If you work with mobile and app development, you are probably delighted about the new release of iOS 8 and all its new features. Developers are already exploring how these new features can help them update and enhance exciting apps. Meanwhile, Apple also announced a few less noticeable, yet important, updates to their iOS platform. Here are a couple of updates that will have an impact on ASO, App development and optimization.
Before we dive in, keep in mind that a staggering 1.2 million apps are available in the App Store today, a reminder that ASO is becoming increasingly more important in connecting you to new customers. Though you may build a great app, the 300 million people that visit the App Store each week might never get a chance to see it.