{"id":3646,"date":"2017-03-08T12:29:34","date_gmt":"2017-03-08T11:29:34","guid":{"rendered":"http:\/\/mobtimizers.com\/uncategorized-da\/app-store-optimization-how-to-create-effective-aso-plan-2\/"},"modified":"2018-10-30T22:30:43","modified_gmt":"2018-10-30T21:30:43","slug":"app-store-optimering-aso-tips","status":"publish","type":"post","link":"https:\/\/mobtimizers.com\/da\/app-analyse\/app-store-optimering-aso-tips\/","title":{"rendered":"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO"},"content":{"rendered":"\n\t\t\t<!-- START App Store Optimization  Visibility REVOLUTION SLIDER 6.7.29 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_2_1_wrapper\" data-source=\"gallery\" data-aimg=\"\"  style=\"visibility:hidden;background:#E9E9E9;padding:0;margin:0px auto;margin-top:0;margin-bottom:20;\">\n\t\t\t\t<rs-module id=\"rev_slider_2_1\" style=\"\" data-version=\"6.7.29\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-6\" data-title=\"Slide 1 - Title Optimization\" data-anim=\"ms:100;\" data-in=\"o:1;\" data-out=\"o:1;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/gearslowres.jpg?strip=all&w=1140\" data-bg=\"p:center top;\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-6-layer-1\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:50px;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:296;h:296;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:0;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:8700;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"App Store Optimization - Visibility in 8 Steps - Basics\" class=\"tp-rs-img rs-lazyload\" width=\"1913\" height=\"1913\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/visibility-8-steps.png?strip=all&resize=1140%2C1140\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-6-layer-2\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:50px;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:296;h:296;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:800;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;tp:600;e:nothing;st:8700;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:6;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"296\" height=\"296\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/step1.png?strip=all&resize=296%2C296\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-6-layer-3\" \n\t\t\t\t\t\t\t\tclass=\"mediumlarge_light_darkblue\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(52,73,94,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:387px;y:75px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:34;l:40;fw:300;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:820;sp:100;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"x:right;tp:600;e:none;st:8800;sp:200;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:7;font-family:'Open Sans';\"\n\t\t\t\t\t\t\t>Title \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-6-layer-4\" \n\t\t\t\t\t\t\t\tclass=\"small_thin_grey\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(117,117,117,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:387px;y:119px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:18;l:26;fw:300;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:506px;h:236px;\"\n\t\t\t\t\t\t\t\tdata-padding=\"t:1;r:4;l:4;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:900;sp:100;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"x:right;tp:600;e:nothing;st:8800;sp:200;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;font-family:'Open Sans';text-shadow:none;margin:0px;\"\n\t\t\t\t\t\t\t>The most important decision to make regarding app title is<br> whether or not to include keywords. Some major brands<br> might decide not to include keywords in the title for a cleaner<br> look. Keywords inserted in the title will often get cut off in the<br> App Store, due to sizing constraints. \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-7\" data-title=\"Slide 2 - Description\" data-anim=\"ms:100;\" data-in=\"o:1;\" data-out=\"o:1;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/gearslowres.jpg?strip=all&w=1140\" data-bg=\"p:center top;\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-7-layer-1\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:50px;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:296px;h:296px;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:290;sp:70;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:8700;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"App Store Optimization - Visibility in 8 Steps - Basics\" class=\"tp-rs-img rs-lazyload\" width=\"1913\" height=\"1913\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/visibility-8-steps.png?strip=all&resize=1140%2C1140\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-7-layer-2\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:50px;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:296;h:296;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:160;sp:230;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"x:50px;o:0;tp:600;e:nothing;st:8700;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:6;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"296\" height=\"296\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/step2.png?strip=all&resize=296%2C296\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-7-layer-3\" \n\t\t\t\t\t\t\t\tclass=\"thinheadline_dark\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(0,0,0,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:387px;y:90px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:30;l:30;fw:300;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"x:right;o:1;tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:250;sp:100;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"x:right;tp:600;e:nothing;st:8800;sp:200;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:7;font-family:'Open Sans';position:absolute;text-shadow:none;\"\n\t\t\t\t\t\t\t>Description \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-7-layer-4\" \n\t\t\t\t\t\t\t\tclass=\"thintext_dark\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(0,0,0,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:387px;y:125px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:16;l:26;fw:300;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"x:right;o:1;tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:300;sp:100;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"x:right;tp:600;e:nothing;st:8800;sp:200;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;font-family:'Open Sans';position:absolute;text-shadow:none;\"\n\t\t\t\t\t\t\t>One of the most important aspects of ASO is getting your customers to<br> understand you are giving them what they need to succeed. Use short<br> clear sentences. Be specific with details and exact numbers to support<br>your message and credibility. End with a call to action.   \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-8\" data-title=\"Slide 3 - Screenshots\" data-anim=\"ms:100;\" data-in=\"o:1;\" data-out=\"o:1;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/gearslowres.jpg?strip=all&w=1140\" data-bg=\"p:center top;\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-8-layer-2\" \n\t\t\t\t\t\t\t\tclass=\"thinheadline_dark\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(0,0,0,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:387px;y:79px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:30;l:30;fw:300;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:110;sp:100;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"x:50px;o:0;tp:600;e:nothing;st:8800;sp:200;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;font-family:'Open Sans';position:absolute;text-shadow:none;\"\n\t\t\t\t\t\t\t>Screenshots \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-8-layer-1\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:50px;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:296px;h:296px;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:0;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:8700;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:6;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"App Store Optimization - Visibility in 8 Steps - Basics\" class=\"tp-rs-img rs-lazyload\" width=\"1913\" height=\"1913\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/visibility-8-steps.png?strip=all&resize=1140%2C1140\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-8-layer-3\" \n\t\t\t\t\t\t\t\tclass=\"thintext_dark\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(0,0,0,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:387px;y:123px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:16;l:26;fw:300;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:110;sp:100;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"x:50px;o:0;tp:600;e:nothing;st:8800;sp:200;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:7;font-family:'Open Sans';position:absolute;text-shadow:none;\"\n\t\t\t\t\t\t\t>Use all 5 (IOS) or 8 (Android) screenshots. Create descriptive text overlays<br> that explain exactly why your app will help your audience. Answer the<br> question: How does your app help your customers succeed? Certain<br> apps may need info-graphics to better describe  \u201chow-to-use\u201d functions. \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-8-layer-4\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:50px;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:296;h:296;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:100;sp:250;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:8700;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"296\" height=\"296\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/step3.png?strip=all&resize=296%2C296\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-9\" data-title=\"Slide 4 - Category\" data-anim=\"ms:100;\" data-in=\"o:1;\" data-out=\"o:1;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/gearslowres.jpg?strip=all&w=1140\" data-bg=\"p:center top;\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-9-layer-1\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:50px;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:296px;h:296px;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:60;sp:60;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:8700;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"App Store Optimization - Visibility in 8 Steps - Basics\" class=\"tp-rs-img rs-lazyload\" width=\"1913\" height=\"1913\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/visibility-8-steps.png?strip=all&resize=1140%2C1140\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-9-layer-4\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:50px;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:296;h:296;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:250;sp:250;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:8700;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:6;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"296\" height=\"296\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/step4.png?strip=all&resize=296%2C296\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-9-layer-2\" \n\t\t\t\t\t\t\t\tclass=\"thinheadline_dark\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(0,0,0,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:387px;y:63px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:30;l:30;fw:300;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:200;sp:100;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"x:50px;o:0;tp:600;e:nothing;st:8800;sp:200;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:7;font-family:'Open Sans';position:absolute;text-shadow:none;\"\n\t\t\t\t\t\t\t>Category \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-9-layer-3\" \n\t\t\t\t\t\t\t\tclass=\"thintext_dark\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(0,0,0,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:387px;y:107px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:16;l:26;fw:300;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:110;sp:100;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"x:50px;o:0;tp:600;e:nothing;st:8800;sp:200;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;font-family:'Open Sans';position:absolute;text-shadow:none;\"\n\t\t\t\t\t\t\t>If your app falls into 2 or more categories, begin with mapping<br> out a picture of your app\u2019s competition. Consider placing your<br> app in a less competitive category. This type of analysis might also<br> give you great insights on how to improve your app in future revisions,<br> to create a competitive advantage, and enable your app to compete<br> better in the marketplace.  \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-10\" data-title=\"Slide 5 - Keywords\" data-anim=\"ms:300;\" data-in=\"o:1;\" data-out=\"o:1;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/gearslowres.jpg?strip=all&w=1140\" data-bg=\"p:center top;\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-10-layer-1\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:50px;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:296;h:296;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:0;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:w;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"App Store Optimization - Visibility in 8 Steps - Basics\" class=\"tp-rs-img rs-lazyload\" width=\"1913\" height=\"1913\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/visibility-8-steps.png?strip=all&resize=1140%2C1140\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-10-layer-2\" \n\t\t\t\t\t\t\t\tclass=\"thinheadline_dark\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(0,0,0,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:387px;y:65px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:30;l:30;fw:300;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:110;sp:100;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"x:50px;o:0;tp:600;e:nothing;st:w;sp:200;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:6;font-family:'Open Sans';position:absolute;text-shadow:none;\"\n\t\t\t\t\t\t\t>Keywords \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-10-layer-3\" \n\t\t\t\t\t\t\t\tclass=\"thintext_dark\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(0,0,0,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:387px;y:109px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:16;l:26;fw:300;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:110;sp:100;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"x:50px;o:0;tp:600;e:nothing;st:w;sp:200;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:7;font-family:'Open Sans';position:absolute;text-shadow:none;\"\n\t\t\t\t\t\t\t>Whereas Google Play relies on a more SEO focused approach with<br> keywords placed in the description, the Apple App Store has limited<br> characters available for keywords (currently 99). A thorough competitor<br> analysis - tracking the competition\u2019s keyword rankings and finding<br> keyword alternatives - are important components of strong keyword<br> ranking. This discipline requires constant monitoring and revision. \n \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-10-layer-4\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:50px;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:296;h:296;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:100;sp:250;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"x:50px;o:0;tp:600;e:nothing;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"296\" height=\"296\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/step5.png?strip=all&resize=296%2C296\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-11\" data-title=\"Slide 