lang=da\"},\"wordCount\":566,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-analyse-sadan-fik-endomondo-succes\\\/?lang=da#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ehb6wi3jtor.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/Blog-post-Endomondo-dansk.jpg?strip=all\",\"keywords\":[\"App analyse\",\"App Store Optimering (ASO)\",\"Endomondo\",\"Engagement\"],\"articleSection\":[\"App Analyse\",\"App Markedsf\u00f8ring\",\"App Store Optimering (ASO)\",\"Mobil Strategi\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-analyse-sadan-fik-endomondo-succes\\\/?lang=da#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-analyse-sadan-fik-endomondo-succes\\\/?lang=da\",\"url\":\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-analyse-sadan-fik-endomondo-succes\\\/?lang=da\",\"name\":\"App analyse: S\u00e5dan fik Endomondo succes \u2013 Mobtimizers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-analyse-sadan-fik-endomondo-succes\\\/?lang=da#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-analyse-sadan-fik-endomondo-succes\\\/?lang=da#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ehb6wi3jtor.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/Blog-post-Endomondo-dansk.jpg?strip=all\",\"datePublished\":\"2015-02-24T15:31:01+00:00\",\"dateModified\":\"2022-12-02T20:48:32+00:00\",\"description\":\"App analyse: Hvad kan I l\u00e6re af Endomondos succes? 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