Mobil strategi – Prioriterer I Mobile højt nok i 2015?

87% af verdens befolkning har en mobil enhed og bruger den til mere og mere. Alligevel bruger virksomheder i gennemsnit kun 5% af deres samlede marketingbudget på mobile. Prioriterer I mobile? Og husker I at sikre budget til hele den planlagte indsats? En rundspørge foretaget af analysebureauet Forrester blandt 219 amerikanske virksomheder viser, at de i gennemsnit kun allokerer 5% af deres samlede marketingbudget til…
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We love SEO. Should we love App Store Optimization equally (ASO)?

Search engine optimization (SEO) is a proven marketing concept that most digital marketers have embraced. ASO, on the other hand, is a new and lesser known discipline, yet important to digital marketeers. This article answers common questions we get from clients on ASO.  What is ASO? ASO is the process of optimizing your app presence in the App Stores by improving organic search ranking. Your…
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