6 - Publisher Name\" data-anim=\"ms:150;\" data-in=\"o:1;\" data-out=\"o:1;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/gearslowres.jpg?strip=all&w=1140\" data-bg=\"p:center top;\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-11-layer-1\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:50px;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:296;h:296;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:0;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:8700;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"App Store Optimization - Visibility in 8 Steps - Basics\" class=\"tp-rs-img rs-lazyload\" width=\"1913\" height=\"1913\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/visibility-8-steps.png?strip=all&resize=1140%2C1140\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-11-layer-2\" \n\t\t\t\t\t\t\t\tclass=\"mediumlarge_light_darkblue\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(52,73,94,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:387px;y:65px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:34;l:40;fw:300;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:110;sp:100;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"x:50px;o:0;tp:600;e:nothing;st:8800;sp:200;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:6;font-family:'Open Sans';\"\n\t\t\t\t\t\t\t>Publisher Name \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-11-layer-3\" \n\t\t\t\t\t\t\t\tclass=\"small_thin_grey\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(117,117,117,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:387px;y:109px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:18;l:26;fw:300;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:558px;h:263px;\"\n\t\t\t\t\t\t\t\tdata-padding=\"t:1;r:4;l:4;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:110;sp:100;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:8800;sp:200;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:7;font-family:'Open Sans';text-shadow:none;margin:0px;\"\n\t\t\t\t\t\t\t>The 5 characteristics of a good developer name are: Make it<br> short & sticky. Plan ahead - if your vision is to develop many <br>apps, make the name broad enough to encompass future app<br> releases. Make it a meme - ensure that your company name is<br> an instant transmission of an idea or concept. Lastly, feel free<br> to invent a new word, this will enhance memorability of your name. \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-11-layer-4\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:50px;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:296;h:296;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:100;sp:250;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:8700;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"296\" height=\"296\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/step6.png?strip=all&resize=296%2C296\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-13\" data-title=\"Slide 7 - Icon\" data-anim=\"ms:100;\" data-in=\"o:1;\" data-out=\"o:1;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/gearslowres.jpg?strip=all&w=1140\" data-bg=\"p:center top;\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-13-layer-1\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:50px;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:296;h:296;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:0;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:8700;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"App Store Optimization - Visibility in 8 Steps - Basics\" class=\"tp-rs-img rs-lazyload\" width=\"1913\" height=\"1913\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/visibility-8-steps.png?strip=all&resize=1140%2C1140\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-13-layer-2\" \n\t\t\t\t\t\t\t\tclass=\"mediumlarge_light_darkblue\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(52,73,94,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:387px;y:70px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:34;l:40;fw:300;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:110;sp:100;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"x:50px;o:0;tp:600;e:nothing;st:8800;sp:200;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:6;font-family:'Open Sans';\"\n\t\t\t\t\t\t\t>Icon \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-13-layer-3\" \n\t\t\t\t\t\t\t\tclass=\"small_thin_grey\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(117,117,117,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:387px;y:114px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:18;l:26;fw:300;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:529px;h:141px;\"\n\t\t\t\t\t\t\t\tdata-padding=\"t:1;r:4;l:4;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:110;sp:100;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:8800;sp:200;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:7;font-family:'Open Sans';text-shadow:none;margin:0px;\"\n\t\t\t\t\t\t\t>The key to optimal icon development is A\/B testing. And when<br> you\u2019ve found a winner, make more iterations and test it again.<br> Just like your publisher name - great icons are often memes,<br> instant transmissions of ideas or concepts, capturing your<br> app in a nutshell.  \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-13-layer-4\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:50px;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:296;h:296;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:100;sp:250;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;tp:600;e:nothing;st:8700;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"296\" height=\"296\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/step7.png?strip=all&resize=296%2C296\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-12\" data-title=\"Slide 8 - Video\" data-anim=\"ms:100;\" data-in=\"o:1;\" data-out=\"o:1;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/gearslowres.jpg?strip=all&w=1140\" data-bg=\"p:center top;\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-12-layer-1\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:50px;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:296;h:296;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:0;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:8700;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"App Store Optimization - Visibility in 8 Steps - Basics\" class=\"tp-rs-img rs-lazyload\" width=\"1913\" height=\"1913\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/visibility-8-steps.png?strip=all&resize=1140%2C1140\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-12-layer-2\" \n\t\t\t\t\t\t\t\tclass=\"mediumlarge_light_darkblue\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(52,73,94,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:387px;y:30px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:34;l:40;fw:300;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:110;sp:100;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"x:50px;o:0;tp:600;e:nothing;st:8800;sp:200;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:6;font-family:'Open Sans';\"\n\t\t\t\t\t\t\t>Video \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-12-layer-3\" \n\t\t\t\t\t\t\t\tclass=\"small_thin_grey\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(117,117,117,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:387px;y:72px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:18;l:26;fw:300;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:557px;h:245px;\"\n\t\t\t\t\t\t\t\tdata-padding=\"t:1;r:4;l:4;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:110;sp:100;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:8800;sp:200;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:7;font-family:'Open Sans';text-shadow:none;margin:0px;\"\n\t\t\t\t\t\t\t>As of October 2014, both Google Play and the App Store offer<br> developers the ability to show highlights from the app within<br> the App Store. Keep things super simple, yet descriptive.