How to Outsource ASO and App Optimization Successfully
App Analytics, App Optimization, App Store Optimization (ASO), Mobile Analytics, Mobile Optimization
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The outsourcing craze that permeated the last decade is coming to an end and companies are reassessing their outsourcing strategies. However, outsourcing can still be a cost-effective alternative to hiring an in-house team. Research shows that the perceived benefits of outsourcing often don’t materialize. First, the wage rate arbitrage that existed in the last two to three decades is going away. Price differences between markets…
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