![\"AppAnnie](\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/11\/Screenshot-2014-11-09-16.14.36.png?strip=all\")
<\/a><\/strong><\/p>\nKaja viste blandt andet at det popul\u00e6re mobil spil, FIFA er g\u00e5et fra en Paid App model til en Freemium model for at optimere deres indtjening, dette er p\u00e5 trods at FIFIA13 var den mest solgte Paid app i 2013. Om den strategi bliver en success for Electronic Arts m\u00e5 tiden vise, p\u00e5peger det en generel trend i valg af App monetization strategier.<\/p>\n
Der er kulturelle hensyn der skal tages i forbindelse med valg af b\u00e6redygtige prismodeller p\u00e5 forskellige markeder – \u00a0for nu er Freemium modellen dog beviseligt den mest levedygtige model if\u00f8lge App Annie\u2019s analyse.<\/p>\n
<\/b>Mobil Branding<\/b><\/h2>\n
“Mobile is a branding media\u201d var budskabet fra Harry Robinson fra Celtra. Det traditionelle online banner er dog en udfordring for hele branchen. \u201cThe Banner is a challenge for the Industry. For brands banner advertising is far from ideal\u201d.<\/p>\n
Klikraterne er lave og bannere giver typisk ikke en positiv oplevelse for forbrugeren. Harry Kargman pr\u00e6senterede nye former for fuldsk\u00e6rmsbannerformater og eksempler p\u00e5 m\u00e5lrettede bannere integreret i spil, s\u00e5som Angry Birds, hvor banneret bliver en fuldt integreret del af spillet.<\/p>\n
Jacob Zeeberg, fra TV2, understregede at, mobilen er den perfekte kommunikationskanal til at ramme et bredere marked samt nye m\u00e5lgrupper. TV2 ser et minimalt overlap mellem m\u00e5lgrupperne p\u00e5 TV og mobilen, og derfor b\u00f8r brands v\u00e6re til stede p\u00e5 begge kanaler for at d\u00e6kke markedet.<\/p>\n
Mobilt salg<\/b><\/h2>\n
K\u00e5re B. Nicolaisen, Dansk Supermarked viste et succesfuldt eksempel p\u00e5 hvordan mobilen kan udnyttes. Bilka har lavet en konkurrence p\u00e5 mobilen med gamification (spil) elementer med tusindvis af deltagere. Ud over \u00f8get salg i butikken kunne Bilka ogs\u00e5 m\u00e5le en forbedret opfattelse af brandet Bilka \u2013 specielt i de unge m\u00e5lgrupper.<\/p>\n
Kristian Hagset fra Powa talte en \u00a0\u201dMobil revolution\u201d p\u00e5 grund af \u00e6ndringerne i medieforbruget, men ogs\u00e5 om en \u201dCommerce Revolution\u201d. Mobile Commerce handler om meget mere end betaling. Betaling er blevet en hygiejnefaktor efter flere nye betalingsl\u00f8sninger som MobilePay, Apple Pay og Paypal er kommet p\u00e5 banen p\u00e5stod han. Det betyder at vi skal optimere hele mobil-oplevelsen for at sl\u00e5 konkurrenterne if\u00f8lge Powa.<\/p>\n
Markedsf\u00f8ring af apps \u2013 og App Store Optimering<\/b><\/b><\/h2>\n
Ilja Goossens fra TUNE talte om udfordringen ved at tiltr\u00e6kke og fastholde flere brugere p\u00e5 sin app. Goossens pointerede, at vi b\u00f8r udnytte de \u201cgratis\u201d muligheder der eksisterer for at skabe flere downloads – \u00a0som supplement til dyre og ofte ineffektive betalte kampagner p\u00e5 mobilen.
\n\u201cUser acquisition is very expensive with ads \u2013 organic app installs are super important\u201d. Tunes analyser viser at omkostningerne ved at f\u00e5 en ny app bruger med online annoncering (Cost per Installs annoncer) stiger markant.<\/p>\n
![\"Screenshot](\"https:\/\/ehb6wi3jtor.exactdn.com\/wp-content\/uploads\/2014\/11\/Screenshot-2014-11-09-16.15.42.png?strip=all\")
<\/a>
\n<\/strong><\/p>\nMen der findes uudnyttede alternative muligheder for at skabe app synlighed. Da 60% af alle apps findes ved s\u00f8gning eller browsing i App butikkerne, \u00a0er optimering af synlighedens I App Stores en kritisk disciplin.<\/p>\n
App Store Optimering (ASO) er l\u00f8sningen. ASO handler om at forbedre sin synlighed i App Store og Google Play og andre Stores. Tune siger om organisk synlighed i App Store: \u201dIts free and organic users are more engaged\u201d. Mobtimizers er enige.<\/p>\n","protected":false},"excerpt":{"rendered":"
Vi bruger mere tid p\u00e5 mobilen end nogensinde f\u00f8r. Forretningsm\u00e6ssigt har det afg\u00f8rende betydning for \u00a0virksomheders digitale og mobile strategi samt fastl\u00e6gning og tilpasning af digitale og mobile budgetter. Mobtimizers bes\u00f8gte MediaCom\u2019s Mobile Copenhagen konference med hundredvis af n\u00f8glepersoner fra danske og udenlandske brands, medier og bureauer. Denne artikel sigter mod at samle de bedste…<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,115,93],"tags":[],"class_list":["post-3598","post","type-post","status-publish","format-standard","hentry","category-app-markedsforing","category-mobil-markedsforing","category-mobil-strategi"],"yoast_head":"\n
Mobile Vinder-Strategier p\u00e5 Mobile Copenhagen - Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mobtimizers.com\/da\/mobil-strategi\/mobile-vinder-strategier-paa-mobile-copenhagen\/?lang=da\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Vinder-Strategier p\u00e5 Mobile Copenhagen - Mobtimizers - Blog om App Store Optimering (ASO), Mobil Markedsf\u00f8ring og Strategi\" \/>\n<meta property=\"og:description\" content=\"Vi bruger mere tid p\u00e5 mobilen end nogensinde f\u00f8r. Forretningsm\u00e6ssigt har det afg\u00f8rende betydning for \u00a0virksomheders digitale og mobile strategi samt fastl\u00e6gning og tilpasning af digitale og mobile budgetter. Mobtimizers bes\u00f8gte MediaCom\u2019s Mobile Copenhagen konference med hundredvis af n\u00f8glepersoner fra danske og udenlandske brands, medier og bureauer. 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