<br>\nTell your audience what you're going to tell them. Tell them again. <br>Then tell them what you told them. From a technical perspective<br> choose a direction that fits your message - animation might work<br> better than actual live-recording usage of the app just as voice-<br>over or overlay text might work differently from your<br> storytelling perspective.  \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-12-layer-4\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:50px;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:296;h:296;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:100;sp:250;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;tp:600;e:nothing;st:8700;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"296\" height=\"296\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/step8.png?strip=all&resize=296%2C296\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-14\" data-title=\"Slide 9 - Final CTA\" data-anim=\"ms:300;\" data-in=\"o:1;\" data-out=\"o:1;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/gearslowres.jpg?strip=all&w=1140\" data-bg=\"p:center top;\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-14-layer-1\" \n\t\t\t\t\t\t\t\tclass=\"thinheadline_dark\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(0,0,0,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:c;yo:-30px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:30;l:30;fw:300;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:330;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:8700;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;font-family:'Open Sans';position:absolute;text-shadow:none;\"\n\t\t\t\t\t\t\t>Are you ready to optimize your Apps? \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-14-layer-2\" \n\t\t\t\t\t\t\t\tclass=\"medium_light_white\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(255,255,255,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:c;yo:20px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:30;l:36;fw:300;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:550;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:8700;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:6;font-family:'Open Sans';\"\n\t\t\t\t\t\t\t><a href='http:\/\/mobtimizers.com\/app-store-optimization-aso-inquery-contact-form\/' class='tp-button green big'>Contact us for a FREE consultation<\/a> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-86\" data-title=\"ASO\" data-anim=\"d:15;ms:1000;f:edges;\" data-in=\"prst:rndany;o:0;x:cyc(-10|10);y:cyc(-10|10);r:cyc(-10|10);sx:0.1;sy:0.1;row:8;col:8;\" data-mediafilter=\"moon\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"ASO\" title=\"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/transparent.png?strip=all&w=1140\" data-bg=\"p:center right;c:#FFFFFF;\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-86-layer-1\" \n\t\t\t\t\t\t\t\tclass=\"medium_thin_grey\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#000000\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:100px;y:58px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:34;l:30;fw:300;a:inherit;\"\n\t\t\t\t\t\t\t\tdata-padding=\"t:1;r:4;l:4;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:310;sR:310;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:7800;sR:7190;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;font-family:'Open Sans';text-shadow:none;margin:0px;\"\n\t\t\t\t\t\t\t>App Store Optimization \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-86-layer-2\" \n\t\t\t\t\t\t\t\tclass=\"small_thin_grey\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#000000\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:100px;y:114px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:20;l:26;fw:300;a:inherit;\"\n\t\t\t\t\t\t\t\tdata-padding=\"t:1;r:4;l:4;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:620;sR:620;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:7800;sR:6880;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:6;font-family:'Open Sans';text-shadow:none;margin:0px;\"\n\t\t\t\t\t\t\t>\u2022 Lift conversions, boost organic installs \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-86-layer-3\" \n\t\t\t\t\t\t\t\tclass=\"small_thin_grey\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#000000\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:100px;y:160px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:20;l:26;fw:300;a:inherit;\"\n\t\t\t\t\t\t\t\tdata-padding=\"t:1;r:4;l:4;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:930;sR:930;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:7800;sR:6570;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:7;font-family:'Open Sans';text-shadow:none;margin:0px;\"\n\t\t\t\t\t\t\t>\u2022 Rank higher on strategic keywords \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-86-layer-4\" \n\t\t\t\t\t\t\t\tclass=\"small_thin_grey\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#000000\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:101px;y:206px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:20;l:26;fw:300;a:inherit;\"\n\t\t\t\t\t\t\t\tdata-padding=\"t:1;r:4;l:4;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:1240;sR:1240;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"st:7800;sR:6260;auto:true;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;font-family:'Open Sans';text-shadow:none;margin:0px;\"\n\t\t\t\t\t\t\t>\u2022 All stores, all platforms, all markets \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-86-layer-8\" \n\t\t\t\t\t\t\t\tclass=\"rev-btn\"\n\t\t\t\t\t\t\t\tdata-type=\"button\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(255,255,255,1)\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:100px;y:262px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:17;l:17;fw:500;a:inherit;\"\n\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\tdata-padding=\"t:12;r:35;b:12;l:35;\"\n\t\t\t\t\t\t\t\tdata-border=\"bor:3px,3px,3px,3px;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:1550;sR:1550;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;tp:600;st:7800;sR:5950;\"\n\t\t\t\t\t\t\t\tdata-frame_hover=\"c:#000;bgc:#fff;boc:#000;bor:3px,3px,3px,3px;bos:solid;oX:50;oY:50;sp:0;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:9;background-color:#8bc343;font-family:'Roboto';cursor:pointer;outline:none;box-shadow:none;box-sizing:border-box;-moz-box-sizing:border-box;-webkit-box-sizing:border-box;\"\n\t\t\t\t\t\t\t>TELL ME MORE \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-86-layer-11\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:547px;y:47px;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;a:inherit;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:30%;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;st:0;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;tp:600;st:7800;sR:7500;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:10;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"8 steps to optimize your app. App Store Optimization. Mobile Optimization\" class=\"tp-rs-img rs-lazyload\" width=\"2246\" height=\"2146\" data-lazyload=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2016\/09\/8-Steps-App-Store-Optimization-with-shadow-600-5.png?strip=all&resize=1140%2C1089\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_2_1',rl:[1240,1024,778,480],el:[],gw:[960],gh:[350],type:'standard',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider21\"]!==undefined) {window.RS_MODULES.modules[\"revslider21\"].once = false;window.revapi2 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n\n<p><i><span style=\"font-weight: 400;\">For alle der har h\u00f8rt om SEO, er id\u00e9en om App Store Optimering ikke fremmed. Med SEO er grundtanken at sikre bedre ranking p\u00e5 s\u00f8gemaskiner, mens det med ASO udelukkende relaterer til app-butikkerne. Det ultimative m\u00e5l med ASO er at \u00f8ge downloads, n\u00e5 et st\u00f8rre marked eller nye markeder og at styrke dit brand.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">App Store Optimering (ASO) er essentielt, hvis du \u00f8nsker at l\u00f8fte organisk synlighed i App-butikkerne. Og ASO er det vigtigste v\u00e6rkt\u00f8j at kende &#8211; og bruge &#8211; hvis du \u00f8nsker at l\u00f8fte konverteringer, styrke dit brand og booste organiske downloads.<\/span><\/p>\n<p><a href=\"http:\/\/mobtimizers.com\/weshare-mobilepay-app-store-optimization-app-trailer\/\"><span style=\"font-weight: 400;\">Mobtimizers varetager allerede ASO for en r\u00e6kke danske og globale brands \u2013 og vi hj\u00e6lper gerne jer i gang ogs\u00e5. <\/span><\/a><\/p>\n<p>I dag findes 65% af alle apps via organiske s\u00f8gninger i App Store. Din app konkurrerer alts\u00e5\u00a0med over 2 millioner apps i Apple App Store alene, og apps og mobil har for l\u00e6ngst overhalet desktop i popularitet. Derfor er ASO n\u00f8dvendigt, hvis appen skal st\u00e5 distancen og fange brugernes opm\u00e6rksomhed.<\/p>\n<p><a href=\"http:\/\/mobtimizers.com\/kontakt-os-for-app-og-mobil-optimering\/?lang=da\">Kontakt os for at komme i gang med ASO med det samme.<\/a><\/p>\n<h2><b>14 tips til en\u00a0effektiv ASO-plan i 2018<\/b><\/h2>\n<h4><b>1. Titel<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Skal I inkludere s\u00f8geord i titlen eller ej? Et stort, velkendt brand vil m\u00e5ske v\u00e6lge at udelade s\u00f8geord i titlen for at f\u00e5 et mere rent udtryk. Og det er en tilgang, der fungerer fint for virksomheder med store marketingbudgetter eller et velkendt navn. S\u00f8geord i titlen vil ofte ikke v\u00e6re synlige i App Store p\u00e5 grund af den begr\u00e6nsede plads til titlen, men de ekstra s\u00f8geord kan alligevel medvirke til en h\u00f8jere placering i app store.<\/span><\/p>\n<h4><b>2. Subtitle (App Store)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Subtitle-feltet har til form\u00e5l at opsummere din app i \u00e9n skarp linje, og giver dig muligheden for at sammenfatte din apps essens og unikke kvaliteter med ganske f\u00e5 ord. Det anbefales at undg\u00e5 generiske s\u00e6tninger her, og i stedet bruge subtitle til at understrege features og form\u00e5l ved din app, s\u00e5 det giver mening og tilf\u00f8rer v\u00e6rdi for dine brugere.<\/span><\/p>\n<h4><b>3. Short Description (Google Play)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Din short description i Google Play er, som navnet angiver, en kort beskrivelse af, hvordan din app kan skabe v\u00e6rdi for en bes\u00f8gende, der overvejer at downloade, og minder langt hen ad vejen om subtitle i App Store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essensen af s\u00e5vel subtitle som short description er s\u00e5ledes at f\u00e5 fremh\u00e6vet v\u00e6sentlige features, komme med en klar Call-To-Action og ikke mindst at g\u00f8re det s\u00e5 kort og pr\u00e6cist, som det overhovedet er muligt. Det betyder ogs\u00e5, at den er en oplagt mulighed for at koble dine v\u00e6sentligste s\u00f8geord p\u00e5 og derigennem opn\u00e5 en bedre ranking i app-butikkerne.<\/span><\/p>\n<h4><b>4. Promotional Text (App Store)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Din promotional text er ikke obligatorisk, men ikke desto mindre en v\u00e6rdifuld ASO-teknik. Din promotional text er en del af din landing page, og du har igen kun et begr\u00e6nset antal karakterer til at kommunikere dit budskab &#8211; og det bedste ved det hele er, at du ikke er tvunget til at lave en ny release for at opdatere promotional text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Derfor er promotional text et st\u00e6rkt v\u00e6rkt\u00f8j, hvis du \u00f8nsker at kommunikere seneste nyt om din app. Det kunne f.eks. v\u00e6re budskaber om noget, der sker lige nu, tidsbegr\u00e6nsede events eller annoncering af nyt indhold.<\/span><\/p>\n<h4><b>5. Beskrivelse<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Her handler det om at v\u00e6re skarp. Potentielle brugere skal forst\u00e5, hvordan netop din app skiller sig ud fra konkurrenternes, og i mods\u00e6tning til ovenn\u00e6vnte har du her v\u00e6sentligt mere plads til at komme hele vejen rundt om din app og f\u00e5 udpenslet, hvad appen kan. Det er dog stadig vigtigt, at du bruger korte, klare s\u00e6tninger og ikke mindst f\u00e5r stillet teksten overskueligt og l\u00e6kkert op. Brugen af headlines, bullets eller m\u00e5ske endda emojis kan v\u00e6re elementer, der kan bidrage hertil. G\u00f8r det nemt at v\u00e6lge netop din app, men betragt ogs\u00e5 beskrivelsen som en oplagt mulighed for at f\u00e5 koblet vigtige s\u00f8geord p\u00e5 din app.<\/span><\/p>\n<h4><b>6. Screenshots<\/b><\/h4>\n<p>G\u00f8r brug af alle de 5 (iOS) eller 8 (Android) screenshots, du f\u00e5r til r\u00e5dighed i app shoppen. T\u00e6nk over, hvilke budskaber du \u00f8nsker at illustrere\u00a0ved hj\u00e6lp af dine screenshots. Igen, g\u00f8r det nemt for potentielle brugere at v\u00e6lge din app. Tag dem i h\u00e5nden. Dine screenshots skal vise potentielle brugere, hvordan appen kan g\u00f8re deres liv lettere. Nogle apps kr\u00e6ver m\u00e5ske en infografik eller en <a href=\"http:\/\/mobtimizers.com\/app-store-video-trailers\/\">App Store Video<\/a> for bedre at vise, hvad appen kan.<\/p>\n<p><span style=\"font-weight: 400;\">I vores arbejde har Value Proposition Mapping-workshops v\u00e6ret en ekstremt behj\u00e6lpelig teknik til at g\u00f8re det klart, hvilke value propositions, der skal fremg\u00e5 af screenshots. At finde det rigtige fit mellem dit publikum og dit produkt er n\u00f8glen til h\u00f8je konverteringsrater.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Varierede tests g\u00f8r det muligt for dig at bekr\u00e6fte, at dine value propositions er optimerede.<\/span><\/p>\n<h4><b>7. Feature Graphic<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">P\u00e5 en landing page i Google Play er det f\u00f8rste indhold, en bruger m\u00f8des af din feature graphic. Dette kan i princippet b\u00e5de v\u00e6re en video eller et billede, og giver den bes\u00f8gende en mulighed for at f\u00e5 et indtryk af den visuelle side af appen. Vigtigheden af din feature graphic m\u00e5 for alt i verden ikke undervurderes. Vi har m\u00e5lt stigning konvertering til noget s\u00e5 h\u00f8jt som 18% ved tilpasning af billede og tekst. Det er et glimrende sted at starte sin optimering, hvis man er p\u00e5 udkig efter et hurtigt resultat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I App Store vises feature graphic kun, hvis din app er blandt Apples fremh\u00e6vede, hvilket der med iOS 11 er kommet endnu st\u00f8rre fokus p\u00e5 end tidligere. Forh\u00e5bentligt kommer vi til at se, at denne feature bliver aktuel for alle apps i App Store i 2018.<\/span><\/p>\n<div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-actionbox color_light controls_bottom\"><div class=\"w-actionbox-text\"><h4 class=\"w-actionbox-title\">Skal vi optimere din apps synlighed? <\/h4><\/div><div class=\"w-actionbox-controls\"><a class=\"w-btn us-btn-style_3\" title=\"Contact Mobtimizers about App Store Optimization, Increased downloads and ranking now\" href=\"http:\/\/mobtimizers.com\/app-store-optimization-aso-inquery-contact-form\/\" style=\"font-size:15px;\"><span class=\"w-btn-label\">Lad os komme i gang!<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<h4><b>8. Kategori<\/b><\/h4>\n<p>Hvis din app kunne passe i flere kategorier, s\u00e5 se p\u00e5 konkurrerende apps. Overvej m\u00e5ske at placere din app i en kategori med mindre konkurrence. En konkurrent-analyse kan ogs\u00e5 give dig ideer til fremtidige revisioner af appen.<\/p>\n<h4><b>9. S\u00f8geord<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">I Google Play afh\u00e6nger en apps placering af s\u00f8geord i b\u00e5de beskrivelse og titlen og minder derfor meget om traditionel SEO. Apple App Store har derimod et felt med et begr\u00e6nset antal anslag til r\u00e5dighed til s\u00f8geord.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En grundig konkurrentanalyse &#8211; tracking af konkurrenters s\u00f8geordsrankings og s\u00f8gning efter alternative s\u00f8geord &#8211; er vigtige komponenter til at sammens\u00e6tte en st\u00e6rk ranking p\u00e5 de helt rigtige s\u00f8geord. Denne disciplin kr\u00e6ver konstant monitorering og revideringer, s\u00e5 du er sikker p\u00e5 at holde dig up to date med tendenser og trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Listen af s\u00f8geord kan \u00e6ndres n\u00e5r som helst, og det er derfor en gylden mulighed som udgiver for at optimere op mod eksempelvis h\u00f8jtider som jul, halloween eller nyt\u00e5r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nogle s\u00f8geord er utroligt sv\u00e6re at komme til at ranke #1 p\u00e5 gennem organiske s\u00f8gning. Vi anbefaler derfor, at du bruger iOS Search Ads og Google Adwords til at opn\u00e5 rankings p\u00e5 disse s\u00f8geord. Kombiner Search Ads med App Store Optimering for maksimal effekt og m\u00e5lret efter brugere, lokation, enhed, aldersgrupper og tid p\u00e5 dagen eller m\u00e5ske endda direkte efter brugere, der tidligere har haft din app. <\/span><\/p>\n<p><a href=\"http:\/\/mobtimizers.com\/search-ads-competitive-advantage\/?lang=da\"><span style=\"font-weight: 400;\">L\u00e6s mere om iOS Search Ads her.<\/span><\/a><\/p>\n<h4><b>10. Ikonet<\/b><\/h4>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3622\" src=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/leancuisine-slider-app-graphic-icon.png?strip=all\" alt=\"leancuisine-slider-app-graphic-icon\" width=\"110\" height=\"110\" srcset=\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/leancuisine-slider-app-graphic-icon.png?strip=all 350w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/leancuisine-slider-app-graphic-icon-150x150.png?strip=all 150w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/leancuisine-slider-app-graphic-icon-300x300.png?strip=all 300w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/leancuisine-slider-app-graphic-icon-200x200.png?strip=all 200w, https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/leancuisine-slider-app-graphic-icon.png?strip=all&amp;w=70 70w\" sizes=\"(max-width: 110px) 100vw, 110px\" \/>N\u00f8glen til at udvikle det bedste ikon er A\/B test. Og n\u00e5r du har fundet vinderen, kan du passende lave et par versioner mere og teste igen! Lige som med dit udviklernavn, er det bedste ikon ofte et meme, der intuitivt fanger en id\u00e9 eller et koncept \u2013 det skal vise\u00a0essensen af din app! Lean Cuisine\u2019s ikon til appen &#8216;Delicious Rewards&#8217; fanger konceptet perfekt.<\/p>\n<h4><b>11. Video<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Det er muligt at vise video-highlights fra din app direkte i Google Play Store og Apple App Store. Et generelt ASO-tip er at holde tingene simple og beskrivende, og det g\u00e6lder i h\u00f8j grad ogs\u00e5 med dine App Store Videoer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ligesom med en klassisk pr\u00e6sentation, fungerer det at fort\u00e6lle de bes\u00f8gende, hvad du vil fort\u00e6lle dem. Vis dem s\u00e5 indholdet, opsumm\u00e9r hvad de lige har set, og fort\u00e6l dem til sidst, hvad du lige har fortalt dem. Fra et teknisk perspektiv b\u00f8r du v\u00e6lge det format, der passer bedst til dit budskab \u2013 animation vil m\u00e5ske virke bedre end en live-optagelse af en, der bruger appen. P\u00e5 samme m\u00e5de kan du overveje om speak eller billedtekst bedst fort\u00e6ller din historie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Med iOS 11 har Apple gjort det muligt at lokalisere videoer p\u00e5 tv\u00e6rs af sprog i App Store og samtidigt \u00e5bnet op for, at App Store Videoer bliver vist i bes\u00f8gendes s\u00f8geresultat som et lydl\u00f8st preview.<\/span><\/p>\n<p><a href=\"http:\/\/mobtimizers.com\/app-store-video-trailers\/?lang=da\"><span style=\"font-weight: 400;\">Mobtimizers har efterh\u00e5nden stor erfaring med at producere App Store Videos for en r\u00e6kke kunder.<\/span><\/a><\/p>\n<h4><b>12. Udgiver\/udvikler navn<br \/>\n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Der er en r\u00e6kke grundl\u00e6ggende karakteristika ved et godt udviklernavn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Det er kort og nemt at huske.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00e6nk fremad, hvis du planl\u00e6gger at udgive flere apps. I s\u00e5 fald b\u00f8r dit udgivernavn v\u00e6re bredt nok til at rumme fremtidige apps.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brug f.eks. en meme, hvor firmanavnet intuitivt formidler en id\u00e9 eller et koncept. Et godt eksempel er Lean Cuisine.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sidst men ikke mindst, s\u00e5 skru op for kreativiteten og find p\u00e5 nye ord. Det kan \u00f8ge navnets genkendelighed.<\/span><\/li>\n<\/ul>\n<h4><b>13. Eksperiment\u00e9r &#8211; Test, test, test!<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Sandheden ligger i data. Varierede tests er ogs\u00e5 inden for ASO en n\u00f8glekomponent, og bidrager med rene indsigter i, hvordan umiddelbart sm\u00e5 \u00e6ndringer kan p\u00e5virke din konverteringsrate i App Store. Ved brugen af l\u00f8bende implementering af eksperimenter, sikrede en af vores kunder en stigning i konverteringsrate med 39%. Eksperimenter kan udf\u00f8res i Google Play p\u00e5 tekst, grafikker og video, mens du m\u00e5 benytte dig af eksterne v\u00e6rkt\u00f8jer til at A\/B-teste din App Store-side.<\/span><\/p>\n<h4><b>14. Lokal tilpasning<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Som en del af den store forkromede ASO-plan, er det vigtigt at lokalisere din app til de forskellige sprog, den skal henvende sig til.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trin 1 er en n\u00f8je udv\u00e6lgelse af, hvilke lande du m\u00e5lretter din app til. Herefter vil trin 2 v\u00e6re at s\u00f8rge for, at dine overs\u00e6ttelser holder en h\u00f8j kvalitet. Hvis din app er et spil, der potentielt kan spilles i hele verden, b\u00f8r du overs\u00e6tte al tekst til alle tilg\u00e6ngelige sprog i app store og i \u00f8vrigt tilpasse appen det lokale marked. <a href=\"http:\/\/mobtimizers.com\/digidoc-app-store-optimization\/\">Vi har skabt en betydelig ROI ved lokal tilpasning af indhold.<\/a> Og ofte kan investeringen tjenes hjem p\u00e5 kun 20-30 dage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Men skal alt, der kan lokaliseres s\u00e5 lokaliseres? Ikke n\u00f8dvendigvis. Hvis du har et globalt brand, som allerede er etableret i lokale markeder er der ingen grund til at overs\u00e6tte appens navn. Nogle globale brands lokalversionerer dog deres apps, n\u00e5r det giver mening i forhold til app-navnet. Et eksempel er Karolines K\u00f8kken, der p\u00e5 svensk hedder Arla K\u00f6ket, s\u00e5 man er sikker p\u00e5, at en eventuel bruger vil v\u00e6re klar over, at appen indeholder en bestemt type indhold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Du b\u00f8r desuden altid overs\u00e6tte screenshots og billedtekst, og implementere tilpassede screenshots til hvert marked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ASO handler om detaljer, om at formidle kendskabet til b\u00e5de brand, kultur, m\u00e5lgruppe og app p\u00e5 ganske lidt plads. Mobtimizers har mange ASO projekter i bagagen, og har stor erfaring med optimering af alle typer apps. <\/span><\/p>\n<p><a href=\"http:\/\/mobtimizers.com\/kontakt-os-for-app-og-mobil-optimering\/?lang=da\"><span style=\"font-weight: 400;\">Kontakt os for at h\u00f8re mere.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For alle der har h\u00f8rt om SEO, er id\u00e9en om App Store Optimering ikke fremmed. Med SEO er grundtanken at sikre bedre ranking p\u00e5 s\u00f8gemaskiner, mens det med ASO udelukkende relaterer til app-butikkerne. Det ultimative m\u00e5l med ASO er at \u00f8ge downloads, n\u00e5 et st\u00f8rre marked eller nye markeder og at styrke dit brand. App&#8230;<\/p>\n","protected":false},"author":3,"featured_media":3732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,202,88,203,90,115,92],"tags":[204,97,89,151,36,205,108,112,83],"class_list":["post-3646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-analyse","category-app-markedsforing","category-app-optimering","category-app-store-optimering","category-app-strategi","category-mobil-markedsforing","category-mobil-optimering","tag-app-ikon","tag-app-store-optimering-2","tag-app-store-optimering","tag-app-store-optimering-aso","tag-aso","tag-lokal-tilpasning-af-app","tag-mobil-og-app-optimering","tag-vigtige-elementer-for-aso-plan","tag-visibility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO<\/title>\n<meta name=\"description\" content=\"App Store Optimering (ASO) er m\u00e5den at sikre synlighed af din app i app stores. Her f\u00e5r du 14 trin, der vil sikre flere downloads af din app!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mobtimizers.com\/da\/app-analyse\/app-store-optimering-aso-tips\/?lang=da\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO\" \/>\n<meta property=\"og:description\" content=\"App Store Optimering (ASO) er m\u00e5den at sikre synlighed af din app i app stores. Her f\u00e5r du 14 trin, der vil sikre flere downloads af din app!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mobtimizers.com\/app-analyse\/app-store-optimering-aso-tips\/?lang=da\" \/>\n<meta property=\"og:site_name\" content=\"Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mobtimizers\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-08T11:29:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-30T21:30:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mobtimizers.com\/wp-content\/uploads\/2014\/10\/AppStoreOptimization-8-Factors-danish.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Peter Godtfredsen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobtimizers\" \/>\n<meta name=\"twitter:site\" content=\"@Mobtimizers\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Godtfredsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-store-optimering-aso-tips\\\/?lang=da#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-store-optimering-aso-tips\\\/?lang=da\"},\"author\":{\"name\":\"Peter Godtfredsen\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#\\\/schema\\\/person\\\/8bf3f662da67b0f395a55e52234989d6\"},\"headline\":\"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO\",\"datePublished\":\"2017-03-08T11:29:34+00:00\",\"dateModified\":\"2018-10-30T21:30:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-store-optimering-aso-tips\\\/?lang=da\"},\"wordCount\":2004,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-store-optimering-aso-tips\\\/?lang=da#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ehb6wi3jtor.exactdn.com\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/AppStoreOptimization-8-Factors-danish.jpg?strip=all\",\"keywords\":[\"app ikon\",\"App Store Optimering\",\"App Store Optimering (ASO)\",\"App Store Optimering (ASO)\",\"ASO\",\"lokal tilpasning af app\",\"Mobil og App optimering\",\"Vigtige elementer for ASO plan\",\"Visibility\"],\"articleSection\":[\"App Analyse\",\"App Markedsf\u00f8ring\",\"App Optimering\",\"App Store Optimering (ASO)\",\"App Strategi\",\"Mobil Markedsf\u00f8ring\",\"Mobil Optimering\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-store-optimering-aso-tips\\\/?lang=da#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-store-optimering-aso-tips\\\/?lang=da\",\"url\":\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-store-optimering-aso-tips\\\/?lang=da\",\"name\":\"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-store-optimering-aso-tips\\\/?lang=da#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-store-optimering-aso-tips\\\/?lang=da#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ehb6wi3jtor.exactdn.com\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/AppStoreOptimization-8-Factors-danish.jpg?strip=all\",\"datePublished\":\"2017-03-08T11:29:34+00:00\",\"dateModified\":\"2018-10-30T21:30:43+00:00\",\"description\":\"App Store Optimering (ASO) er m\u00e5den at sikre synlighed af din app i app stores. Her f\u00e5r du 14 trin, der vil sikre flere downloads af din app!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-store-optimering-aso-tips\\\/?lang=da#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-store-optimering-aso-tips\\\/?lang=da\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-store-optimering-aso-tips\\\/?lang=da#primaryimage\",\"url\":\"https:\\\/\\\/ehb6wi3jtor.exactdn.com\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/AppStoreOptimization-8-Factors-danish.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/ehb6wi3jtor.exactdn.com\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/AppStoreOptimization-8-Factors-danish.jpg?strip=all\",\"width\":1200,\"height\":1200,\"caption\":\"App Store Optimering og Mobil S\u00f8gemasking optimering ASO\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/app-analyse\\\/app-store-optimering-aso-tips\\\/?lang=da#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mobtimizers.com\\\/?lang=da\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#website\",\"url\":\"https:\\\/\\\/mobtimizers.com\\\/\",\"name\":\"Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi\",\"description\":\"et App & Mobil Optimerings Bureau\",\"publisher\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mobtimizers.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#organization\",\"name\":\"Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi\",\"url\":\"https:\\\/\\\/mobtimizers.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ehb6wi3jtor.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/Mobitmizers-Logo-With-Slogan-Square-PNG8-outlined.png?strip=all&lossy=1&ssl=1\",\"contentUrl\":\"https:\\\/\\\/ehb6wi3jtor.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/Mobitmizers-Logo-With-Slogan-Square-PNG8-outlined.png?strip=all&lossy=1&ssl=1\",\"width\":851,\"height\":200,\"caption\":\"Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi\"},\"image\":{\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mobtimizers\",\"https:\\\/\\\/x.com\\\/Mobtimizers\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mobtimizers\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/mobtimizers\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mobtimizers.com\\\/#\\\/schema\\\/person\\\/8bf3f662da67b0f395a55e52234989d6\",\"name\":\"Peter Godtfredsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fec54f49fdb117642f205bb5581cfe17e569cd06347db275ee0802ad57e3c82d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fec54f49fdb117642f205bb5581cfe17e569cd06347db275ee0802ad57e3c82d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fec54f49fdb117642f205bb5581cfe17e569cd06347db275ee0802ad57e3c82d?s=96&d=mm&r=g\",\"caption\":\"Peter Godtfredsen\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO","description":"App Store Optimering (ASO) er m\u00e5den at sikre synlighed af din app i app stores. Her f\u00e5r du 14 trin, der vil sikre flere downloads af din app!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mobtimizers.com\/da\/app-analyse\/app-store-optimering-aso-tips\/?lang=da","og_locale":"da_DK","og_type":"article","og_title":"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO","og_description":"App Store Optimering (ASO) er m\u00e5den at sikre synlighed af din app i app stores. Her f\u00e5r du 14 trin, der vil sikre flere downloads af din app!","og_url":"https:\/\/mobtimizers.com\/app-analyse\/app-store-optimering-aso-tips\/?lang=da","og_site_name":"Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi","article_publisher":"https:\/\/www.facebook.com\/mobtimizers","article_published_time":"2017-03-08T11:29:34+00:00","article_modified_time":"2018-10-30T21:30:43+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/mobtimizers.com\/wp-content\/uploads\/2014\/10\/AppStoreOptimization-8-Factors-danish.jpg","type":"image\/jpeg"}],"author":"Peter Godtfredsen","twitter_card":"summary_large_image","twitter_creator":"@Mobtimizers","twitter_site":"@Mobtimizers","twitter_misc":{"Skrevet af":"Peter Godtfredsen","Estimeret l\u00e6setid":"10 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mobtimizers.com\/app-analyse\/app-store-optimering-aso-tips\/?lang=da#article","isPartOf":{"@id":"https:\/\/mobtimizers.com\/app-analyse\/app-store-optimering-aso-tips\/?lang=da"},"author":{"name":"Peter Godtfredsen","@id":"https:\/\/mobtimizers.com\/#\/schema\/person\/8bf3f662da67b0f395a55e52234989d6"},"headline":"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO","datePublished":"2017-03-08T11:29:34+00:00","dateModified":"2018-10-30T21:30:43+00:00","mainEntityOfPage":{"@id":"https:\/\/mobtimizers.com\/app-analyse\/app-store-optimering-aso-tips\/?lang=da"},"wordCount":2004,"commentCount":0,"publisher":{"@id":"https:\/\/mobtimizers.com\/#organization"},"image":{"@id":"https:\/\/mobtimizers.com\/app-analyse\/app-store-optimering-aso-tips\/?lang=da#primaryimage"},"thumbnailUrl":"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/AppStoreOptimization-8-Factors-danish.jpg?strip=all","keywords":["app ikon","App Store Optimering","App Store Optimering (ASO)","App Store Optimering (ASO)","ASO","lokal tilpasning af app","Mobil og App optimering","Vigtige elementer for ASO plan","Visibility"],"articleSection":["App Analyse","App Markedsf\u00f8ring","App Optimering","App Store Optimering (ASO)","App Strategi","Mobil Markedsf\u00f8ring","Mobil Optimering"],"inLanguage":"da-DK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mobtimizers.com\/app-analyse\/app-store-optimering-aso-tips\/?lang=da#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mobtimizers.com\/app-analyse\/app-store-optimering-aso-tips\/?lang=da","url":"https:\/\/mobtimizers.com\/app-analyse\/app-store-optimering-aso-tips\/?lang=da","name":"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO","isPartOf":{"@id":"https:\/\/mobtimizers.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mobtimizers.com\/app-analyse\/app-store-optimering-aso-tips\/?lang=da#primaryimage"},"image":{"@id":"https:\/\/mobtimizers.com\/app-analyse\/app-store-optimering-aso-tips\/?lang=da#primaryimage"},"thumbnailUrl":"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/AppStoreOptimization-8-Factors-danish.jpg?strip=all","datePublished":"2017-03-08T11:29:34+00:00","dateModified":"2018-10-30T21:30:43+00:00","description":"App Store Optimering (ASO) er m\u00e5den at sikre synlighed af din app i app stores. Her f\u00e5r du 14 trin, der vil sikre flere downloads af din app!","breadcrumb":{"@id":"https:\/\/mobtimizers.com\/app-analyse\/app-store-optimering-aso-tips\/?lang=da#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mobtimizers.com\/app-analyse\/app-store-optimering-aso-tips\/?lang=da"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/mobtimizers.com\/app-analyse\/app-store-optimering-aso-tips\/?lang=da#primaryimage","url":"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/AppStoreOptimization-8-Factors-danish.jpg?strip=all","contentUrl":"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/10\/AppStoreOptimization-8-Factors-danish.jpg?strip=all","width":1200,"height":1200,"caption":"App Store Optimering og Mobil S\u00f8gemasking optimering ASO"},{"@type":"BreadcrumbList","@id":"https:\/\/mobtimizers.com\/app-analyse\/app-store-optimering-aso-tips\/?lang=da#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mobtimizers.com\/?lang=da"},{"@type":"ListItem","position":2,"name":"App Store Optimering: S\u00e5dan opn\u00e5r du effektiv ASO"}]},{"@type":"WebSite","@id":"https:\/\/mobtimizers.com\/#website","url":"https:\/\/mobtimizers.com\/","name":"Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi","description":"et App & Mobil Optimerings Bureau","publisher":{"@id":"https:\/\/mobtimizers.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mobtimizers.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/mobtimizers.com\/#organization","name":"Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi","url":"https:\/\/mobtimizers.com\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/mobtimizers.com\/#\/schema\/logo\/image\/","url":"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/03\/Mobitmizers-Logo-With-Slogan-Square-PNG8-outlined.png?strip=all&lossy=1&ssl=1","contentUrl":"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2015\/03\/Mobitmizers-Logo-With-Slogan-Square-PNG8-outlined.png?strip=all&lossy=1&ssl=1","width":851,"height":200,"caption":"Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi"},"image":{"@id":"https:\/\/mobtimizers.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mobtimizers","https:\/\/x.com\/Mobtimizers","https:\/\/www.linkedin.com\/company\/mobtimizers","https:\/\/www.youtube.com\/user\/mobtimizers"]},{"@type":"Person","@id":"https:\/\/mobtimizers.com\/#\/schema\/person\/8bf3f662da67b0f395a55e52234989d6","name":"Peter Godtfredsen","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/fec54f49fdb117642f205bb5581cfe17e569cd06347db275ee0802ad57e3c82d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fec54f49fdb117642f205bb5581cfe17e569cd06347db275ee0802ad57e3c82d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fec54f49fdb117642f205bb5581cfe17e569cd06347db275ee0802ad57e3c82d?s=96&d=mm&r=g","caption":"Peter Godtfredsen"}}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/posts\/3646\/"}],"collection":[{"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/users\/3\/"}],"replies":[{"embeddable":true,"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/comments\/?post=3646"}],"version-history":[{"count":19,"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/posts\/3646\/revisions\/"}],"predecessor-version":[{"id":7330,"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/posts\/3646\/revisions\/7330\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/media\/3732\/"}],"wp:attachment":[{"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/media\/?parent=3646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/categories\/?post=3646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobtimizers.com\/da\/wp-json\/wp\/v2\/tags\/?post=3646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}